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Purchasing and Supply Chain Management
                         by W.C. Benton




    Chapter Ten
         Global Sourcing
Learning Objectives
1. To learn what factors/forces increase foreign trade

2. To learn the basics of global sourcing.

3. To learn how total costs are determined.

4. To understand the hidden costs of global sourcing.



                                                         10-2
Learning Objectives
5. To understand the quantitative and qualitative
    aspects of global sourcing.

6. To learn how to critically analyze various global
   sourcing alternatives.

7. To learn how to effectively use foreign trade zones.

8. To learn how to negotiate in different countries.

                                                          10-3
Global Outsourcing
• As an example, outsourcing is currently perceived as
  key to automotive suppliers’ survival, and is being
  driven by consumers in the price-pressured global
  market.

• Even as different cohorts take different positions on
  the overall merit of global outsourcing, the reports
  and discussions nevertheless have one theme in
  common.


                                                   10-4
Global Outsourcing
• The focus has been on a single aspect of outsourcing:
  the migration of jobs, and, in particular, the
  outsourcing of white-collar jobs.

• A few countries, notably India and China, are often
  targeted as the ones that are displacing American
  workers by offering cheap labor.

• The intense attention on the outflow of work to
  overseas locations has generated fear about which
  jobs or professions will be outsourced next


                                                          10-5
Costs of Global Sourcing
• The costs of global sourcing include some of the same
  costs found in domestic sourcing; there are also costs
  that are different.

• These costs are grouped into the following
  categories: administrative, foreign, and common.

• Exclusively foreign costs are those that would not be
  incurred if a domestic source were found.

• Examples of these costs are duty charges, customs
  fees, import fees, and currency exchange costs.
                                                   10-6
Costs of Global Sourcing
• Ocean and air freight could be mentioned, but these
  are part of the transportation costs of a good that
  would be incurred from any source.

• Many of these exclusively foreign costs are established
  by governments and are very difficult to avoid.

• Finally, there are those costs that are common to both
  global and domestic sourcing.

                                                   10-7
Common Costs
• Direct labor and materials costs, lead-time costs,
  transportation costs, and inventory costs are a part
  of both domestic and offshore sourcing.

• Transportation costs, inventory costs, and lead-time
  costs tend to be higher when sourcing globally.

• On the other hand, labor and materials costs are
  often lower for firms in developing countries.


                                                         10-8
Currency Exchange Rates
• One of the most important variables to consider is the
  exchange rate of currencies.
• Since predicting the fluctuation in currency markets is
  extremely difficult, foreign purchases may actually cost more
  or less than expected depending on the length of the contract.




                                                              10-9
Exchange Rates
• Depending on the performance and strength of the
  dollar, goods can cost American firms different amounts
  from what’s expected.

• When the dollar is weak, the final cost of goods tends to
  be relatively more than originally agreed upon.

• When the dollar has a strong performance over the life
  of a contract, a firm can realize savings through the
  exchange rates.


                                                              10-10
Organizational and Behavioral Issues

• Firms can run into problems when global sourcing is
  introduced into their organizations.

• The resistance of the firm’s buyers to learn to
  evaluate global sources is the reason for most of the
  problems. An attitude of “if it can’ be bought here in
  the U.S.A., it can’t be bought anywhere” can be seen
  with some purchasing departments.

                                                           10-11
Organizational and Behavioral Issues
• Many buyers simply do not want to learn about the other
  countries with whom they will be dealing.

• There are many ethical considerations that you must learn in
  order to be successful. Many companies hire brokers to do
  their sourcing.

• Lead times and delivery times can create problems also.
  Longer times can increase inventory needs and drive up
  carrying costs.

• The extended lead time also might push back the date at
  which a firm is able to introduce new products to the market.

                                                                  10-12
Global Sourcing Issues
• A third problem companies face in global sourcing is
  communication. Many times there are delays and confusion
  in translations.

• Sending documents via couriers or the postal service is often
  time consuming and creates problems of obsolescence, more
  confusion, and late or even lost deliveries.

• There has been an increase in the use of the Internet to
  eliminate the time delay and confusion.




                                                                  10-13
Global Sourcing Issues
• Global sourcing is the trend of the future.

• Supply management is becoming very important to the
  survival of both American and offshore firms.

• In certain industries, using foreign suppliers can reduce total
  costs.

• Firms in the apparel and electronics industries that do not use
  global sourcing could find themselves out of business when
  competing with firms that source globally.

• Global sourcing is by no way expanded to completely replace
  domestic sources; however, it is a way to meet a competitor’s
  challenge and achieve better value for goods all over the
  world.                                                            10-14
Global Sourcing as a
       Strategic Sourcing Option
• Global sourcing is extremely complicated from a
  quantitative and qualitative viewpoint. The total cost
  of sourcing is perhaps the most important variable.

• Of course, the costs vary from firm to firm since the
  appropriate qualitative components of offshore
  sourcing must be considered.



                                                   10-15
Strategic Sourcing
• For instance, the associated qualitative risk profiles of (1) the
  impact of national interest, (2) the ethical consequences of
  “sweat shop” labor, and (3) hazardous working conditions in
  some foreign countries must be evaluated.

• The quantitative costs are (1) exchange rate uncertainties,
  (2) direct costs of importation (transportation costs,
  transaction costs), and (3) indirect importation costs
  (utilization of fixed assets, pipeline inventories, managerial
  time, engineering support).

• Moreover, the general uncertainty associated with the
  business cycle makes offshore sourcing a risky proposition.

                                                                      10-16
10-17
10-18
Risk VS. Reward
• The advantages of sourcing offshore must be weighed against
  the associated risk.

• This may seem easy enough to accomplish, but there are some
  not-so-obvious costs that must be considered.

• The decision process is complicated by additional uncertainty
  associated with offshore sourcing.

• The buying professional who is considering offshore sourcing
  must be prepared to fully analyze both the qualitative and
  quantitative factors..

                                                          10-19
Global Risk Issues
     Some of these issues are distance, communication, time value of
     money, quality issues, pipeline problems, staffing issues, and
     competition.

1.   Distance. The distance between the buying and selling firm is
     significant in terms of time zones and physical location. Internet
     capabilities usually provide a partial solution.

        However, face-to-face contact is preferred for some sensitive issues.
        IBM requires the buyer to visit each supplier on a routine basis.
        Trips offshore are more expensive and time consuming.

2.   Communication. Communication can be described as the glue that
     holds together a sourcing relationship.

        Without effective communication, global transactions between
        buying and selling firms would be futile. In addition to being
        absolutely necessary for the completion of the transaction,
        communication may also reduce or eliminate uncertainty within the
        relationship.
                                                                                10-20
Global Risk Issues
3.   Time value of money. Since most offshore deals require the use of a “letter
     of credit,” the buying firm loses the use of funds when the letter is
     established. Suppose the shipments arrive two weeks after the letter of
     credit is established. For a $1.5 million purchase, the buying firm bears a
     $60,000 (.02 × 1.5 million × 2 weeks) opportunity cost expense.

4.   Quality issues. The buying firm must spend the necessary time to correctly
     specify and articulate quality expectations. Then evaluation makes sure that
     the sample is from a legitimate production run. Prototypes/lab samples
     should not be analyzed.

       Remember, the buying firm is interested in the actual production on the
        entire batch. In some cases, the buying firm should inspect statistical
        process control charts to assess projected defect rates and the
        inspection methods. The buyer should renegotiate the agreement
        ultimately if the process is out of control. These quality issues can easily
        increase costs of offshore sourcing.

