Organic food is a Private Equity (PE) invested fast growing Indian company in the supply chain space. Organicfood’s business model is to procure, store, process and on – sell the produce from farmers to the end consumers. The company takes on the responsibility of guaranteeing marketability of the farmer’s produce and also ensuring that the produce meets the highest standards.

1. Case Study On Organic Food By MyCFO
Services India
Our Client
Organic food is a Private Equity (PE) invested fast growing
Indian company in the supply chain space. Organic food’s
business model is to procure, store, process and on – sell the
produce from farmers to the end consumers. The company takes
on the responsibility of guaranteeing marketability of the
farmer’s produce and also ensuring that the produce meets the
highest standards.

2. MyCFO Role
MyCFO played the role of an interim CFO for this company
which has grown from INR nil to INR 120Cr in revenues in 4
years and is expected to be INR. 500Cr in the next two years.
MyCFO assisted the company with the entire gamut of CFO
roles, with a particular emphasis on MIS and in defining the
reports to be delivered through a Business Intelligence (BI) tool,
thinking through the scope document aiding the company in
tightly defining the expectations from the ERP thereby also
helping them with vendor selection and negotiations and
inventory control.
How Our Client Benefited?
Our MyCFO has allowed the Promoter to focus on his business
while leaving the entire Strategic and Operational aspects of the
Finance department to WealthTree. Being an organics food
company which was subject to the vagaries of the environment,

3. our recommendations on development of a costing model with
emphasis on considering interest on working capital as part of
the product cost was appreciated and this resulted in ascertaining
an accurate profit margin. This was significant since the
company was operating on wafer thin margins with working
capital being stuck in debtors and inventory for over 4 months.
Our appointment has helped Promoters to achieve Finance
department objectives at a cost which is nearly 50% cheaper
that recruiting a full time CFO.
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