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Purchasing and Supply Chain Management
                         by W.C. Benton




   Chapter Four
    Materials Management
Learning Objectives
1. To identify the activities of materials management.

2. To identify the four functions of inventory.

3. To understand the relationship between
   purchasing and materials management.

4. To determine how the materials management
   concept makes a contribution to profitability.

5. To understand why firms are moving toward
   materials management.
                                                         4-2
Materials Management

• The purpose of materials management is to support
  the transformation of raw materials and component
  parts into shipped or finished goods




                                                      4-3
Five Functions of Inventory
• The five functions of inventory are

   1.   Pipeline inventories (raw materials/in process)
   2.   Cycle inventories
   3.   Buffer stock
   4.   Seasonal
   5.   Decoupling

• These five basic functions of inventory are
  fundamental to achieving smooth flow, reasonable
  equipment utilization and materials handling costs,
  and maintenance of good customer service.

                                                          4-4
Suppliers

• The supplier is the source of raw materials and
  component part inventories. Customer service is a
  concept that applies to all suppliers whether they are
  external to the company or internal




                                                           4-5
Production Planning
• When planning to acquire materials, whether raw
  materials, component parts, or finished goods, the
  capacity must be considered for both the buyer and
  seller.

• Each materials acquisition must be translated into a
  capacity requirement by the supplier.

• For example, suppose we have a scenario as shown
  on the next slide
                                                         4-6
(Purchasing)              (Purchasing)   (Demand
                                            management)

Information flows -   - -
Physical flows 




                                                          4-7
Capacity Planning
• Say capacity is the potential to produce 50 assemblies an
  hour. Although the short-term capacity may be higher,
  effective capacity is a range of substantial output under
  normal conditions, that is, a rate.

• A manufacturing plant is designed to produce 1,000 units of
  product a day. Is it possible for the plant to operate at a rate
  of 10, 50, or 120 units a day? There is a lower limit beyond
  which it is not economical to run.

• At some point, management will decide to shut down rather
  than produce indefinitely at a rate that does not generate
  revenues to cover fixed and variable costs.

                                                                     4-8
Capacity Planning
• The upper level of production is limited by the
  process technology and/or the disposition of the
  workforce.
• Can a plant manager exhort workers to produce, in
  the short run, at very high levels of production to
  satisfy a very important customer? Probably yes,
  but not very often.
• Pushing the plant (equipment, people, and suppliers)
  to produce at very high levels of output accelerates
  wear and tear on machines and people. Machine
  maintenance, quality, and morale suffer

                                                     4-9
Capacity and Inventory

• In general, inventory is stored capacity.

• If capacity is insufficient to satisfy peak demand for a
  product with seasonal sales, finished goods inventory
  can be accumulated during periods of low demand.




                                                             4-10
Throughput Time
• The delay between receipt of raw materials and the
  availability of the finished goods produced from them is
  throughput time (TPT). The concept applies also to single
  components of the supply chain; for example, we speak of the
  TPT for the plant or distribution center.

• For the whole system, TPT should be as short as possible.
  Consumers prefer to obtain goods or services in the shortest
  possible time. If TPTs are long, it is more likely that the
  customer’s requirements will change

• The longer an order for material stays in the plant, the larger
  the work-in-process inventory will be, the larger the storage
  area required, and the more likely the material will be
  damaged, lost, or stolen

                                                                    4-11
Order Cycle

• The order cycle is both a link and a set of activities. As a
  link, the order cycle facilitates the flow of information and
  materials




                                                            4-12
Pipeline

The pipeline is the means by which
various resources flow

   1.   Information (orders, billings, inquiries)
   2.   Material
   3.   Money (credit)
   4.   Title


                                                    4-13
Integrated Materials System

• It is not necessary that all resource flows between
  components occur at the same time or in the same
  manner.

• This idea is called channel separation and is useful
  when designing supply-distribution systems. It really
  isn’t accurate to say that components are joined by a
  single link.


                                                          4-14
Integrated Materials System
• The order cycle has some important characteristics. First,
  an order cycle has “length.” The distance between
  supplier and customer determines, in part, how long it
  takes to transmit data and transport materials

• A customer may elect to have an order moved by
  various transportation technologies (modes):
      1. Air
      2. Rail
      3. Truck
      4. Water
      5. Pipeline
                                                               4-15
Speed, Reliability, Inventory,
            and Cost Tradeoff
Customer orders also may be transmitted by
alternative technologies:
   1.   Telephone
   2.   Postal service
   3.   Internet
   4.   Fax
   5.   EDI

The prices of these modes vary; although more rapid
service usually implies a higher price, technologies
such as the Internet have somewhat changed that
paradigm.
                                                       4-16
Speed, Reliability, Inventory,
          and Cost Tradeoff

• The more rapid, the higher the price. The trade-
  off considerations are similar to those for
  transportation.