                                                                                 10-21
Global Risk Issues
5.   Pipeline inventory. Pipeline inventory issues will always occur when a third
     party (the shipper) is involved. The problems become pronounced when
     offshore sourcing is used.

        Consequently, pipeline inventory problems can sometimes be next to impossible to
         resolve. It is almost impossible to put specific costs on problems associated with
         pipeline inventory. The pipeline inventory costs are truly a hidden cost that must
         be considered when evaluating offshore quotes.

6.   Staffing. If a buying firm is to be effective with an offshore sourcing strategy, it must
     either hire experts or develop specialists that are assigned to offshore suppliers.
     Ideally, these individuals must have experience in purchasing management, quality
     control, and basic accounting. This cost also must be considered in the evaluation
     process.

7.   The impact of increased competition. The above direct and indirect costs tend
     to add unexpected costs to purchased items. However, the significant benefits
     associated with offshore sourcing enable the buying firm to gain leverage over
     domestic suppliers. Domestic firms are well aware that some firms are
     considering offshore firms in their long-term strategies.
                                                                                          10-22
Protectionism
• However, in a
  survey of U.S.
  port operators
  and carriers, 77
  percent said
  they favored a
  reduction in U.S.
  protectionist
  legislation.
• Figure 10.1
  shows a distinct
  trend of
  decreasing tariff
  rates for goods
  coming into this
  country.


                                      10-23
There are many industries and products that are currently protected by
   such legislation. Although the legal aspects of international sourcing are
   beyond the scope of this chapter, two examples are given below:

1. The EU (European Union) has been limited to a market share of 7 percent of U.S. steel
   consumption until just recently when 10 years of protectionist legislation expired.
        •    The U.S. government also has set certain limits on machine tool imports
             to protect that industry. In the past 12 months, we have seen increased
             public outcry for further protectionism legislation from within the United
             States.

2 According to the 1991 Trade Policy Review of the European Communities,
  export controls and restrictions may be imposed for a range of specific
  purposes including national security; protection of life, health, and the
  environment; and the preservation of national treasures.
        •    The community also readily regulates the importation and exportation of
             dangerous chemicals. The governing regulation is CR Number 1734/88.
             Authorizations for the import and export of chemicals are still
             administered by the individual member states.




                                                                                   10-24
Importance of Negotiations
• When negotiating a purchase agreement, there are
  certain general attributes in dealing with various
  offshore suppliers.

• An attempt will be made to explain the nuances of
  negotiating with the people of various Western
  European countries and China.




                                                       10-25
United Kingdom              Negotiations
• Typical trading partners      • We can’t assume that the
  include the United States,      English and American
                                  businesses operate in the
  Germany, and other
                                  same manner.
  countries in the European
  Union (EU). Exports include
  machinery, transportation     • English executives may
                                  appear polite and friendly,
  equipment, petroleum, and
                                  but they can be tough and
  other manufactured goods.       ruthless when appropriate.




                                                        10-26
The Federal
 Republic      Negotiations
of Germany    • Most of the executives you
                encounter will have attended
                a university, and 50 percent
                hold doctorates. The title
                “Dr.” commands instant
                respect. Germans tend to be
                specialists in one industry
                with multiple company
                experiences.

              • Due to technical expertise,
                German negotiators are
                extremely cautious. The
                opponent should be well
                prepared on technical details.


                                       10-27
France     Negotiations
         • When doing business in France,
           you will often go through an
           intermediary contact whose
           credentials are impeccable. Your
           choice of intermediary is
           important.

         • The best contacts are French
           people who have ties with the
           person you want to contact—
           through family status, money, or
           schooling.

         • Schooling is the most important
           aspect because the elite of French
           management are linked by having
           attended prestigious schools.


                                      10-28
China                    Negotiations
•   China is now a major player in the   •   The major problems when doing
    world economy and accounts for           business in China are the
    more than 6 percent of world             language barrier, business
    trade. This is remarkable for a          practices, and a fluid and diverse
    developing economy. There has            legal system.
    been strong import growth, both
    for processing trade and for         •   A well-specified procurement
    domestic consumption.                    strategy is a basic requirement
                                             when buying from China.




                                                                       10-29
U.S. Export Administration Regulations
   Any business or individual wanting to import goods into the United States
   will have to work with the Export Administration (EA) of the U.S. Department
   of Commerce. For complete details, consult the U.S. Export
   Administration Regulations (EAR). Several steps that you will need to be
   aware of the following:

     1. Determine whether the item (s) in question is subject to the exclusive
        jurisdiction of another Federal agency.
     2. Determine if the technology or software is publicly available.
     3. For an item in a foreign country, the origin of the item must be determined.
     4. For items made in a foreign country, determine whether it is a controlled item
        in the US.
     5. Determine whether the foreign made item is subject to general prohibition.


                                                                                 10-30
Foreign Trade Zones
•   The FTC Act of 1934 created
    trade zones to encourage
    exports from foreign countries.

•   The act allowed for the storage
    of goods within the U.S.
    boundaries without payment
    until the goods passed to the
    buying company

•   The foreign trade zones (FTZs)
    are operated by the U.S.
    customs service. When goods
    enter an FTZ, the goods are
    classified, inspected, and
    placed in storage.



                                           10-31
The European Union (EU):
     Overview and What It Means To Purchasing
• The creation of a unified European Union will result in both
  advantages and problems for the purchasing professional.

• The proposed changes must be considered for future
  transactions with any of the 14 nations that could be adopting
  the rules proposed by the EU White Paper to the Council of
  Ministers.

• Today the EU consists of 25 member countries. Since the
  Single European Act (SEA) in 1987, 279 proposals have been
  brought forth to eliminate most trade barriers; approximately
  90 percent of the 279 proposals are now law.

                                                                   10-32
The EU
•   The formulation of the European Union will lead to the elimination of
    customs formalities between countries. There also will be tariff
    reductions in 4,000 categories of manufactured goods as well as other
    schedules for reducing trade barriers.

•   In the past, a great deal of cost has been added to products and
    components sourced in Europe to cover these multiple custom costs and
    tariff fees. The lowering of these costs will once again result in lower
    prices offered to purchasers.

•   The formation of one European Economic Community has resulted in a
    single standard for buying goods. This single market also will result in a
    single value-added tax (VAT), not a different one for each country in
    which the part is produced.

•   Currently, these VAT taxes fluctuate from a low level of 12 percent to
    some as high as 25 percent.
                                                                                 10-33
Countertrade
• Countertrade is the exchange of goods for goods in full or
  partial payment of a sales transaction. Progressive companies
  must participate in countertrade or risk of losing market
  share.

• Counter trade appears to be flourishing in the current
  climate, largely because of the recent changes that have
  occurred in the international arms market since the end of
  the Cold War.

• These changes have affected both the volume of the trade
  and also the means through which it is financed. There are
  number of countertrade arrangements. Some of the more
  popular forms of counter trade are given
                                                                  10-34
Some of the more popular
                 forms of counter trade are:
1. Offsets are commercial                  2. Indirect offsets occur where products
   compensation practices required as          or services transferred in an offset
   a condition of purchase of goods            arrangement are unrelated to the
   and services.                               specific products referred to in the
    – Offsets would include specific           export agreement.
        forms such as co-production,            – In many developing countries
        licensed production, sub-                   where the industrial base and
        contractor production, and                  infrastructure are poorly
        overseas investment or                      developed, offsets are more
        technology transfer.                        likely to be of an indirect nature.
    – Offsets can be direct or indirect.        – As an example, selling military
         Examples of direct offsets                 aircraft to a developing country
        include the manufacture of                  and making arrangements to
        German designed naval patrol                provide aerospace education for
        vessels in South Korean.                    some of the citizens of the
                                                    developing country.




