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WordCamp Philly 2011 - How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs

My WordCamp Philly 2011 presentation where I discussed the best practices in monetizing blogs and went over a case study of how I make money with my blog.

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WordCamp Philly 2011 - How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs

  1. 1. Presented By: Yasmine Mustafa (@myasmine) How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs
  2. 2. <ul><li>About Me </li></ul><ul><li>Why you’re never going to make $ </li></ul><ul><li>Ways to Monetize a Blog </li></ul><ul><li>FTC Disclosures </li></ul><ul><li>Personal Case Study </li></ul><ul><li>Main Factors of Success </li></ul><ul><li>Types of Posts that Perform Well </li></ul><ul><li>How to Write your Posts </li></ul><ul><li>How to Promote your Posts </li></ul><ul><li>Tricks of the Trade </li></ul><ul><li>Q/A </li></ul>Agenda
  3. 3. About Me
  4. 4. <ul><li>Written on 2007, took 2+ hours </li></ul><ul><li>It is about alternatives to email campaign software </li></ul><ul><li>List-format </li></ul><ul><li>Optimized for “[ email campaign software ] alternatives” </li></ul><ul><li>5 Advertisers </li></ul><ul><li>9 link-backs using specific anchor text </li></ul><ul><li>41 comments </li></ul><ul><li>Averages $500 to $1600 per month </li></ul>The $15,000+ Post
  5. 5. Blog #1 - Personal Case Study for First Blog Up to Oct 2011
  6. 6. Why You’re Never Going to Make $$
  7. 7. Bad design Too many ads
  8. 8. Little to no traffic
  9. 9. Little to no engagement
  10. 10. <ul><li>Your content isn’t suitable </li></ul><ul><li>You blog looks inactive </li></ul><ul><li>Not committed </li></ul>Other reasons:
  11. 11. 4 key factors of success
  12. 12. #1. It’s not your main priority
  13. 13. #2. Relevant, unique & valuable content
  14. 14. #3. You have an active, engaged community
  15. 15. #4. Traffic!
  16. 16. Ways to Monetize a Blog
  17. 17. Direct Advertising – fixed revenue Advertiser contacts blogger directly
  18. 18. Cost Per Click (CPC) vs. Cost Per Thousand (CPM) Networks CPC - paid per click CPM - paid per 1000 impressions
  19. 19. Affiliate Networks – paid per sale/lead
  20. 20. <ul><li>A disclaimer within the post if services/products were exchanged free of charge or for a reduced fee. </li></ul><ul><li>Example disclaimer: Intuit provided me with a free copy of Quickbooks 2011 in return for an honest review. </li></ul><ul><li>A disclosure statement (or page) which outlines how you make money from your blog. </li></ul><ul><li>Example disclosure:  The FTC requires bloggers to disclose any type of advertising revenue received from our blog. As such, please note we make money from in-text affiliate links powered by 123LinkIt’s WordPress Affiliate Plugin  as well as the banner ads on our Resources section. We do not review free products or provide paid reviews. The main goal of our blog is to educate you on our Plugin and provide you with resources to help you increase your blog revenue. Thank you! </li></ul>FTC Disclosures
  21. 21. Posts that perform well <ul><li>Comparisons between products/services (or Alternatives) </li></ul><ul><li>Product/service reviews </li></ul><ul><li>Gift ideas </li></ul><ul><li>Informational </li></ul><ul><li>Hot Topics </li></ul><ul><li>How-to Guides/tutorials </li></ul>
  22. 22. Examples
  23. 23. <ul><li>Be objective </li></ul><ul><li>Write for search engines (focus on one keyword) </li></ul><ul><li>Make lists! </li></ul><ul><li>Include visuals </li></ul><ul><li>Add incentives if there are any (limited time sale, satisfaction guaranteed, etc) </li></ul><ul><li>Capitalize on the latest trends </li></ul>How to Write your Posts
  24. 24. <ul><li>Linkbacks using specific anchor text is key! </li></ul><ul><li>Maintain a community on your blog </li></ul><ul><li>Set up Google Alerts for your “Keyword” </li></ul><ul><ul><li>Leave comments on other posts/blogs with the blog URL </li></ul></ul><ul><li>Stumbleupon </li></ul><ul><li>Guest blogging </li></ul><ul><ul><li>Use trackbacks </li></ul></ul><ul><li>Q&A sites (Yahoo Answers, Quora, etc) </li></ul><ul><li>Keep stats! </li></ul>How to Promote your Blog Posts
  25. 25. Tricks of the Trade <ul><li>Being objective </li></ul><ul><li>Consider it a PT job </li></ul><ul><li>Keeping the audience in mind first </li></ul><ul><li>On-page SEO and blog post titles </li></ul><ul><li>Listing alternatives to a service/product </li></ul><ul><li>Don’t forget to promote your post! </li></ul><ul><li>A/B testing (e.g. lists) </li></ul><ul><li>Monthly stats </li></ul>
  26. 26. Questions? Keep in touch! @myasmine Blog: