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Alex (Jun) Zhu ,  User Experience Manager, SAP
[object Object],“ ” Friedrich Hayek The Dilemma of Specialization
Multidisciplinary Landscape of Design: Design Business Technology Architecture Urban Planning Economics Linguistics Art System Dynamics Literature Philosophy Psychology Sociology Anthropology Biography Ethics Politics
[object Object]
[object Object],Design refers to the  human activity   to invent a  new   structure  for  utility “ ” Note:  This is a very general definition, and should apply to all kinds of design activities, including UX design, industrial design, architectural design, urban design, process design, organization design, you name it.
[object Object],Structure  created by design (Mercedes-Benz Bionic Concept Car)  Structure  created by nature (Boxfish)  Please note that I didn’t use “artificial” here. Human activity does not necessarily create artificial design, but can also create so-called natural design or organic design. To be introduced later…  Design Non-design
[object Object],New structure  created by design Existing structure materialized and copied Design Non-design
[object Object],Structured elements Unstructured (or loosely structured) elements Design Non-design In year 2007, our revenue is 8.2M in manufacturing industry, 3.2M in professional service industry, 1.4M in wholesale/retail, and 1.2M in High-Tech.  Please note that “structured/unstructured” is a fairly relative judgment. Finally you can find a structure in almost everything in the world.
[object Object],Structure  created for utility (Schroder House, Gerrit Rietveld) Structure  created for expression (Composition in Red, Yellow and Blue, Piet Mondrian) Design Non-design (Art)
[object Object],[object Object],[object Object],[object Object],[object Object],Structure of Solar System
Environment/Context External Force External Force Tie between substructures Entity with attributes Substructure Boundary Tie between substructures
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Keyboard Layout of BlackBerry The Giant Swiss Army Life
[object Object],Typology Map of Metro Line A Typical Portal Layout
[object Object],Organization Hierarchy Social Network Visualization (Jon Kleinberg & Lars Backstrom, Cornell University)
[object Object],Gantt Chart Outlook Calendar
[object Object],A Process Flow If-Else Logic Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Taxonomy of “Cognitive Domain” (Professor Bloom, 1956) What’s On A Man’s Mind? (Image source: crazy-jokes.com)
[object Object],GDP Structure of Year 2005 (Data Source: National Statistics Bureau) SAP Financial Performance from Google Finance
[object Object],Linear Structure Unipolar Network Structure Multipolar Network Structure Matrix Structure Network Structure Nonpolar Network Structure
[object Object],Guided Activity (Wizard) Linear Structure
[object Object],Matrix Structure Horizontal/Vertical Information Architecture Product Mgt. Design Development Product A Product B Product C Function/Product Matrix Org Structure
[object Object],Web Portals See Themselves as Hub of Internet Urban Structure of Beijing  (image source from Google Map) Unipolar Network Structure
[object Object],Typical Information Architecture of A Website Urban Structure of Shanghai  (image source from Google Map) Multipolar Network Structure
[object Object],Social Network Semantic Network (e.g. Wikipedia) Nonpolar Network Structure Design User Experience Architecture Human Scale Prototype
 
[object Object],“ ” Etymology of The Term "Universe”  Wikipedia
[object Object],Absolute Formula: Pragmatic Formula: M = 6.5
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mistério e melancolia de uma rua (Giorgio de Chirico, 1914) Kashgar , 2005 Delhi, 2007 Trastevere, Rome, 2004
” Lewis Mumford  The Culture of Cities, 1937 The essential  physical means  of a city's existence are the fixed site, the durable shelter, the permanent facilities for assembly, interchange, and storage; the essential  social means  are the social division of labor, which serves not merely the economic life but the cultural process. The city in its complete sense, then, is a geographic plexus, an economic organization, an institutional process, a theater of social action, and an esthetic symbol of collective unity.  …  The city creates the theater and is the theater . It is in the city, the city as theater, that man’s more  purposive activities  are formulated and worked out, through conflicting and cooperating  personalities ,  events ,  groups , into more significant culminations “