• The shorter the order cycle, the quicker the
  customer is served and the less inventory the
  customer needs
                                              4-17
Order Cycle—Activities

• The order cycle is not only a link, but a set of activities.
  The principal activities and the locus of responsibility
  are

      _______________________________
    Activity                       Responsibility
  Order preparation                Customer
  Order transmission               Customer
  Order processing                 Supplier
  Order transportation             Supplier
  Order receipt                    Customer


                                                                 4-18
• Each activity is in turn a bundle of tasks.
  For example, the receipt of materials by
  the customer involves

  1.   Physical receipt
  2.   Unloading
  3.   Inspection
  4.   Storage location decision
  5.   Move to storage
  6.   Documentation


                                                4-19
Lead Time
• If we represent the order cycle as a set of activities,
  we can identify an important property of the order
  cycle—lead time.

• Some may argue that lead time begins when the
  order is transmitted.

• We'll go a step earlier include order preparation,
  which begins when the need for material is
  recognized.
                                                            4-20
Customer Satisfaction

• The managers of integrated materials systems have
  two objectives:

• Customer satisfaction

• Minimum total materials costs



                                                      4-21
Material Availability

• Two cases must be distinguished. If a firm makes
  products to order, customer service is measured by the
  degree to which products are completed and shipped
  as promised.




                                                       4-22
Material Availability
• Conceivably, an order may be rescheduled at the
  request of the customer, in which case the revised
  date is used to determine whether the order was
  shipped on time, early, or late

• Many make-to-order (MTO) firms faithfully calculate
  the ratio of on-time to total shipments.

• When customer service is measured this way, we
  speak of a firm’s delivery performance


                                                        4-23
Service Level
• High delivery performance may only indicate
  scheduling inflexibility on the part of the supplier.

• The second case is the firm that produces standard
  products in anticipation of demand for them—a
  make-to-stock (MTS) firm.




                                                          4-24
Service Level
• If all customer orders are processed without delay, the
  level of service is 100 percent. Service level (SL) for an
  MTS firm is the ratio

  SL = (Orders shipped/Orders received) × 100

  Unfilled orders are processed in one of three ways:
      1. Backorder
      2. Substitution
      3. Cancellation

                                                               4-25
On-Time Shipment               On-Time Receipt
• This element of customer          • Customers place orders
  service is a variation on the       based on need dates. The
  notion of availability. On-time     more imminent the
  shipment has to do with the         calendar date, the more
  delivery promises made, and         urgently material is
  the ratio of orders shipped as      needed.
  promised to total orders.         • To say an item is needed
• If an order is shipped on time,     on the 10th of the month
  it is presumed that the             means that, if the item is
  customer is well served.            not actually in hand on
  Realistically, customers are        that date, dire
  more concerned about when           consequences ensue.
  the materials are received.       • Sometimes the need date
                                      is called the “drop dead
                                      date.”

                                                           4-26
Complete Shipment        Quality of Receipt
• Orders commonly call for     • The quality of material can
  numerous items,                deteriorate between the
  sometimes in matched           time it leaves the
  sets.                          production floor and the
• A manufacturer of office       time it arrives at the
  furniture receives orders      customer’s storeroom.
  for matched desks, chairs,
  tables, and file cabinets.     Packaging, loading,
• An order probably              transport, and unloading
  contains the requirements      can all take a toll.
  to furnish one particular    • Although damages can be
  office. The customer           claimed, materials
  expects to receive all         received in poor condition
  items at the same time.        are unsuitable for
                                 processing.

                                                      4-27
Flexibility                    Responsiveness to
                                             Inquiry
•   Flexibility is the extent to          •   Customers want assurances
    which a supplier can                      that their orders are on
    accommodate a customer’s                  schedule, especially as the
    requests. Perhaps the request             shipping date nears.
    is for special processing,
    packaging, or shipment.               •   This element of customer
                                              service is the timeliness and
•   The name of the game,                     accuracy of the information
    whatever the firm’s                       a supplier provides a
    classification, is customer               customer.
    satisfaction.
                                          •   Suppliers who can’t locate
•   Note that the costs of these              an order on the shop floor,
    extras are borne by the                   or in the warehouse, or
    customer. The question is not             who answer all inquires
    who pays, but the willingness             with, “It just went out on
    and ability of suppliers to cost-         the truck,” inspire little
    effectively perform                       confidence.
    nonstandard tasks for the
    customer.
                                                                   4-28
Customer Satisfaction—
                The Balance
•   To summarize, customers want
      1.   Short lead time
      2.   Good quality
      3.   High value
      4.   Customized products
      5.   Post-sale service

•   The cost of satisfying a customer’s delivery time
    needs may not be entirely known, but we can
    argue that none of these elements of customer
    satisfaction are realized without cost.
                                                        4-29
Customer Satisfaction—
             The Balance
• If poor quality is produced, goes undetected, and is shipped,
  the costs to both supplier and customer are substantial.