                                                                             10-35
3. Coproduction:                        4. Licensed production: Licensed
   This form of agreement involves          production is when the recipient
                                            obtains a share of the production
    the purchaser being given a             work for its own order.
    share in the manufacture of a            – The agreement may cover the
    foreign designed product.                   assembly of an entire product or
     – Coproduction is encouraged               service. The agreement may be
        by recipients because of the            phased so that the local share of
        employment and technology               production rises over time.
        transfer implications. An            – As an example, the terms of the
        example would be the                    1991 South Korean $5.2 billion
        coproduction of the British             purchase of F-16 fighter aircraft
        Harrier aircraft by McDonnell           from General Dynamics 12
        Douglas in the United States.           aircraft were to be bought from
                                                the US plant, a further 36 are to
     – Tier I suppliers gain                    be assembled in South Korea
        commercial advantages                   before, in the final phase, South
        under this form of                      Korea will produce parts and
        arrangement when there is a             sub-systems for a further 72
        high degree of technology               aircraft.
        transfer.




                                                                        10-36
5. Sub-contractor production:       6. Technology transfer:
   In this case a prime                Technology transfers occur
   contractor substitutes an           as a result of an offset are
   existing supplier with one          research and development
   located in the buying               agreements conducted in
   country.                            the buying country.
    – As an example, Boeing             – Technology transfer can
       placed sub-contracts               also be commitments for
       with several British firms         foreign direct
       in order to sell the E-3           investment made by the
       AWACS aircraft to the              selling firm to establish
       United Kingdom.                    or expand a subsidiary
    – In some cases this led to           or joint venture in the
       the elimination of US              buying country.
       sub-contractors from
       Boeing's network of
       suppliers.


                                                            10-37
7. Barter: The non monetary                8. Counter-purchase: The seller
   exchange of goods-for-goods. As            exchanges products for
   an example the so called oil for           Compensatory amounts of
   food program between Iraq and              commodities.
   the EU was designed as a barter             – In the context of developing
   program.                                      Countries this normally involves
                                                 primary commodities.
    – However, some of the actual              – Daimler-Chrysler, General Motors
      deals involved illegal cash                and Toyota use counter trade as
      transactions between some                  the method of payment in
      United Nation and the Iranian              Argentina.
      officials.                               – They established programs that sell
    – Another example is a deal                  its products in exchange for grain.
      between the UK and Saudi                 – The grain is then traded through an
      Arabia which included the                  intermediary for dollars and not in
                                                 the heavily devalued peso.
      purchase of military aircraft
      with associated training and             – It is not as simple as that, the car
      support, civil aircraft,                   companies has to negotiate with
                                                 the intermediaries and the
      helicopters, naval ships and               purchaser over not only the
      construction projects is a classic         quantity of grain, but also its
      case of barter.                            quality, availability and optimum
                                                 market price on the day of the sale.



                                                                            10-38
Additional Graphics for
      Chapter 10


                          10-39
Table 10.1a
    Top U.S. Trade Partners
Ranked by 2008 U.S. Total Export
       Value for Goods




                                   10-40
$ millions




                                                                                              -
                                                                                                           100,000
                                                                                                                          150,000
                                                                                                                                    200,000
                                                                                                                                              250,000




                                                                                                  50,000




                                1
                                                                                   Canada




                                2
                                                                                   Mexico




                                3
                                                                                    China




                                4
                                                                                    Japan




                                5
                                                                                 Germany




                                6
                                                                          United Kingdom




                                7
                                                                              Netherlands




                                8
                                                                                    Korea
                                                                                     Brazil
                                                                                    France
                                                                                  Belgium
                                                                                Singapore
                                                                                   Taiwan
                                                                                 Australia
                                                                               Switzerland
                                                                               Hong Kong
                                                                                     I ndia
                                                                      United Arab Emirates




                 Country (Rank)
                                                                                      I taly
                                                                                    I srael
                                                                                  Malaysia
                                                                                Venezuela
                                                                              Saudi Arabia
                                                                                                                                                        Top U.S.Trade Partners (Exports)




                                                                                    Spain
                                                                                     Chile
                                                                                 Colombia
                                                                                   Turkey
                                                                                    Russia
                                                                                 Thailand
                                                                                   I reland
 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 -




                                                                                   ASEAN
                                -




                                                                                    EU-27
10-41
Top U.S.Trade Partners (Exports)
                                                                                                                                                             $ millions
                                                                                                                                    -   50,000     100,000         150,000   200,000   250,000

                                                                                                                      Canada
                 - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1


                                                                                                                      Mexico                                                                     2006
                                                                                                                         China
                                                                                                                                                                                                 2007
                                                                                                                        Japan
                                                                                                                    Germany                                                                      2008
                                                                                                             United Kingdom
                                                                                                                 Netherlands
                                                                                                                         Korea
                                                                                                                         Brazil
                                                                                                                       France
                                                                                                                     Belgium
                                                                                                                   Singapore
                                                                                                                      Taiwan
Country (Rank)




                                                                                                                    Australia
                                                                                                                 Switzerland
                                                                                                                  Hong Kong
                                                                                                                          India
                                                                                                        United Arab Emirates
                                                                                                                           I taly
                                                                                                                         I srael
                                                                                                                     Malaysia
                                                                                                                   Venezuela
                                                                                                                Saudi Arabia
                                                                                                                         Spain
                                                                                                                          Chile
                                                                                                                   Colombia
                                                                                                                      Turkey
                                                                                                                       Russia
                                                                                                                    Thailand
                                                                                                                      I reland
                                                                                                                      ASEAN
                                                                                                                        EU-27
                                                                                                                                                                                                 10-42
% Change




                                                                                                          -10.0%
                                                                                                                   0.0%
                                                                                                                          10.0%
                                                                                                                                  20.0%
                                                                                                                                          30.0%
                                                                                                                                                       40.0%
                                                                                                                                                                   50.0%
                                                                                                                                                                           60.0%
                                                                                                                                                                                   70.0%
                                                                                                                                                                                           80.0%


                                                                                                        Canada
                                                                                                        Mexico
                                                                                                          China
                                                                                                          Japan
                                                                                                      Germany
                                                                                               United Kingdom
                                                                                                   Netherlands
                                                                                                          Korea
                                                                                                          Brazil
                                                                                                         France
                                                                                                       Belgium
                                                                                                     Singapore
                                                                                                        Taiwan
                                                                                                      Australia
                                                                                                    Switzerland
                                                                                                    Hong Kong
                                                                                                           I ndia
                                                                                          United Arab Emirates
                                                                                                            I taly
                                                                                                          Israel
                                                                                                       Malaysia
                                                                                                     Venezuela
                                                                                                  Saudi Arabia
                                                                                                                                                                                              Top U.S.Trade Partners (Exports)




                                                                                                          Spain
                                                                                                           Chile
                                                                                                     Colombia
                                                                                                        Turkey
                                                                                                         Russia
                                                                                                      Thailand
                                                                                                        Ireland
                                                                                                        ASEAN
        1 2 3 4 5 6 7 8 9 10 11 1213 14 15 1617 18 19 2021 22 2324 25 26 2728 29 30 - -




                                                                                                         EU-27
                                                                                                                                           Change
                                                                                                                                                       Change




10-43
                                                                                                                                           2007-08 %
                                                                                                                                                       2006-07 %
Top U.S.Trade Partners (Exports)
                                                                                                                                    % Change
                                                                                            -10.0%         0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   80.0%
                                                                                                     Canada
- - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1




                                                                                                     Mexico
                                                                                                       China
                                                                                                       Japan
                                                                                                   Germany
                                                                                            United Kingdom                                                                        2006-07
                                                                                                Netherlands                                                                       % Change
                                                                                                       Korea
                                                                                                       Brazil
                                                                                                      France                                                                      2007-08
                                                                                                    Belgium                                                                       % Change
                                                                                                  Singapore
                                                                                                     Taiwan
                                                                                                   Australia
                                                                                                Switzerland
                                                                                                 Hong Kong
                                                                                                        India
                                                                                       United Arab Emirates
                                                                                                         Italy
                                                                                                       Israel
                                                                                                    Malaysia
                                                                                                  Venezuela
                                                                                               Saudi Arabia
                                                                                                       Spain
                                                                                                        Chile
                                                                                                  Colombia
                                                                                                     Turkey
                                                                                                      Russia
                                                                                                   Thailand
                                                                                                     Ireland
                                                                                                     ASEAN
                                                                                                      EU-27



                                                                                                                                                                                       10-44
Top U.S.Trade Partners (Exports)                                                                                  $ millions
                                                                                                                                -   50,000   100,000   150,000      200,000   250,000    300,000   350,000

                                                                                                                    Canada
                 - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1                 Mexico
                                                                                                                      China
                                                                                                                      Japan
                                                                                                                  Germany
                                                                                                           United Kingdom
                                                                                                               Netherlands
                                                                                                                      Korea
                                                                                                                      Brazil
                                                                                                                     France
                                                                                                                   Belgium
                                                                                                                 Singapore
                                                                                                                    Taiwan
                                                                                                                  Australia
Country (Rank)




                                                                                                                Switzerland
                                                                                                                                                                                        2006 Exports
                                                                                                                Hong Kong
                                                                                                                       India                                                            2007 Exports
                                                                                                      United Arab Emirates                                                              2008 Exports
                                                                                                                        Italy                                                           2006 Imports
                                                                                                                      Israel
                                                                                                                                                                                        2007 Imports
                                                                                                                   Malaysia
                                                                                                                 Venezuela                                                              2008 Imports
                                                                                                              Saudi Arabia
                                                                                                                      Spain
                                                                                                                       Chile
                                                                                                                 Colombia
                                                                                                                    Turkey
                                                                                                                     Russia
                                                                                                                  Thailand
                                                                                                                    Ireland
                                                                                                                    ASEAN
                                                                                                                     EU-27                                                                                   10-45
                 -
Top U.S.Trade Partners
                                                                                                                                      % Change
                                                                                              -10.0%         0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%      70.0%    80.0%

                                                                                                     Canada
- - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

                                                                                                     Mexico
                                                                                                        China
                                                                                                       Japan
                                                                                                   Germany
                                                                                            United Kingdom
                                                                                                Netherlands
                                                                                                        Korea
                                                                                                        Brazil
                                                                                                      France
                                                                                                    Belgium
                                                                                                  Singapore
                                                                                                     Taiwan
                                                                                                   Australia
                                                                                                 Switzerland
                                                                                                 Hong Kong
                                                                                                         India
                                                                                       United Arab Emirates
                                                                                                          Italy
                                                                                                        Israel
                                                                                                    Malaysia
                                                                                                  Venezuela
                                                                                               Saudi Arabia
                                                                                                        Spain
                                                                                                         Chile
                                                                                                  Colombia                                                          2006-07 Export % Change
                                                                                                     Turkey
                                                                                                      Russia                                                        2007-08 Export % Change
                                                                                                   Thailand                                                         2006-07 Import % Change
                                                                                                     I reland                                                       2007-08 Import % Change
                                                                                                     ASEAN
                                                                                                       EU-27



                                                                                                                                                                                              10-46
Table 10.1b
        Top U.S. Trade Partners
Ranked by 2008 U.S. Total Import Value for
                Goods




                                             10-47
$ millions




                                                                                                            -
                                                                                                                         100,000
                                                                                                                                   150,000
                                                                                                                                                200,000
                                                                                                                                                                  250,000
                                                                                                                                                                            300,000
                                                                                                                                                                                      350,000




                                                                                                                50,000




                     1
                                                                                                   China




                     2
                                                                                                 Canada




                     3
                                                                                                  Mexico




                     4
                                                                                                   Japan




                     5
                                                                                                Germany




                     6
                                                                                          United Kingdom




                     7
                                                                                            Saudi Arabia




                     8
                                                                                               Venezuela
                                                                                                   Korea
                                                                                                  France
                                                                                                  Nigeria
                                                                                                  Taiwan
                                                                                                    Italy
                                                                                                  Ireland
                                                                                                Malaysia
                                                                                                   Brazil
                                                                                                  Russia
                                                                                                    India




        Country (Rank)
                                                                                                Thailand
                                                                                                   Israel
                                                                                                     Iraq
                                                                                             Netherlands
                                                                                                                                                                                                Top U.S.Trade Partners (Imports)




                                                                                                  Algeria
                                                                                                  Angola
                                                                                              Switzerland
                                                                                                 Belgium
                                                                                               Singapore
                                                                                               I ndonesia
                                                                                               Colombia
                                                                                                 Vietnam
                     9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 -




                                                                                                  ASEAN
                     -




                                                                                                   EU-27
                                                                                                                                             2008
                                                                                                                                                    2007
                                                                                                                                                           2006




10-48
Top U.S.Trade Partners (I mports)
                                                                                                                                                          $ millions
                                                                                                                              -    50,000   100,000   150,000   200,000   250,000   300,000      350,000

                                                                                                                    China
                 - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1             Canada
                                                                                                                  Mexico
                                                                                                                    Japan
                                                                                                               Germany
                                                                                                        United Kingdom
                                                                                                           Saudi Arabia
                                                                                                              Venezuela
                                                                                                                    Korea
                                                                                                                   France
                                                                                                                  Nigeria
                                                                                                                  Taiwan
                                                                                                                      Italy
Country (Rank)




                                                                                                                  Ireland
                                                                                                                Malaysia
                                                                                                                    Brazil
                                                                                                                                                                                              2006
                                                                                                                   Russia
                                                                                                                     I ndia                                                                   2007
                                                                                                                Thailand                                                                      2008
                                                                                                                    Israel
                                                                                                                       Iraq
                                                                                                            Netherlands
                                                                                                                  Algeria
                                                                                                                  Angola
                                                                                                             Switzerland
                                                                                                                 Belgium
                                                                                                              Singapore
                                                                                                              I ndonesia
                                                                                                              Colombia
                                                                                                                 Vietnam
                                                                                                                  ASEAN
                                                                                                                   EU-27




                                                                                                                                                                                                           10-49
% Change




                                                                                                   0.0%




                                                                             -20.0%
                                                                                                                                                                                   100.0%




                                                                                                          20.0%
                                                                                                                    40.0%
                                                                                                                             60.0%
                                                                                                                                                                           80.0%




        1
                                                                                            China




        2
                                                                                          Canada




        3
                                                                                           Mexico




        4
                                                                                            Japan




        5
                                                                                         Germany




        6
                                                                              United Kingdom




        7
                                                                                      Saudi Arabia




        8
                                                                                       Venezuela
                                                                                            Korea
                                                                                           France
                                                                                           Nigeria
                                                                                          Taiwan
                                                                                             I taly
                                                                                           I reland
                                                                                          Malaysia
                                                                                             Brazil
                                                                                            Russia
                                                                                             I ndia
                                                                                         Thailand
                                                                                            I srael
                                                                                              I raq
                                                                                      Netherlands
                                                                                           Algeria
                                                                                                                                                                                       Top U.S.Trade Partners (Imports)




                                                                                           Angola
                                                                                      Switzerland
                                                                                          Belgium
                                                                                        Singapore
                                                                                        I ndonesia
                                                                                         Colombia
                                                                                         Vietnam
        9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 -




                                                                                          ASEAN
        -




                                                                                           EU-27
                                                                                                                                     2007-08 % Change
                                                                                                                                                        2006-07 % Change




10-50
Top U.S.Trade Partners (Imports)                                                                               % Change
-20.0%                                                                                                   0.0%   20.0%   40.0%      60.0%   80.0%            100.0%

                                                                                                    China
  - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

                                                                                                  Canada
                                                                                                  Mexico
                                                                                                    Japan
                                                                                                Germany
                                                                                         United Kingdom
                                                                                            Saudi Arabia
                                                                                               Venezuela
                                                                                                    Korea
                                                                                                   France
                                                                                                  Nigeria
                                                                                                  Taiwan
                                                                                                      Italy                                        2006-07 % Change
                                                                                                  Ireland
                                                                                                 Malaysia                                          2007-08 % Change
                                                                                                    Brazil
                                                                                                   Russia
                                                                                                     India
                                                                                                Thailand
                                                                                                    Israel
                                                                                                      Iraq
                                                                                             Netherlands
                                                                                                  Algeria
                                                                                                  Angola
                                                                                              Switzerland
                                                                                                 Belgium
                                                                                               Singapore
                                                                                               Indonesia
                                                                                               Colombia
                                                                                                 Vietnam
                                                                                                  ASEAN
                                                                                                   EU-27
                                                                                                                                                                10-51
Top U.S.Trade Partners (Imports)                                                                                                                                 $ millions
                                                                                                                                -   50,000   100,000   150,000      200,000   250,000   300,000     350,000

                                                                                                                     China



                   - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
                                                                                                                 Canada
                                                                                                                  Mexico
                                                                                                                    Japan
                                                                                                               Germany
                                                                                                        United Kingdom
                                                                                                            Saudi Arabia
                                                                                                              Venezuela
                                                                                                                    Korea
                                                                                                                  France
                                                                                                                  Nigeria
                                                                                                                 Taiwan
                                                                                                                       I taly
   Country(Rank)




                                                                                                                  I reland
                                                                                                                Malaysia
                                                                                                                      Brazil                                                                      2006 Exports
                                                                                                                   Russia                                                                         2007 Exports
                                                                                                                      I ndia
                                                                                                                                                                                                  2008 Exports
                                                                                                                Thailand
                                                                                                                     I srael                                                                      2006 I mports
                                                                                                                       I raq                                                                      2007 I mports
                                                                                                            Netherlands
                                                                                                                                                                                                  2008 I mports
                                                                                                                   Algeria
                                                                                                                  Angola
                                                                                                             Switzerland
                                                                                                                 Belgium
                                                                                                              Singapore
                                                                                                              I ndonesia
                                                                                                               Colombia
                                                                                                                Vietnam
                                                                                                                  ASEAN
                                                                                                                    EU-27
                   -




                                                                                                                                                                                                                  10-52
Top U.S.Trade Partners (I mports)                                                                                              % Change
-30.0%                                                                                             -10.0%             10.0%   30.0%        50.0%   70.0%            90.0%

                                                                                                           China

         - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
                                                                                                        Canada
                                                                                                        Mexico
                                                                                                          Japan                                            2006-07 Export % Change
                                                                                                     Germany                                               2007-08 Export % Change
                                                                                              United Kingdom
                                                                                                 Saudi Arabia                                              2006-07 I mport % Change
                                                                                                    Venezuela
                                                                                                                                                           2007-08 I mport % Change
                                                                                                           Korea
                                                                                                         France
                                                                                                        Nigeria
                                                                                                        Taiwan
                                                                                                             I taly
                                                                                                        I reland
                                                                                                      Malaysia
                                                                                                           Brazil
                                                                                                         Russia
                                                                                                            India
                                                                                                      Thailand
                                                                                                           I srael
                                                                                                              I raq
                                                                                                  Netherlands
                                                                                                        Algeria
                                                                                                        Angola
                                                                                                  Switzerland
                                                                                                       Belgium
                                                                                                    Singapore
                                                                                                    I ndonesia
                                                                                                    Colombia
                                                                                                       Vietnam
                                                                                                        ASEAN
                                                                                                          EU-27                                                                  10-53
         -
Table 10.2
Exchange Rate Indexes




                        10-54
140                                                         USD
120                                                         EUR
100                                                         GBP
                                                            JPY
 80
                                                            CAD
 60                                                         AUD
 40                                                         CHF
 20                                                         RUB
                                                            CNY
  0
                                                            ZAR
      1 USD   Inverse (1   1 EUR   Inverse (1   1 GBP
                USD)                 EUR)                   MXN




                                                        10-55
140

120

100                                                 1 USD
                                                    Inverse (1 USD)
 80
                                                    1 EUR
 60                                                 Inverse (1 EUR)
 40                                                 1 GBP

 20

  0
      USD EUR GBP JPY CAD AUD CHF RUB CNY ZAR MXN




                                                                      10-56
140



120



100
                                                                  1 USD
                                                                  Inverse (1 USD)
                                                                  1 EUR
80                                                                Inverse (1 EUR)
                                                                  1 GBP

60



40



20



 0
      USD   EUR   GBP   JPY   CAD   AUD   CHF   RUB   CNY   ZAR   MXN


                                                                             10-57
Table 10.5
Average Tariff Rates for the G-20
Countries and Selected Threshold
            Countries




                                    10-58
Average Tariff Rate (% )
                                             0.0%   5.0%             10.0%            15.0%   20.0%   25.0%

                                    Morocco
                                     Vietnam
                                     Pakistan
                                         I ndia
                                       Malawi
                                      Mexico
                                         Brazil
                          Republic of Korea
                                  Argentina
                         Russian Federation
                                      Turkey
Country/ Territory




                                         China
                                      Norway
                               South Africa
                                  I ndonesia
                                          Chile
                                      Canada
                     European Communities
                                        Japan
                               Saudi Arabia
                      United Arab Emirates
                                    Australia
                              United States
                                  Singapore