” Italo Calvino Chapter 1, Invisible Cities In vain, great-hearted Kublai, shall I attempt to describe Zaira, city of high bastions. I could tell you how many steps make up the streets rising like stairways, and the degree of the arcades' curves, and what kind of zinc scales cover the roofs; but I already know  this would be the same as telling you nothing . The city does not consist of this, but of  relationships  between the  measurements of its space  and the  events of its past : the height of a lamppost and the distance from the ground of a hanged usurper's swaying feet; the line strung from the lamppost to the railing opposite and the festoons that decorate the course of the queen's nuptial procession; the height of that railing and the leap of the adulterer who climbed over it at dawn; the tilt of a guttering and a cat's progress along it as he slips into the same window; the firing range of a gunboat which has suddenly appeared beyond the cape and the bomb that destroys the guttering; the rips in the fish net and the three old men seated on the dock mending nets and telling each other for the hundredth time the story of the gunboat of the usurper, who some say was the queen's illegitimate son, abandoned in his swaddling clothes there on the dock. “
” Italo Calvino Chapter 1, Invisible Cities 宽宏大量的忽必烈汗啊,无论我怎样描述采拉这个有许多巍峨碉堡的城,都是徒劳无功的。 我可以告诉你,像楼梯一样升高的街道有多少级,拱廊的弯度多大,屋顶 上铺着怎样的锌片; 可是我已经知道,那等于什么都没有告诉你 。组成这城市的并不是这些东西而是它的 空间面积 与 历史事件 之间的 关系 :灯柱的高度、被吊死的篡朝者摆荡的脚与地面的距离;系在灯柱与对面铁栏之间的绳索、女皇大婚巡行时沿路张结的彩带;栅栏有多高、偷情的男子如何在黎明时分跃起爬过它;檐槽的斜度、他闪进窗子时一头猫怎样沿着檐槽走过;突然在海峡外出现的炮艇的火器射程有多远、炮弹怎样轰掉檐槽;鱼网的裂口、坐在码头上的三个老人怎样一面补网一 面交换已经讲过一百次的炮艇和篡朝者的故事 —— 有人说他是在襁褓时就给遗弃在这码头上的、女皇的私生子。  “
[object Object],“ ” Christopher Alexander  The Timeless Way of Building
[object Object],Design refers to the human activity to invent a  new   structure  for utility. “ ”
[object Object],Structure of Physical Objects Structure of Informational Objects Structure of Logic Structure of Time Structure of Mind Structure of Economy + + + Structure of Behaviors/Events/Activities Structure of People = = + Direct Manipulation Influence Ends
[object Object],Direct Manipulation Influence Goal    
[object Object],Direct Manipulation Influence Goal    
[object Object],[object Object],[object Object],[object Object]
 
The “Hard” Part and The “Soft” Part  in Cosmos: Three Nebulae in Narrow Band  (Source: NASA Website)
[object Object],Solid Organization Managership Database Law Engineering BBS Process Browse Left Brain Reality Science Explicit Knowledge Analytic Thinking Quantitative Structuralism … Relatively “Soft” Part Relatively “Hard” Part Liquid Community Leadership Documents Morality Design Wiki Practice Search Right Brain Dream Art/Philosophy Tacit Knowledge Intuition Qualitative Deconstructionism …
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The problem, like all those with which we are concerned, is one of balance.  Too little liberty brings stagnation and too much brings chaos . “ ” Bertrand Russell
[object Object],[object Object],[object Object],[object Object],[object Object],Highly dynamic activities Medium dynamic activities Fixed activities ? Design Time Run Time Link
[object Object],Service Oriented Architecture: SAP NetWeaver SAP NetWeaver™ Composite Application Framework PEOPLE INTEGRATION Multichannel access Portal Collaboration INFORMATION INTEGRATION Bus. Intelligence Master Data Mgmt Knowledge Mgmt PROCESS INTEGRATION Integration  Broker Business Process Mgmt APPLICATION PLATFORM J2EE DB and OS Abstraction ABAP Lifecycle Management
[object Object],Graphic Navigation in SAP Profitability Modeling Tool Business Process Foundation in SAP  Consolidation Solution
[object Object],Date: xxx City: xxx Purpose: xxx … ? Attach emails Upload receipts Structured Data Unstructured Data Attach scanned receipts Company Expense Policy Ask For Clarifications Print out Paper Receipts + Save as PDF Submit