• There are direct and measurable costs associated with poor
  quality.

• Yet the more important and difficult-to-measure costs are
  those associated with the damage to a supplier’s reputation,
  the loss of a customer’s capacity, and the dissatisfaction if
  the customer in the field vows never again to buy the
  product.
                                                          4-30
Customer Satisfaction
• We could describe the costs of providing the other
  elements of customer dissatisfaction similarly. The
  balance that management seeks is between

   1. Cost of customer satisfaction—A
   2. Cost of dissatisfied customer—B




                                                        4-31
Quality
• We hear so much about quality that it may come as a surprise
  that even experts don’t agree about how to achieve it. Fortune
  recently asked the gurus of industrial quality to define it and to
  assign responsibility for quality.

• To some, quality is a technical matter. It has to do with
  engineering—both the process technology and product design.

• To others, quality is a statistical measure that utilizes sampling to
  achieve process control and make certain that inferior quality
  material isn’t shipped from the plant.

• There is a third view—that quality depends upon motivation. This
  means making a slogan a rallying cry—“Zero Defects” or “Quality
  is Free.”
                                                                       4-32
Quality
• Quality is neither good nor bad until consumers cast
  their ballots in the marketplace.

• Even though the technology of quality is steeped in
  statistics and manufacturing engineering, materials
  managers first need to consider quality as part of the
  expectations of customers, whether intermediate or
  final.


                                                           4-33
Quality
• Quality is a strategic decision. What should the
  quality of a product or material be?

• How do we compete with off-shore manufacturers
  who enjoy reputations for leadership in quality?

• What’s the quality level of domestic producers in our
  industry?

• Top management must decide the quality level of
  materials—high, low, or in between.
                                                          4-34
Quality

• Quality, in large part, is what people perceive it to
  be.

• Once formed, perceptions about the quality of a
  supplier’s materials are slow to change.




                                                          4-35
Quality
To qualitatively evaluate consumer products and
  services, Consumers Union first identifies the
  relevant characteristics of a product. It then tests
  comparable products of various manufacturers and
  classifies products as
• Best buy
• Acceptable
• Not acceptable
• “Best buy” implies a product with high value. Value,
  in turn, is the ratio of quality and price.
• Value = Quality/Price
                                                         4-36
Lawn Mower Quality Example

• In a recent issue of Consumer Reports, low-price
  lawn mowers were evaluated.
• The quality-defining product characteristics were
   1. Evenness of cut
   2. Dispersal of clippings
   3. Freedom from clumping
   4. Handling


                                                      4-37
The Owners View
• The quality-defining characteristics of products are
  those that are important to the end user of the
  product.
• Owners of lawn mowers are not primarily concerned
  with detailed mechanical or electrical specifications.
  They want a product that leaves a good-looking lawn
  and provides relatively trouble-free operation.
• Owners look first at the way a product serves the
  purpose for which it was acquired. The perceptions of
  quality held by the consumer and the producer are
  both important.

                                                           4-38
Specifications
• Design means setting the specifications for a material
  or product.

• Specifications result in the functional and aesthetic
  characteristics of the product.

• The job of the materials manager is to ensure that
  products are made in the least-costly way so that the
  item qualifies as a best buy.


                                                           4-39
The Quality Level
• The process technology and experience of a supplier limits the
  range of quality possible. We wouldn’t expect a general
  machine shop to produce high-quality integrated circuit chips.
• The design of a product must “be producible” given the process
  capability of the supplier. Within that range, top management
  sets the quality level—the degree to which the product
  functionally satisfies customers.




                                                          4-40
Conformance to Specifications
• This is the degree to which material conforms to
  specifications.

• If conformance is high, the company can claim that
  product quality is high. Lawn mower specifications are
  complex. Hundreds of parts are produced and
  assembled.

• Each part has numerous dimensions and properties.
  Surfaces of mating parts are finished to extremely small
  tolerances to ensure proper assembly.

• Overall product specifications are fixed—engine size,
  weight, blade length, and so forth.
                                                           4-41
Objective Quality

• Is it possible that objectively a product is high quality
  but subjectively low quality?

• Too often the answer is yes. High-quality products
  must both

   1. Conform closely to specifications.
   2. Satisfy consumer expectations.

                                                              4-42
Can Quality Be Too High?
• Can a product’s quality be too high? Again, the answer is
  yes, but in this case we mean that objective quality can be
  too high.