                                                                                                      10-59

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GLOBAL SOURCING

  • 1. Purchasing and Supply Chain Management by W.C. Benton Chapter Ten Global Sourcing
  • 2. Learning Objectives 1. To learn what factors/forces increase foreign trade 2. To learn the basics of global sourcing. 3. To learn how total costs are determined. 4. To understand the hidden costs of global sourcing. 10-2
  • 3. Learning Objectives 5. To understand the quantitative and qualitative aspects of global sourcing. 6. To learn how to critically analyze various global sourcing alternatives. 7. To learn how to effectively use foreign trade zones. 8. To learn how to negotiate in different countries. 10-3
  • 4. Global Outsourcing • As an example, outsourcing is currently perceived as key to automotive suppliers’ survival, and is being driven by consumers in the price-pressured global market. • Even as different cohorts take different positions on the overall merit of global outsourcing, the reports and discussions nevertheless have one theme in common. 10-4
  • 5. Global Outsourcing • The focus has been on a single aspect of outsourcing: the migration of jobs, and, in particular, the outsourcing of white-collar jobs. • A few countries, notably India and China, are often targeted as the ones that are displacing American workers by offering cheap labor. • The intense attention on the outflow of work to overseas locations has generated fear about which jobs or professions will be outsourced next 10-5
  • 6. Costs of Global Sourcing • The costs of global sourcing include some of the same costs found in domestic sourcing; there are also costs that are different. • These costs are grouped into the following categories: administrative, foreign, and common. • Exclusively foreign costs are those that would not be incurred if a domestic source were found. • Examples of these costs are duty charges, customs fees, import fees, and currency exchange costs. 10-6
  • 7. Costs of Global Sourcing • Ocean and air freight could be mentioned, but these are part of the transportation costs of a good that would be incurred from any source. • Many of these exclusively foreign costs are established by governments and are very difficult to avoid. • Finally, there are those costs that are common to both global and domestic sourcing. 10-7
  • 8. Common Costs • Direct labor and materials costs, lead-time costs, transportation costs, and inventory costs are a part of both domestic and offshore sourcing. • Transportation costs, inventory costs, and lead-time costs tend to be higher when sourcing globally. • On the other hand, labor and materials costs are often lower for firms in developing countries. 10-8
  • 9. Currency Exchange Rates • One of the most important variables to consider is the exchange rate of currencies. • Since predicting the fluctuation in currency markets is extremely difficult, foreign purchases may actually cost more or less than expected depending on the length of the contract. 10-9
  • 10. Exchange Rates • Depending on the performance and strength of the dollar, goods can cost American firms different amounts from what’s expected. • When the dollar is weak, the final cost of goods tends to be relatively more than originally agreed upon. • When the dollar has a strong performance over the life of a contract, a firm can realize savings through the exchange rates. 10-10
  • 11. Organizational and Behavioral Issues • Firms can run into problems when global sourcing is introduced into their organizations. • The resistance of the firm’s buyers to learn to evaluate global sources is the reason for most of the problems. An attitude of “if it can’ be bought here in the U.S.A., it can’t be bought anywhere” can be seen with some purchasing departments. 10-11
  • 12. Organizational and Behavioral Issues • Many buyers simply do not want to learn about the other countries with whom they will be dealing. • There are many ethical considerations that you must learn in order to be successful. Many companies hire brokers to do their sourcing. • Lead times and delivery times can create problems also. Longer times can increase inventory needs and drive up carrying costs. • The extended lead time also might push back the date at which a firm is able to introduce new products to the market. 10-12
  • 13. Global Sourcing Issues • A third problem companies face in global sourcing is communication. Many times there are delays and confusion in translations. • Sending documents via couriers or the postal service is often time consuming and creates problems of obsolescence, more confusion, and late or even lost deliveries. • There has been an increase in the use of the Internet to eliminate the time delay and confusion. 10-13
  • 14. Global Sourcing Issues • Global sourcing is the trend of the future. • Supply management is becoming very important to the survival of both American and offshore firms. • In certain industries, using foreign suppliers can reduce total costs. • Firms in the apparel and electronics industries that do not use global sourcing could find themselves out of business when competing with firms that source globally. • Global sourcing is by no way expanded to completely replace domestic sources; however, it is a way to meet a competitor’s challenge and achieve better value for goods all over the world. 10-14
  • 15. Global Sourcing as a Strategic Sourcing Option • Global sourcing is extremely complicated from a quantitative and qualitative viewpoint. The total cost of sourcing is perhaps the most important variable. • Of course, the costs vary from firm to firm since the appropriate qualitative components of offshore sourcing must be considered. 10-15
  • 16. Strategic Sourcing • For instance, the associated qualitative risk profiles of (1) the impact of national interest, (2) the ethical consequences of “sweat shop” labor, and (3) hazardous working conditions in some foreign countries must be evaluated. • The quantitative costs are (1) exchange rate uncertainties, (2) direct costs of importation (transportation costs, transaction costs), and (3) indirect importation costs (utilization of fixed assets, pipeline inventories, managerial time, engineering support). • Moreover, the general uncertainty associated with the business cycle makes offshore sourcing a risky proposition. 10-16
  • 17. 10-17
  • 18. 10-18
  • 19. Risk VS. Reward • The advantages of sourcing offshore must be weighed against the associated risk. • This may seem easy enough to accomplish, but there are some not-so-obvious costs that must be considered. • The decision process is complicated by additional uncertainty associated with offshore sourcing. • The buying professional who is considering offshore sourcing must be prepared to fully analyze both the qualitative and quantitative factors.. 10-19
  • 20. Global Risk Issues Some of these issues are distance, communication, time value of money, quality issues, pipeline problems, staffing issues, and competition. 1. Distance. The distance between the buying and selling firm is significant in terms of time zones and physical location. Internet capabilities usually provide a partial solution. However, face-to-face contact is preferred for some sensitive issues. IBM requires the buyer to visit each supplier on a routine basis. Trips offshore are more expensive and time consuming. 2. Communication. Communication can be described as the glue that holds together a sourcing relationship. Without effective communication, global transactions between buying and selling firms would be futile. In addition to being absolutely necessary for the completion of the transaction, communication may also reduce or eliminate uncertainty within the relationship. 10-20
  • 21. Global Risk Issues 3. Time value of money. Since most offshore deals require the use of a “letter of credit,” the buying firm loses the use of funds when the letter is established. Suppose the shipments arrive two weeks after the letter of credit is established. For a $1.5 million purchase, the buying firm bears a $60,000 (.02 × 1.5 million × 2 weeks) opportunity cost expense. 4. Quality issues. The buying firm must spend the necessary time to correctly specify and articulate quality expectations. Then evaluation makes sure that the sample is from a legitimate production run. Prototypes/lab samples should not be analyzed. Remember, the buying firm is interested in the actual production on the entire batch. In some cases, the buying firm should inspect statistical process control charts to assess projected defect rates and the inspection methods. The buyer should renegotiate the agreement ultimately if the process is out of control. These quality issues can easily increase costs of offshore sourcing. 10-21