[object Object],[object Object],[object Object],Productive Applications (Unstructured) Transaction Systems (Structured)
[object Object],Outlook (Unstructured) Adobe Interactive Form (Semi-structured) Database (Structured)
Linked “Hole”: Duet™ - Seamless integrates Microsoft® Office and SAP Backend
[object Object],SAP Performance Mgt. System Customer-Uploaded Image (unstructured) System-generated Data (structured)
 
Fallingwater ( Frank Lloyd Wright, 1936)
[object Object],[object Object],[object Object],[object Object]
Environmental Fitness: Environment/Context External Force External Force
[object Object],New Structure Existing Structure (Environment/Context) Influence Constraint
Example: Ross Lovegrove’s Organic Design “ Go” Chair ( Ross  Lovegrove ) Ty Nant Water Bottle ( Ross  Lovegrove )
[object Object],Normal Search Engine Natural Search Engine Environment has to adapt to the new structure Good Environmental Fitness Usability Venders China  Search Virtual Company A Virtual Company A is a Beijing-based usability service vender… Virtual Company B Virtual Company B was established in 2004 and now has 12 FTEs… Search Engine 1 List me the top 5 usability venders in China Search Virtual Company A Virtual Company A is a Beijing-based usability service vender… Virtual Company B Virtual Company B was established in 2004 and now has 12 FTEs… Search Engine 2
There is a quality even meaner than outright ugliness or disorder, and this meaner quality is the  dishonest mask of pretended order, achieved by ignoring or suppressing the real order that is struggling to exist and to be served . “ ” Jane Jacobs Urban Thinker
[object Object],“ ” Christopher Alexander Notes on the Synthesis of Form
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],Indefinite Possibilities to Set Borders Environment/Context ?
[object Object],“ ” Bob Baxley  Design Vision Conversation The greatest challenge to any thinker is  stating the problem  in a way that will  allow a solution . “ ” Bertrand Russell  Design Vision Conversation
[object Object],[object Object],[object Object],Result A Result B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Result A Result B Result C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Full Name: * Alex Zhu Email Address: * [email_address] Password: * XXXXXX Repeat Password: * XXXXXX Mailing Address: Line 1: * Other fields… # 1293, Pudong South Manual Registration Shopping Cart Place Order (enter name, email, mailing address, etc.) Automatic Registration Non-registered user Google Toolbar Result A Result B Result C New User Registration Form:
[object Object],User Repository Register once for all Website A Call Return Website B Visit Visit Call Return Transaction History recorded Transaction History recorded ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Register Now Register Now
[object Object],[object Object],[object Object],A B C D E F 5 4 3 2 1 0 1 2 3 4 5
[object Object]
[object Object],“ ” Peter Powel
René Descartes  Discourse on the Method of Rightly Conducting the Reason The first was  never to accept anything for true which I did not clearly know to be such ; that is to say, carefully to avoid precipitancy and prejudice, and to comprise nothing more in my judgment than what was presented to my mind so clearly and distinctly as to exclude all ground of doubt. The second, to divide each of the difficulties under examination into  as many parts as possible , and as might be necessary for its adequate solution. The third, to conduct my thoughts in such order that, by  commencing with objects the simplest and easiest to know , I might ascend by little and little, and, as it were, step by step, to the knowledge of the more complex; assigning in thought a certain order even to those objects which in their own nature do not stand in a relation of antecedence and sequence. And the last, in every case to make  enumerations  so complete, and  reviews  so general, that I might be assured that nothing was omitted. “ ”
[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wikipedia  (Term: “Discourse on the Method”)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non-human animals could be reductively explained as automata  (De Homines 1622) Paul Cézanne believed that all objects can be abstracted as cylinders, spheres, and cones.