• Tolerances are closer than need be, finishes are smoother
  than necessary—“the bottoms of the drawers are painted.”

• Customers have little difficulty accepting the product, but
  it’s much better than it needs to be, and very few customers
  would be willing to buy so high a quality item. It does in fact
  cost more to produce a Rolex watch than to produce a
  Timex.
                                                                    4-43
Rolex Vs. Timex

• If accuracy, durability, and appearance are the
  quality-defining properties of wristwatches,
  the Rolex should meet the customer
  expectations better.




                                                    4-44
• We should now be able to understand that conformance
  isn’t a sufficient test of quality. The design of the product
  must be satisfactory. We also can understand why two
  customers appraising the quality of the same item can have
  very different opinions about its quality. In Figure 4.3 below
  only one of four outcomes results in a high-quality product.




                                                                   4-45
Specifying Materials
• Disagreements between supplier and customer
  about quality often stem from misunderstandings
  about material specifications.

• Suppliers frequently interpret specifications in ways
  customers never intended. Qualified suppliers, given
  identical specifications, may come to quite different
  conclusions about what a customer wants.

• If one definition of quality is conformance to specs,
  the specifications must be unambiguous. The
  manner of specifying materials depends on the kinds
  of material ordered.
                                                          4-46
Raw Materials
• These are semi-processed materials intended for
  further processing—raw stock, crude oil, bituminous
  coal, paperboard, paper, lumber, copper, wheat,
  cotton, for example.

• The materials listed are called commodities. Their
  specifications result from agreements on standards,
  as, for example, the U.S. Department of Agriculture’s
  specifications for meat and grains.

• By definition, commodities are homogeneous.
                                                          4-47
Specification Examples
• Even though specifications are known, judgment is still a
  factor.

• For example, the beef buyer for a fast-food restaurant
  chain may specify “USDA prime beef.” The grade, priori,
  implies age, appearance, weight, and so on

• Recall the umpire calling balls and strikes. The strike
  zone is defined for each player. It can be measured. But
  once play begins, umpires rely on judgment to decide
  the location of a ball traveling 90 miles an hour as it
  passes in front of a batter.
                                                         4-48
Specification Examples
• Materials such as steel are specified by process (e.g.,
  “hot rolled”), physical properties (hardness,
  strength), and dimension.

• Note that while specs are unambiguous, the quality
  of the material produced may fail to conform to the
  specifications.

• It’s the same problem we discussed earlier—poor
  execution of a good design.



                                                            4-49
Purchased Parts

• Purchased parts include semi finished items that will be
  further processed and finished materials that will
  become components of finished end items.

• The usual way of specifying purchased parts in a made-
  to-order environment is with a graphic description, that
  is, engineering drawings.


                                                         4-50
Purchased Parts
• Many parts can be purchased off the shelf. They are like
  commodities in the sense that they are standardized. In
  effect, they are made to stock according to specifications
  established by an industry, professional association, or
  independent testing organization.

• Many small mechanical parts, for example, fasteners, are
  manufactured to standards established by the Society of
  Automotive Engineers, SAE. The specifications for parts such
  as fixtures and wire are concerned with the satisfaction of
  safety standards.

• The buyer is assured that the part is safe to use in a particular
  application and that its correct installation complies with
  standards, for example, building construction.

                                                                      4-51
Maintenance, Repair, and
            Operating (MRO) Supplies
• MRO materials are quite diverse; they are
  specified in various ways. The keys are quality
  and uniqueness.




                                                    4-52
Maintenance
• These are items that we expect to periodically replace
  in a piece of equipment. Over time, machine parts are
  subject to wear and are replaced.

• The original equipment manufacturer expects to re
  supply these parts during the life of the equipment.

• Maintenance also means the application or renewal of
  materials such as lubricants and coolants. Periodic
  maintenance (labor and materials) ensures longevity
  and satisfactory machine operation

                                                           4-53
Repair
• The distinction between maintenance and repair materials is
  not always clear. In theory, if good maintenance is practiced,
  events requiring repair will occur infrequently.

• Repair suggests the unexpected, which means the need to
  patch up or replace equipment components that we don’t
  expect to fail. Usually the parts are not carried as inventory by
  the equipment manufacturer.

• The more common event is repair of equipment failure in
  which the services of skilled craftsman are more important
  than specific materials.

                                                                      4-54
Operating Supplies
• These supplies, also called “indirect materials,” become part of
  the end item and are essential for its production, but their unit
  value or size is too small to plan or control usage unit by unit.