  • 22. Global Risk Issues 5. Pipeline inventory. Pipeline inventory issues will always occur when a third party (the shipper) is involved. The problems become pronounced when offshore sourcing is used. Consequently, pipeline inventory problems can sometimes be next to impossible to resolve. It is almost impossible to put specific costs on problems associated with pipeline inventory. The pipeline inventory costs are truly a hidden cost that must be considered when evaluating offshore quotes. 6. Staffing. If a buying firm is to be effective with an offshore sourcing strategy, it must either hire experts or develop specialists that are assigned to offshore suppliers. Ideally, these individuals must have experience in purchasing management, quality control, and basic accounting. This cost also must be considered in the evaluation process. 7. The impact of increased competition. The above direct and indirect costs tend to add unexpected costs to purchased items. However, the significant benefits associated with offshore sourcing enable the buying firm to gain leverage over domestic suppliers. Domestic firms are well aware that some firms are considering offshore firms in their long-term strategies. 10-22
  • 23. Protectionism • However, in a survey of U.S. port operators and carriers, 77 percent said they favored a reduction in U.S. protectionist legislation. • Figure 10.1 shows a distinct trend of decreasing tariff rates for goods coming into this country. 10-23
  • 24. There are many industries and products that are currently protected by such legislation. Although the legal aspects of international sourcing are beyond the scope of this chapter, two examples are given below: 1. The EU (European Union) has been limited to a market share of 7 percent of U.S. steel consumption until just recently when 10 years of protectionist legislation expired. • The U.S. government also has set certain limits on machine tool imports to protect that industry. In the past 12 months, we have seen increased public outcry for further protectionism legislation from within the United States. 2 According to the 1991 Trade Policy Review of the European Communities, export controls and restrictions may be imposed for a range of specific purposes including national security; protection of life, health, and the environment; and the preservation of national treasures. • The community also readily regulates the importation and exportation of dangerous chemicals. The governing regulation is CR Number 1734/88. Authorizations for the import and export of chemicals are still administered by the individual member states. 10-24
  • 25. Importance of Negotiations • When negotiating a purchase agreement, there are certain general attributes in dealing with various offshore suppliers. • An attempt will be made to explain the nuances of negotiating with the people of various Western European countries and China. 10-25
  • 26. United Kingdom Negotiations • Typical trading partners • We can’t assume that the include the United States, English and American businesses operate in the Germany, and other same manner. countries in the European Union (EU). Exports include machinery, transportation • English executives may appear polite and friendly, equipment, petroleum, and but they can be tough and other manufactured goods. ruthless when appropriate. 10-26
  • 27. The Federal Republic Negotiations of Germany • Most of the executives you encounter will have attended a university, and 50 percent hold doctorates. The title “Dr.” commands instant respect. Germans tend to be specialists in one industry with multiple company experiences. • Due to technical expertise, German negotiators are extremely cautious. The opponent should be well prepared on technical details. 10-27
  • 28. France Negotiations • When doing business in France, you will often go through an intermediary contact whose credentials are impeccable. Your choice of intermediary is important. • The best contacts are French people who have ties with the person you want to contact— through family status, money, or schooling. • Schooling is the most important aspect because the elite of French management are linked by having attended prestigious schools. 10-28
  • 29. China Negotiations • China is now a major player in the • The major problems when doing world economy and accounts for business in China are the more than 6 percent of world language barrier, business trade. This is remarkable for a practices, and a fluid and diverse developing economy. There has legal system. been strong import growth, both for processing trade and for • A well-specified procurement domestic consumption. strategy is a basic requirement when buying from China. 10-29
  • 30. U.S. Export Administration Regulations Any business or individual wanting to import goods into the United States will have to work with the Export Administration (EA) of the U.S. Department of Commerce. For complete details, consult the U.S. Export Administration Regulations (EAR). Several steps that you will need to be aware of the following: 1. Determine whether the item (s) in question is subject to the exclusive jurisdiction of another Federal agency. 2. Determine if the technology or software is publicly available. 3. For an item in a foreign country, the origin of the item must be determined. 4. For items made in a foreign country, determine whether it is a controlled item in the US. 5. Determine whether the foreign made item is subject to general prohibition. 10-30
  • 31. Foreign Trade Zones • The FTC Act of 1934 created trade zones to encourage exports from foreign countries. • The act allowed for the storage of goods within the U.S. boundaries without payment until the goods passed to the buying company • The foreign trade zones (FTZs) are operated by the U.S. customs service. When goods enter an FTZ, the goods are classified, inspected, and placed in storage. 10-31
  • 32. The European Union (EU): Overview and What It Means To Purchasing • The creation of a unified European Union will result in both advantages and problems for the purchasing professional. • The proposed changes must be considered for future transactions with any of the 14 nations that could be adopting the rules proposed by the EU White Paper to the Council of Ministers. • Today the EU consists of 25 member countries. Since the Single European Act (SEA) in 1987, 279 proposals have been brought forth to eliminate most trade barriers; approximately 90 percent of the 279 proposals are now law. 10-32
  • 33. The EU • The formulation of the European Union will lead to the elimination of customs formalities between countries. There also will be tariff reductions in 4,000 categories of manufactured goods as well as other schedules for reducing trade barriers. • In the past, a great deal of cost has been added to products and components sourced in Europe to cover these multiple custom costs and tariff fees. The lowering of these costs will once again result in lower prices offered to purchasers. • The formation of one European Economic Community has resulted in a single standard for buying goods. This single market also will result in a single value-added tax (VAT), not a different one for each country in which the part is produced. • Currently, these VAT taxes fluctuate from a low level of 12 percent to some as high as 25 percent. 10-33
  • 34. Countertrade • Countertrade is the exchange of goods for goods in full or partial payment of a sales transaction. Progressive companies must participate in countertrade or risk of losing market share. • Counter trade appears to be flourishing in the current climate, largely because of the recent changes that have occurred in the international arms market since the end of the Cold War. • These changes have affected both the volume of the trade and also the means through which it is financed. There are number of countertrade arrangements. Some of the more popular forms of counter trade are given 10-34
  • 35. Some of the more popular forms of counter trade are: 1. Offsets are commercial 2. Indirect offsets occur where products compensation practices required as or services transferred in an offset a condition of purchase of goods arrangement are unrelated to the and services. specific products referred to in the – Offsets would include specific export agreement. forms such as co-production, – In many developing countries licensed production, sub- where the industrial base and contractor production, and infrastructure are poorly overseas investment or developed, offsets are more technology transfer. likely to be of an indirect nature. – Offsets can be direct or indirect. – As an example, selling military Examples of direct offsets aircraft to a developing country include the manufacture of and making arrangements to German designed naval patrol provide aerospace education for vessels in South Korean. some of the citizens of the developing country. 10-35
  • 36. 3. Coproduction: 4. Licensed production: Licensed This form of agreement involves production is when the recipient obtains a share of the production the purchaser being given a work for its own order. share in the manufacture of a – The agreement may cover the foreign designed product. assembly of an entire product or – Coproduction is encouraged service. The agreement may be by recipients because of the phased so that the local share of employment and technology production rises over time. transfer implications. An – As an example, the terms of the example would be the 1991 South Korean $5.2 billion coproduction of the British purchase of F-16 fighter aircraft Harrier aircraft by McDonnell from General Dynamics 12 Douglas in the United States. aircraft were to be bought from the US plant, a further 36 are to – Tier I suppliers gain be assembled in South Korea commercial advantages before, in the final phase, South under this form of Korea will produce parts and arrangement when there is a sub-systems for a further 72 high degree of technology aircraft. transfer. 10-36