[object Object],[object Object],[object Object]
[object Object],Understand Generalize/ Filter Model Imagine Design Trial & Error Solve Scope ? ? ? x x
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Bird View Night View Attendance
” Su Dongpo Handwriting on The Wall of Xilin Looks like a ridge from one perspective, Looks like a peak from another,  Knowing not the true  face of Lushan Mountain, For I am in its midst . “
[object Object],Week 1 Week 4 Week 6 Week 14 Week 18 Week 22 Week 24 Week 30 Birth 1 year old Product Vision Blueprint Low-Fidelity High-Fidelity Product Delivery Adaptation Image source: http://www.pregnancy.org
[object Object],Leonhard Euler Chapter 1, Invisible Cities
[object Object],Macro Level Micro Level SM Deliverables UX Deliverables Virtual Company  <-> Model Company  Role Specifications ,[object Object],[object Object],[object Object],[object Object],<-> ,[object Object],[object Object],[object Object],[object Object],Detailed use cases <-> Use Scenarios + UI Mockups + UI Specifications
[object Object],FutureTech System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Now, you are here:  Design Portal  >  Modal Company  > Organization Structure
[object Object],FutureTech System Now, you are here:  Modal Company Portal  >  Personas  > Kate Zhang Organizational data: Name: Kate Zhang Company: FutureTech Position:  Sales Manager Department:  Office New York Direct Manager:  Feng Tang Subordinates:  Nancy Wang ,  Tony Lee, Xiaoyan Liu,  Other information: Computer Skills: Professional Working Environment: shared office Equipments: Laptop, Blackberry, Fax, Printer, Telephone Software: SAP CRM, Outlook, Excel, Word, Powerpoint, WebEx, etc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],FutureTech System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Now, you are here:  Design Portal  >  Business Processes  > ERM Process
[object Object],Image source: www.blog.speculist.com
[object Object],Field Research Ad-hoc Research Lab Research “ Damped” Iteration Understand ? ? ? x x
[object Object]
Categorization of Classical Epistemology Realist Some things are independent of mind Idealist Everything is mind dependent Rationalist Some knowledge of the world is independent of our own experience  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Empiricist All knowledge of the world comes from experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Architect Dreamer Scientist Skeptic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],Localization Industrialization Customization Personalization Country Scale Industry Scale Company Scale Human Scale
[object Object],High Power Distance Culture (mono-nuclear) Medium Power Distance Culture (poly-nuclear) Low Power Distance Culture (semi-homogenous) Centralized Model (hierarchical communication) Decentralized Model (hierarchical + collaboration) Distributed Model (Non-centered, social networking, clique) Organization Structure (Environment) Collaboration Structure (Design) Environmental Fitness
[object Object],Mono-nuclear (e.g. Beijing) Poly-nuclear (e.g. Shanghai) Low Power Distance Culture (semi-homogenous) Centralized Model Decentralized Model Distributed Model Urban Structure (Environment) Roadway Structure (Design) Environmental Fitness
 
Internal Fitness: Solomon Guggenheim Museum, New York ( Frank Lloyd Wright, 19 59 )
This is a cutting board in your kitchen. It is built into the kitchen counter. When you are not using the cutting board it slides into the counter (Picture A). When you need to use it, you slide it out (Picture B). It is very convenient.  ,[object Object],[object Object],[object Object],Internal Fitness: Source: http://www.baddesigns.com
[object Object],“ ” Louis Henri Sullivan Lippincott's Magazine  Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union. “ ” Frank Lloyd Wright
[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Fitness: External Force Internal Force External Force Internal Force
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],D 1 P 1 A S 1 S 2 B P 2 Q 1 Q 2 Quantity Price Answer:  The famers will earn less if all of them adopt the technology!
[object Object],“ ” Melvin Conway Datamation, 1968
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],“ ” Dennis Sherwood Systems Thinking
[object Object],[object Object],[object Object]
[object Object],Example:  Visualize a more completed landscape of the farmer’s problem. Technology Advancement Quantity Revenue Unit Price + + + - +
[object Object],From SAPEnjoy Project (joint project with InContext, Enterprise)
 
Plants in The Nature  (Alex) Prosperity in A Market  (Bab)
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],” A butterfly's wings might create tiny changes in the atmosphere that ultimately cause a tornado to appear. “ Edward Lorenz Image source from Wikipedia
[object Object],[object Object],[object Object],[object Object],[object Object],Result from the Computational Simulation
[object Object],Monopoly Economy /Command Economy Corporate Economy  Consumer Economy (Liberalism)  Multipolar World (after 1990) Bipolar World (before 1990)  Globalization (till ?) Modernism Realism Post-modernism Web 1.5  (Integration) Web 1.0 (Centralized Production) Web 2.0  (Mash-up, Collective Intelligence, etc.) Economy World Politics Art Internet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