• A good example is rivets used in airframe construction. Rivets are
  “counted” by weighing them. Bins of rivets are located
  throughout the plant and available to anyone on a “help
  yourself” basis.

• Generally speaking, operating supplies are standard items and
  are specified by manufacturer or industry codes. Nonstandard
  items should be questioned by the purchasing manager.

                                                                      4-55
Tooling
• There are two kinds of tooling with respect to their specifications.

• The first kind is standard tooling. Various holding devices,
  partitioners, material cutting, and forming tools are standard with
  respect to their size and capacity. As with standard materials,
  tools are specified by the manufacturer’s part or model number,
  or by an industry code.

• The second, nonstandard kinds of tooling require elaborate
  specification. Tooling in this class is one of a kind and highly
  engineered. It is a make-to-order item. Detailed drawings of the
  tooling are necessary.

                                                                4-56
Tooling

• Whether the tooling is designed to position or hold
  material during processing, or to modify or extend
  the operation of processing equipment, the tooling
  must be built to specifications; otherwise, the quality
  of the material produced is unacceptable.




                                                            4-57

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MATERIAL MANAGEMENT

  • 1. Purchasing and Supply Chain Management by W.C. Benton Chapter Four Materials Management
  • 2. Learning Objectives 1. To identify the activities of materials management. 2. To identify the four functions of inventory. 3. To understand the relationship between purchasing and materials management. 4. To determine how the materials management concept makes a contribution to profitability. 5. To understand why firms are moving toward materials management. 4-2
  • 3. Materials Management • The purpose of materials management is to support the transformation of raw materials and component parts into shipped or finished goods 4-3
  • 4. Five Functions of Inventory • The five functions of inventory are 1. Pipeline inventories (raw materials/in process) 2. Cycle inventories 3. Buffer stock 4. Seasonal 5. Decoupling • These five basic functions of inventory are fundamental to achieving smooth flow, reasonable equipment utilization and materials handling costs, and maintenance of good customer service. 4-4
  • 5. Suppliers • The supplier is the source of raw materials and component part inventories. Customer service is a concept that applies to all suppliers whether they are external to the company or internal 4-5
  • 6. Production Planning • When planning to acquire materials, whether raw materials, component parts, or finished goods, the capacity must be considered for both the buyer and seller. • Each materials acquisition must be translated into a capacity requirement by the supplier. • For example, suppose we have a scenario as shown on the next slide 4-6
  • 7. (Purchasing) (Purchasing) (Demand management) Information flows - - - Physical flows  4-7
  • 8. Capacity Planning • Say capacity is the potential to produce 50 assemblies an hour. Although the short-term capacity may be higher, effective capacity is a range of substantial output under normal conditions, that is, a rate. • A manufacturing plant is designed to produce 1,000 units of product a day. Is it possible for the plant to operate at a rate of 10, 50, or 120 units a day? There is a lower limit beyond which it is not economical to run. • At some point, management will decide to shut down rather than produce indefinitely at a rate that does not generate revenues to cover fixed and variable costs. 4-8
  • 9. Capacity Planning • The upper level of production is limited by the process technology and/or the disposition of the workforce. • Can a plant manager exhort workers to produce, in the short run, at very high levels of production to satisfy a very important customer? Probably yes, but not very often. • Pushing the plant (equipment, people, and suppliers) to produce at very high levels of output accelerates wear and tear on machines and people. Machine maintenance, quality, and morale suffer 4-9
  • 10. Capacity and Inventory • In general, inventory is stored capacity. • If capacity is insufficient to satisfy peak demand for a product with seasonal sales, finished goods inventory can be accumulated during periods of low demand. 4-10
  • 11. Throughput Time • The delay between receipt of raw materials and the availability of the finished goods produced from them is throughput time (TPT). The concept applies also to single components of the supply chain; for example, we speak of the TPT for the plant or distribution center. • For the whole system, TPT should be as short as possible. Consumers prefer to obtain goods or services in the shortest possible time. If TPTs are long, it is more likely that the customer’s requirements will change • The longer an order for material stays in the plant, the larger the work-in-process inventory will be, the larger the storage area required, and the more likely the material will be damaged, lost, or stolen 4-11
  • 12. Order Cycle • The order cycle is both a link and a set of activities. As a link, the order cycle facilitates the flow of information and materials 4-12
  • 13. Pipeline The pipeline is the means by which various resources flow 1. Information (orders, billings, inquiries) 2. Material 3. Money (credit) 4. Title 4-13
  • 14. Integrated Materials System • It is not necessary that all resource flows between components occur at the same time or in the same manner. • This idea is called channel separation and is useful when designing supply-distribution systems. It really isn’t accurate to say that components are joined by a single link. 4-14