  • 37. 5. Sub-contractor production: 6. Technology transfer: In this case a prime Technology transfers occur contractor substitutes an as a result of an offset are existing supplier with one research and development located in the buying agreements conducted in country. the buying country. – As an example, Boeing – Technology transfer can placed sub-contracts also be commitments for with several British firms foreign direct in order to sell the E-3 investment made by the AWACS aircraft to the selling firm to establish United Kingdom. or expand a subsidiary – In some cases this led to or joint venture in the the elimination of US buying country. sub-contractors from Boeing's network of suppliers. 10-37
  • 38. 7. Barter: The non monetary 8. Counter-purchase: The seller exchange of goods-for-goods. As exchanges products for an example the so called oil for Compensatory amounts of food program between Iraq and commodities. the EU was designed as a barter – In the context of developing program. Countries this normally involves primary commodities. – However, some of the actual – Daimler-Chrysler, General Motors deals involved illegal cash and Toyota use counter trade as transactions between some the method of payment in United Nation and the Iranian Argentina. officials. – They established programs that sell – Another example is a deal its products in exchange for grain. between the UK and Saudi – The grain is then traded through an Arabia which included the intermediary for dollars and not in the heavily devalued peso. purchase of military aircraft with associated training and – It is not as simple as that, the car support, civil aircraft, companies has to negotiate with the intermediaries and the helicopters, naval ships and purchaser over not only the construction projects is a classic quantity of grain, but also its case of barter. quality, availability and optimum market price on the day of the sale. 10-38
  • 39. Additional Graphics for Chapter 10 10-39
  • 40. Table 10.1a Top U.S. Trade Partners Ranked by 2008 U.S. Total Export Value for Goods 10-40
  • 41. $ millions - 100,000 150,000 200,000 250,000 50,000 1 Canada 2 Mexico 3 China 4 Japan 5 Germany 6 United Kingdom 7 Netherlands 8 Korea Brazil France Belgium Singapore Taiwan Australia Switzerland Hong Kong I ndia United Arab Emirates Country (Rank) I taly I srael Malaysia Venezuela Saudi Arabia Top U.S.Trade Partners (Exports) Spain Chile Colombia Turkey Russia Thailand I reland 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 - ASEAN - EU-27 10-41
  • 42. Top U.S.Trade Partners (Exports) $ millions - 50,000 100,000 150,000 200,000 250,000 Canada - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Mexico 2006 China 2007 Japan Germany 2008 United Kingdom Netherlands Korea Brazil France Belgium Singapore Taiwan Country (Rank) Australia Switzerland Hong Kong India United Arab Emirates I taly I srael Malaysia Venezuela Saudi Arabia Spain Chile Colombia Turkey Russia Thailand I reland ASEAN EU-27 10-42
  • 43. % Change -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Canada Mexico China Japan Germany United Kingdom Netherlands Korea Brazil France Belgium Singapore Taiwan Australia Switzerland Hong Kong I ndia United Arab Emirates I taly Israel Malaysia Venezuela Saudi Arabia Top U.S.Trade Partners (Exports) Spain Chile Colombia Turkey Russia Thailand Ireland ASEAN 1 2 3 4 5 6 7 8 9 10 11 1213 14 15 1617 18 19 2021 22 2324 25 26 2728 29 30 - - EU-27 Change Change 10-43 2007-08 % 2006-07 %
  • 44. Top U.S.Trade Partners (Exports) % Change -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Canada - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Mexico China Japan Germany United Kingdom 2006-07 Netherlands % Change Korea Brazil France 2007-08 Belgium % Change Singapore Taiwan Australia Switzerland Hong Kong India United Arab Emirates Italy Israel Malaysia Venezuela Saudi Arabia Spain Chile Colombia Turkey Russia Thailand Ireland ASEAN EU-27 10-44
  • 45. Top U.S.Trade Partners (Exports) $ millions - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Canada - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Mexico China Japan Germany United Kingdom Netherlands Korea Brazil France Belgium Singapore Taiwan Australia Country (Rank) Switzerland 2006 Exports Hong Kong India 2007 Exports United Arab Emirates 2008 Exports Italy 2006 Imports Israel 2007 Imports Malaysia Venezuela 2008 Imports Saudi Arabia Spain Chile Colombia Turkey Russia Thailand Ireland ASEAN EU-27 10-45 -
  • 46. Top U.S.Trade Partners % Change -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Canada - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Mexico China Japan Germany United Kingdom Netherlands Korea Brazil France Belgium Singapore Taiwan Australia Switzerland Hong Kong India United Arab Emirates Italy Israel Malaysia Venezuela Saudi Arabia Spain Chile Colombia 2006-07 Export % Change Turkey Russia 2007-08 Export % Change Thailand 2006-07 Import % Change I reland 2007-08 Import % Change ASEAN EU-27 10-46
  • 47. Table 10.1b Top U.S. Trade Partners Ranked by 2008 U.S. Total Import Value for Goods 10-47
  • 48. $ millions - 100,000 150,000 200,000 250,000 300,000 350,000 50,000 1 China 2 Canada 3 Mexico 4 Japan 5 Germany 6 United Kingdom 7 Saudi Arabia 8 Venezuela Korea France Nigeria Taiwan Italy Ireland Malaysia Brazil Russia India Country (Rank) Thailand Israel Iraq Netherlands Top U.S.Trade Partners (Imports) Algeria Angola Switzerland Belgium Singapore I ndonesia Colombia Vietnam 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 - ASEAN - EU-27 2008 2007 2006 10-48
  • 49. Top U.S.Trade Partners (I mports) $ millions - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 China - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Canada Mexico Japan Germany United Kingdom Saudi Arabia Venezuela Korea France Nigeria Taiwan Italy Country (Rank) Ireland Malaysia Brazil 2006 Russia I ndia 2007 Thailand 2008 Israel Iraq Netherlands Algeria Angola Switzerland Belgium Singapore I ndonesia Colombia Vietnam ASEAN EU-27 10-49
  • 50. % Change 0.0% -20.0% 100.0% 20.0% 40.0% 60.0% 80.0% 1 China 2 Canada 3 Mexico 4 Japan 5 Germany 6 United Kingdom 7 Saudi Arabia 8 Venezuela Korea France Nigeria Taiwan I taly I reland Malaysia Brazil Russia I ndia Thailand I srael I raq Netherlands Algeria Top U.S.Trade Partners (Imports) Angola Switzerland Belgium Singapore I ndonesia Colombia Vietnam 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 - ASEAN - EU-27 2007-08 % Change 2006-07 % Change 10-50
  • 51. Top U.S.Trade Partners (Imports) % Change -20.0% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% China - - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Canada Mexico Japan Germany United Kingdom Saudi Arabia Venezuela Korea France Nigeria Taiwan Italy 2006-07 % Change Ireland Malaysia 2007-08 % Change Brazil Russia India Thailand Israel Iraq Netherlands Algeria Angola Switzerland Belgium Singapore Indonesia Colombia Vietnam ASEAN EU-27 10-51
  • 52. Top U.S.Trade Partners (Imports) $ millions - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 China - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Canada Mexico Japan Germany United Kingdom Saudi Arabia Venezuela Korea France Nigeria Taiwan I taly Country(Rank) I reland Malaysia Brazil 2006 Exports Russia 2007 Exports I ndia 2008 Exports Thailand I srael 2006 I mports I raq 2007 I mports Netherlands 2008 I mports Algeria Angola Switzerland Belgium Singapore I ndonesia Colombia Vietnam ASEAN EU-27 - 10-52
  • 53. Top U.S.Trade Partners (I mports) % Change -30.0% -10.0% 10.0% 30.0% 50.0% 70.0% 90.0% China - 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Canada Mexico Japan 2006-07 Export % Change Germany 2007-08 Export % Change United Kingdom Saudi Arabia 2006-07 I mport % Change Venezuela 2007-08 I mport % Change Korea France Nigeria Taiwan I taly I reland Malaysia Brazil Russia India Thailand I srael I raq Netherlands Algeria Angola Switzerland Belgium Singapore I ndonesia Colombia Vietnam ASEAN EU-27 10-53 -
  • 54. Table 10.2 Exchange Rate Indexes 10-54
  • 55. 140 USD 120 EUR 100 GBP JPY 80 CAD 60 AUD 40 CHF 20 RUB CNY 0 ZAR 1 USD Inverse (1 1 EUR Inverse (1 1 GBP USD) EUR) MXN 10-55
  • 56. 140 120 100 1 USD Inverse (1 USD) 80 1 EUR 60 Inverse (1 EUR) 40 1 GBP 20 0 USD EUR GBP JPY CAD AUD CHF RUB CNY ZAR MXN 10-56
  • 57. 140 120 100 1 USD Inverse (1 USD) 1 EUR 80 Inverse (1 EUR) 1 GBP 60 40 20 0 USD EUR GBP JPY CAD AUD CHF RUB CNY ZAR MXN 10-57
  • 58. Table 10.5 Average Tariff Rates for the G-20 Countries and Selected Threshold Countries 10-58
  • 59. Average Tariff Rate (% ) 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Morocco Vietnam Pakistan I ndia Malawi Mexico Brazil Republic of Korea Argentina Russian Federation Turkey Country/ Territory China Norway South Africa I ndonesia Chile Canada European Communities Japan Saudi Arabia United Arab Emirates Australia United States Singapore 10-59