” Frank Lloyd Wright An Organic Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“
[object Object],Seed Cell Gene
Sophistication Achieved by Genetic Algorithm: Complex or sophisticated outcomes derived from groups of individuals following simple rules. Craig Reynolds’s Computational Model “Boids” ,[object Object],[object Object],[object Object],[object Object]
[object Object],Environmental Fitness  at Time Point 1 T 1 Environmental Fitness  at Time Point 2 T 2 T 1 T 2 Environmental Fitness  at Time Point  1 Environmental unfitness  at Time Point  1 Inorganic Structure Organic Structure Environment Environment Environment Environment
Man-made Creature by Theo Jansen by using Genetic Algorithm
Wikipedia: A self-organized encyclopedia that grows everyday
Tagging: an emerging structure with no up-front planning or central control Tags ,  Semi-structured ,  Collective Intelligence ,  Evolve ,  Flexibility ,  Democracy ,  Organic ,  Discoverability ,  Information Visualization ,  Decentralized
Amazon’s Recommendation Engine:  Intelligence based on simple algorithms
Social Network:  Another example of growing structure
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],“ ” Adam Smith The Wealth of Nations
[object Object],“ ” Dwight D. Eisenhower The Wealth of Nations
Order Achieved by Self-Interest: Complex or sophisticated outcomes derived from groups of individuals following simple rules (self-interest in this case). Free Market (Order Under The Chaos) ,[object Object],[object Object],[object Object],D S 1
[object Object],Environment Environment Environmental Fitness  at Time Point 1 Environment Environmental Fitness  at Time Point 2 T 2 T 1 T 2 Environmental Fitness  at Time Point  1 Environmental unfitness  at Time Point  1 Ego-centered Structure Open Structure and Open Market Environment T 1 Environment
[object Object],Value Supply (Design Time) Value Consumption (Run Time) Unipolar paradigm (e.g. web 1.0) Multipolar paradigm (e.g. web 1.5) Nonpolar paradigm (e.g. web 2.0)
[object Object],[object Object],[object Object],[object Object]
[object Object],High Transaction Cost (n=10) Lower Transaction Cost (n=5) SOA
Open Source Example: Firefox’s Extensions
Yahoo Widget
[object Object],Supply Chain of Wal-Mart Supply Chain of Yahoo Widget RFID VMI Information Sharing EDI Protocol XML Widget Repository Customer (One-stop Shopping Experience) User (Integrated User Experience) SDK Wal-Mart P&G Yahoo Google
[object Object],Beautiful as the chance encounter of a  sewing machine  and an  umbrell a  on a  dissection table . “ ” Comte de Lautreamont  Maldoror
EBay: Order Achieved by Reputation  Mechanism (self-interest)
Market-driven Approach to Relieve Global Warming: Greenhouse Gas Emission Trading
Second Life: self-created and self-organized society
Google: A Market Place for Websites to Attract Customers
Mash-up: Google Map as a service + Smugmug as photo sharing service
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],The Word “Design” in Chinese This component means “language”
[object Object],Etymology of These 2 Chinese Characters by Xu Shen (100 AC)  Control people by using language Count numbers by using language Language Control, drive, employ Language Ten
[object Object],Word finally composited (meaning: design, create)  High-level Composited Building Blocks (meaning: speak, language) Atomic Building Blocks  (no meaning) Low-level Composited Building Blocks  (meaning: mouth) Metaphor, Symbolize Metaphor, logical aggregates, pictophonetics Layout Algorithm Layout Algorithm Metaphor, logical aggregates, pictophonetics
[object Object],Character (meaning: design, create)  Character (meaning: ideas)  Action + Object Algorithm Word with more complete but fixed meaning (meaning: design)  Metaphor, Reference Metaphor, Reference Grammar Sentence with situational meaning (meaning: help me to design)  Metaphor, Reference, Express Context, Style Paragraph with more situational and dynamic meaning (context more important than words)
[object Object],Oracle Bone Script Bronze Script  Seal Script  Clerical Script Regular Script (Traditional) Regular Script (Simplified) 1950 ~200 AC ~221 BC Concrete, irregular, inconsistent, complex Abstract, regular, consistent, simple ~1200 BC
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complex, Irregular Simple, Regular Fixed, Restricted, Consistent Dynamic, Free, Stylish, Expressive
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complex, Irregular, Infinite Simple, Regular, Less Fixed, Restricted, Consistent Dynamic, Free, Stylish, Expressive UI Controls Pattern Elements Patterns Screens Flows Applications
[object Object],Unspecific Problem UI Dictionary  ( Language Best Practices ) ? Narrate and Express: (Composite the structure in an innovate way) Metaphor, Reference Metaphor, Reference Specific Problem Reference, Invoke, Configure Solution emerges Environmental Fitness Model Companies/Personas Internal Fitness + - Є F(x)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Problem Narration: The  sales rep  of this  opportunity  is  Bob . Since the  customer   BigMoney  is very strategic to the company’s growth, and therefore  Tony   creates  a  task  for  Bob  to  adjust  the  price  in the  quotation . Design Dictionary  ( Language Best Practices ) Model Companies, Personas Noun. Noun. + - Є F(x)