  • 15. Integrated Materials System • The order cycle has some important characteristics. First, an order cycle has “length.” The distance between supplier and customer determines, in part, how long it takes to transmit data and transport materials • A customer may elect to have an order moved by various transportation technologies (modes): 1. Air 2. Rail 3. Truck 4. Water 5. Pipeline 4-15
  • 16. Speed, Reliability, Inventory, and Cost Tradeoff Customer orders also may be transmitted by alternative technologies: 1. Telephone 2. Postal service 3. Internet 4. Fax 5. EDI The prices of these modes vary; although more rapid service usually implies a higher price, technologies such as the Internet have somewhat changed that paradigm. 4-16
  • 17. Speed, Reliability, Inventory, and Cost Tradeoff • The more rapid, the higher the price. The trade- off considerations are similar to those for transportation. • The shorter the order cycle, the quicker the customer is served and the less inventory the customer needs 4-17
  • 18. Order Cycle—Activities • The order cycle is not only a link, but a set of activities. The principal activities and the locus of responsibility are _______________________________ Activity Responsibility Order preparation Customer Order transmission Customer Order processing Supplier Order transportation Supplier Order receipt Customer 4-18
  • 19. • Each activity is in turn a bundle of tasks. For example, the receipt of materials by the customer involves 1. Physical receipt 2. Unloading 3. Inspection 4. Storage location decision 5. Move to storage 6. Documentation 4-19
  • 20. Lead Time • If we represent the order cycle as a set of activities, we can identify an important property of the order cycle—lead time. • Some may argue that lead time begins when the order is transmitted. • We'll go a step earlier include order preparation, which begins when the need for material is recognized. 4-20
  • 21. Customer Satisfaction • The managers of integrated materials systems have two objectives: • Customer satisfaction • Minimum total materials costs 4-21
  • 22. Material Availability • Two cases must be distinguished. If a firm makes products to order, customer service is measured by the degree to which products are completed and shipped as promised. 4-22
  • 23. Material Availability • Conceivably, an order may be rescheduled at the request of the customer, in which case the revised date is used to determine whether the order was shipped on time, early, or late • Many make-to-order (MTO) firms faithfully calculate the ratio of on-time to total shipments. • When customer service is measured this way, we speak of a firm’s delivery performance 4-23
  • 24. Service Level • High delivery performance may only indicate scheduling inflexibility on the part of the supplier. • The second case is the firm that produces standard products in anticipation of demand for them—a make-to-stock (MTS) firm. 4-24
  • 25. Service Level • If all customer orders are processed without delay, the level of service is 100 percent. Service level (SL) for an MTS firm is the ratio SL = (Orders shipped/Orders received) × 100 Unfilled orders are processed in one of three ways: 1. Backorder 2. Substitution 3. Cancellation 4-25
  • 26. On-Time Shipment On-Time Receipt • This element of customer • Customers place orders service is a variation on the based on need dates. The notion of availability. On-time more imminent the shipment has to do with the calendar date, the more delivery promises made, and urgently material is the ratio of orders shipped as needed. promised to total orders. • To say an item is needed • If an order is shipped on time, on the 10th of the month it is presumed that the means that, if the item is customer is well served. not actually in hand on Realistically, customers are that date, dire more concerned about when consequences ensue. the materials are received. • Sometimes the need date is called the “drop dead date.” 4-26
  • 27. Complete Shipment Quality of Receipt • Orders commonly call for • The quality of material can numerous items, deteriorate between the sometimes in matched time it leaves the sets. production floor and the • A manufacturer of office time it arrives at the furniture receives orders customer’s storeroom. for matched desks, chairs, tables, and file cabinets. Packaging, loading, • An order probably transport, and unloading contains the requirements can all take a toll. to furnish one particular • Although damages can be office. The customer claimed, materials expects to receive all received in poor condition items at the same time. are unsuitable for processing. 4-27
  • 28. Flexibility Responsiveness to Inquiry • Flexibility is the extent to • Customers want assurances which a supplier can that their orders are on accommodate a customer’s schedule, especially as the requests. Perhaps the request shipping date nears. is for special processing, packaging, or shipment. • This element of customer service is the timeliness and • The name of the game, accuracy of the information whatever the firm’s a supplier provides a classification, is customer customer. satisfaction. • Suppliers who can’t locate • Note that the costs of these an order on the shop floor, extras are borne by the or in the warehouse, or customer. The question is not who answer all inquires who pays, but the willingness with, “It just went out on and ability of suppliers to cost- the truck,” inspire little effectively perform confidence. nonstandard tasks for the customer. 4-28
  • 29. Customer Satisfaction— The Balance • To summarize, customers want 1. Short lead time 2. Good quality 3. High value 4. Customized products 5. Post-sale service • The cost of satisfying a customer’s delivery time needs may not be entirely known, but we can argue that none of these elements of customer satisfaction are realized without cost. 4-29