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Problem Narration: The  sales rep  of this  opportunity  is  Bob . Since the  customer   BigMoney  is very strategic to the company’s growth, and therefore  Tony   opens  the corresponding  quotation  by himself,  overwrites  the  price , and then  informs   Bob  about this decision. Design Dictionary  ( Language Best Practices ) Noun. Noun. Model Companies, Personas + - Є F(x)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],African photos by Kevin Carter An Undesigned Life:  poverty, suffer, unsatisfied demand, fight with environment  A Designed Life:  abundance, enjoy, sufficient supply, utilize the environment  Chicago photos (Alex)
[object Object],Shangri-la, Kashgar (Alex) An Undesigned Life:  natural, alive, diversity, free, relax, emotional, sustainable Anonymous images searched from internet  A Designed Life:  artificial, isolated, commodity, restricted, incursion, cold, environmental damaging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Intents to solve Problem 2 Intents to solve Intents to solve Problem 1 Generates new problem Generates new problem Solution 1 Generates new problem Intents to solve Conflict  and then generate new problem Problem Solution Intents to solve Generates new problem Conflict and then generate new problem P1 S3 S1 S2 Starting Point
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plurality should not be posited without necessity. “ ” Occam's razor William of Ockham
 
[object Object],“ ” Ralph Waldo Emerson
[object Object],[object Object],“ ” Christopher Alexander  The Timeless Way of Building

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Six And Half Philosophies for Design & Innovation

  • 1. Alex (Jun) Zhu , User Experience Manager, SAP
  • 2.
  • 3. Multidisciplinary Landscape of Design: Design Business Technology Architecture Urban Planning Economics Linguistics Art System Dynamics Literature Philosophy Psychology Sociology Anthropology Biography Ethics Politics
  • 4.
  • 5.
  • 6.
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  • 11. Environment/Context External Force External Force Tie between substructures Entity with attributes Substructure Boundary Tie between substructures
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  • 31. Mistério e melancolia de uma rua (Giorgio de Chirico, 1914) Kashgar , 2005 Delhi, 2007 Trastevere, Rome, 2004
  • 32. ” Lewis Mumford The Culture of Cities, 1937 The essential physical means of a city's existence are the fixed site, the durable shelter, the permanent facilities for assembly, interchange, and storage; the essential social means are the social division of labor, which serves not merely the economic life but the cultural process. The city in its complete sense, then, is a geographic plexus, an economic organization, an institutional process, a theater of social action, and an esthetic symbol of collective unity. … The city creates the theater and is the theater . It is in the city, the city as theater, that man’s more purposive activities are formulated and worked out, through conflicting and cooperating personalities , events , groups , into more significant culminations “
  • 33. ” Italo Calvino Chapter 1, Invisible Cities In vain, great-hearted Kublai, shall I attempt to describe Zaira, city of high bastions. I could tell you how many steps make up the streets rising like stairways, and the degree of the arcades' curves, and what kind of zinc scales cover the roofs; but I already know this would be the same as telling you nothing . The city does not consist of this, but of relationships between the measurements of its space and the events of its past : the height of a lamppost and the distance from the ground of a hanged usurper's swaying feet; the line strung from the lamppost to the railing opposite and the festoons that decorate the course of the queen's nuptial procession; the height of that railing and the leap of the adulterer who climbed over it at dawn; the tilt of a guttering and a cat's progress along it as he slips into the same window; the firing range of a gunboat which has suddenly appeared beyond the cape and the bomb that destroys the guttering; the rips in the fish net and the three old men seated on the dock mending nets and telling each other for the hundredth time the story of the gunboat of the usurper, who some say was the queen's illegitimate son, abandoned in his swaddling clothes there on the dock. “
  • 34. ” Italo Calvino Chapter 1, Invisible Cities 宽宏大量的忽必烈汗啊,无论我怎样描述采拉这个有许多巍峨碉堡的城,都是徒劳无功的。 我可以告诉你,像楼梯一样升高的街道有多少级,拱廊的弯度多大,屋顶 上铺着怎样的锌片; 可是我已经知道,那等于什么都没有告诉你 。组成这城市的并不是这些东西而是它的 空间面积 与 历史事件 之间的 关系 :灯柱的高度、被吊死的篡朝者摆荡的脚与地面的距离;系在灯柱与对面铁栏之间的绳索、女皇大婚巡行时沿路张结的彩带;栅栏有多高、偷情的男子如何在黎明时分跃起爬过它;檐槽的斜度、他闪进窗子时一头猫怎样沿着檐槽走过;突然在海峡外出现的炮艇的火器射程有多远、炮弹怎样轰掉檐槽;鱼网的裂口、坐在码头上的三个老人怎样一面补网一 面交换已经讲过一百次的炮艇和篡朝者的故事 —— 有人说他是在襁褓时就给遗弃在这码头上的、女皇的私生子。 “
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  • 41.  
  • 42. The “Hard” Part and The “Soft” Part in Cosmos: Three Nebulae in Narrow Band (Source: NASA Website)
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  • 47. The problem, like all those with which we are concerned, is one of balance. Too little liberty brings stagnation and too much brings chaos . “ ” Bertrand Russell
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  • 54. Linked “Hole”: Duet™ - Seamless integrates Microsoft® Office and SAP Backend
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  • 57. Fallingwater ( Frank Lloyd Wright, 1936)
  • 58.
  • 59. Environmental Fitness: Environment/Context External Force External Force
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  • 61. Example: Ross Lovegrove’s Organic Design “ Go” Chair ( Ross Lovegrove ) Ty Nant Water Bottle ( Ross Lovegrove )
  • 62.
  • 63. There is a quality even meaner than outright ugliness or disorder, and this meaner quality is the dishonest mask of pretended order, achieved by ignoring or suppressing the real order that is struggling to exist and to be served . “ ” Jane Jacobs Urban Thinker
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  • 77. René Descartes Discourse on the Method of Rightly Conducting the Reason The first was never to accept anything for true which I did not clearly know to be such ; that is to say, carefully to avoid precipitancy and prejudice, and to comprise nothing more in my judgment than what was presented to my mind so clearly and distinctly as to exclude all ground of doubt. The second, to divide each of the difficulties under examination into as many parts as possible , and as might be necessary for its adequate solution. The third, to conduct my thoughts in such order that, by commencing with objects the simplest and easiest to know , I might ascend by little and little, and, as it were, step by step, to the knowledge of the more complex; assigning in thought a certain order even to those objects which in their own nature do not stand in a relation of antecedence and sequence. And the last, in every case to make enumerations so complete, and reviews so general, that I might be assured that nothing was omitted. “ ”
  • 78.
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  • 80. Non-human animals could be reductively explained as automata (De Homines 1622) Paul Cézanne believed that all objects can be abstracted as cylinders, spheres, and cones.
  • 81.
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  • 85. ” Su Dongpo Handwriting on The Wall of Xilin Looks like a ridge from one perspective, Looks like a peak from another, Knowing not the true face of Lushan Mountain, For I am in its midst . “
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  • 103. Internal Fitness: Solomon Guggenheim Museum, New York ( Frank Lloyd Wright, 19 59 )
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  • 107. Internal Fitness: External Force Internal Force External Force Internal Force
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  • 118. Plants in The Nature (Alex) Prosperity in A Market (Bab)
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  • 130. Man-made Creature by Theo Jansen by using Genetic Algorithm
  • 131. Wikipedia: A self-organized encyclopedia that grows everyday
  • 132. Tagging: an emerging structure with no up-front planning or central control Tags , Semi-structured , Collective Intelligence , Evolve , Flexibility , Democracy , Organic , Discoverability , Information Visualization , Decentralized
  • 133. Amazon’s Recommendation Engine: Intelligence based on simple algorithms
  • 134. Social Network: Another example of growing structure
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  • 143. Open Source Example: Firefox’s Extensions
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  • 147. EBay: Order Achieved by Reputation Mechanism (self-interest)
  • 148. Market-driven Approach to Relieve Global Warming: Greenhouse Gas Emission Trading
  • 149. Second Life: self-created and self-organized society
  • 150. Google: A Market Place for Websites to Attract Customers
  • 151. Mash-up: Google Map as a service + Smugmug as photo sharing service
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  • 179. Plurality should not be posited without necessity. “ ” Occam's razor William of Ockham
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