  • 30. Customer Satisfaction— The Balance • If poor quality is produced, goes undetected, and is shipped, the costs to both supplier and customer are substantial. • There are direct and measurable costs associated with poor quality. • Yet the more important and difficult-to-measure costs are those associated with the damage to a supplier’s reputation, the loss of a customer’s capacity, and the dissatisfaction if the customer in the field vows never again to buy the product. 4-30
  • 31. Customer Satisfaction • We could describe the costs of providing the other elements of customer dissatisfaction similarly. The balance that management seeks is between 1. Cost of customer satisfaction—A 2. Cost of dissatisfied customer—B 4-31
  • 32. Quality • We hear so much about quality that it may come as a surprise that even experts don’t agree about how to achieve it. Fortune recently asked the gurus of industrial quality to define it and to assign responsibility for quality. • To some, quality is a technical matter. It has to do with engineering—both the process technology and product design. • To others, quality is a statistical measure that utilizes sampling to achieve process control and make certain that inferior quality material isn’t shipped from the plant. • There is a third view—that quality depends upon motivation. This means making a slogan a rallying cry—“Zero Defects” or “Quality is Free.” 4-32
  • 33. Quality • Quality is neither good nor bad until consumers cast their ballots in the marketplace. • Even though the technology of quality is steeped in statistics and manufacturing engineering, materials managers first need to consider quality as part of the expectations of customers, whether intermediate or final. 4-33
  • 34. Quality • Quality is a strategic decision. What should the quality of a product or material be? • How do we compete with off-shore manufacturers who enjoy reputations for leadership in quality? • What’s the quality level of domestic producers in our industry? • Top management must decide the quality level of materials—high, low, or in between. 4-34
  • 35. Quality • Quality, in large part, is what people perceive it to be. • Once formed, perceptions about the quality of a supplier’s materials are slow to change. 4-35
  • 36. Quality To qualitatively evaluate consumer products and services, Consumers Union first identifies the relevant characteristics of a product. It then tests comparable products of various manufacturers and classifies products as • Best buy • Acceptable • Not acceptable • “Best buy” implies a product with high value. Value, in turn, is the ratio of quality and price. • Value = Quality/Price 4-36
  • 37. Lawn Mower Quality Example • In a recent issue of Consumer Reports, low-price lawn mowers were evaluated. • The quality-defining product characteristics were 1. Evenness of cut 2. Dispersal of clippings 3. Freedom from clumping 4. Handling 4-37
  • 38. The Owners View • The quality-defining characteristics of products are those that are important to the end user of the product. • Owners of lawn mowers are not primarily concerned with detailed mechanical or electrical specifications. They want a product that leaves a good-looking lawn and provides relatively trouble-free operation. • Owners look first at the way a product serves the purpose for which it was acquired. The perceptions of quality held by the consumer and the producer are both important. 4-38
  • 39. Specifications • Design means setting the specifications for a material or product. • Specifications result in the functional and aesthetic characteristics of the product. • The job of the materials manager is to ensure that products are made in the least-costly way so that the item qualifies as a best buy. 4-39
  • 40. The Quality Level • The process technology and experience of a supplier limits the range of quality possible. We wouldn’t expect a general machine shop to produce high-quality integrated circuit chips. • The design of a product must “be producible” given the process capability of the supplier. Within that range, top management sets the quality level—the degree to which the product functionally satisfies customers. 4-40
  • 41. Conformance to Specifications • This is the degree to which material conforms to specifications. • If conformance is high, the company can claim that product quality is high. Lawn mower specifications are complex. Hundreds of parts are produced and assembled. • Each part has numerous dimensions and properties. Surfaces of mating parts are finished to extremely small tolerances to ensure proper assembly. • Overall product specifications are fixed—engine size, weight, blade length, and so forth. 4-41
  • 42. Objective Quality • Is it possible that objectively a product is high quality but subjectively low quality? • Too often the answer is yes. High-quality products must both 1. Conform closely to specifications. 2. Satisfy consumer expectations. 4-42
  • 43. Can Quality Be Too High? • Can a product’s quality be too high? Again, the answer is yes, but in this case we mean that objective quality can be too high. • Tolerances are closer than need be, finishes are smoother than necessary—“the bottoms of the drawers are painted.” • Customers have little difficulty accepting the product, but it’s much better than it needs to be, and very few customers would be willing to buy so high a quality item. It does in fact cost more to produce a Rolex watch than to produce a Timex. 4-43
  • 44. Rolex Vs. Timex • If accuracy, durability, and appearance are the quality-defining properties of wristwatches, the Rolex should meet the customer expectations better. 4-44
  • 45. • We should now be able to understand that conformance isn’t a sufficient test of quality. The design of the product must be satisfactory. We also can understand why two customers appraising the quality of the same item can have very different opinions about its quality. In Figure 4.3 below only one of four outcomes results in a high-quality product. 4-45
  • 46. Specifying Materials • Disagreements between supplier and customer about quality often stem from misunderstandings about material specifications. • Suppliers frequently interpret specifications in ways customers never intended. Qualified suppliers, given identical specifications, may come to quite different conclusions about what a customer wants. • If one definition of quality is conformance to specs, the specifications must be unambiguous. The manner of specifying materials depends on the kinds of material ordered. 4-46
  • 47. Raw Materials • These are semi-processed materials intended for further processing—raw stock, crude oil, bituminous coal, paperboard, paper, lumber, copper, wheat, cotton, for example. • The materials listed are called commodities. Their specifications result from agreements on standards, as, for example, the U.S. Department of Agriculture’s specifications for meat and grains. • By definition, commodities are homogeneous. 4-47
  • 48. Specification Examples • Even though specifications are known, judgment is still a factor. • For example, the beef buyer for a fast-food restaurant chain may specify “USDA prime beef.” The grade, priori, implies age, appearance, weight, and so on • Recall the umpire calling balls and strikes. The strike zone is defined for each player. It can be measured. But once play begins, umpires rely on judgment to decide the location of a ball traveling 90 miles an hour as it passes in front of a batter. 4-48
  • 49. Specification Examples • Materials such as steel are specified by process (e.g., “hot rolled”), physical properties (hardness, strength), and dimension. • Note that while specs are unambiguous, the quality of the material produced may fail to conform to the specifications. • It’s the same problem we discussed earlier—poor execution of a good design. 4-49
  • 50. Purchased Parts • Purchased parts include semi finished items that will be further processed and finished materials that will become components of finished end items. • The usual way of specifying purchased parts in a made- to-order environment is with a graphic description, that is, engineering drawings. 4-50
  • 51. Purchased Parts • Many parts can be purchased off the shelf. They are like commodities in the sense that they are standardized. In effect, they are made to stock according to specifications established by an industry, professional association, or independent testing organization. • Many small mechanical parts, for example, fasteners, are manufactured to standards established by the Society of Automotive Engineers, SAE. The specifications for parts such as fixtures and wire are concerned with the satisfaction of safety standards. • The buyer is assured that the part is safe to use in a particular application and that its correct installation complies with standards, for example, building construction. 4-51
  • 52. Maintenance, Repair, and Operating (MRO) Supplies • MRO materials are quite diverse; they are specified in various ways. The keys are quality and uniqueness. 4-52
  • 53. Maintenance • These are items that we expect to periodically replace in a piece of equipment. Over time, machine parts are subject to wear and are replaced. • The original equipment manufacturer expects to re supply these parts during the life of the equipment. • Maintenance also means the application or renewal of materials such as lubricants and coolants. Periodic maintenance (labor and materials) ensures longevity and satisfactory machine operation 4-53
  • 54. Repair • The distinction between maintenance and repair materials is not always clear. In theory, if good maintenance is practiced, events requiring repair will occur infrequently. • Repair suggests the unexpected, which means the need to patch up or replace equipment components that we don’t expect to fail. Usually the parts are not carried as inventory by the equipment manufacturer. • The more common event is repair of equipment failure in which the services of skilled craftsman are more important than specific materials. 4-54
  • 55. Operating Supplies • These supplies, also called “indirect materials,” become part of the end item and are essential for its production, but their unit value or size is too small to plan or control usage unit by unit. • A good example is rivets used in airframe construction. Rivets are “counted” by weighing them. Bins of rivets are located throughout the plant and available to anyone on a “help yourself” basis. • Generally speaking, operating supplies are standard items and are specified by manufacturer or industry codes. Nonstandard items should be questioned by the purchasing manager. 4-55
  • 56. Tooling • There are two kinds of tooling with respect to their specifications. • The first kind is standard tooling. Various holding devices, partitioners, material cutting, and forming tools are standard with respect to their size and capacity. As with standard materials, tools are specified by the manufacturer’s part or model number, or by an industry code. • The second, nonstandard kinds of tooling require elaborate specification. Tooling in this class is one of a kind and highly engineered. It is a make-to-order item. Detailed drawings of the tooling are necessary. 4-56
  • 57. Tooling • Whether the tooling is designed to position or hold material during processing, or to modify or extend the operation of processing equipment, the tooling must be built to specifications; otherwise, the quality of the material produced is unacceptable. 4-57