A quick how to integrate various Social Media Applications in online campaigns to promote successful local community, art, and public events.

1. There is no Magic Sauce for
success when using Social
Media locally*
*there are best practices
Marilyn Zayfert
illumiNET Digital Marketing
View on SlideShare:
http://bit.ly/SocMgc
@mzayfert www.illumiNETMedia.com
(646) 580-0799

2. Build your community
Who
do you
want your
message
to reach?…
@mzayfert www.illumiNETMedia.com
(646) 580-0799

3. Build your brand—
Who do you help?
Who is working with you?
Who do you want to reach?
Why should people get involved with your organization?
What do you want for your community?
What is your event/cause about?
When were you established?
How do you accomplish our mission?
Optimize your image with a consistent logo and photos. Be
consistent Be clear Be transparent
@mzayfert www.illumiNETMedia.com
(646) 580-0799

4. Optimize your brand’s identity with a
consistent logo, photos, & message
Use the same logo, photo, font and keywords on all
platforms including your website
@mzayfert www.illumiNETMedia.com
(646) 580-0799

5. USE YOUR CONTENT TO:
• Be a conversation starter
• Establish your organization or cause as an expert resource
• Update your audience
• Create a call to action
BUILD A CAMPAIGN
Identify:
Who is your audience?
What is your message?
When is the event ?
Where is the event?
How long do you want the campaign to last?
What deliverables will you create?
How will you measure success of campaign? What analytics will you use?
Secure a HASHTAG ###
I n corp orate a content calen d ar an d s ocial med ia
d as h b oard to automatically set specific post times and frequencies
@mzayfert www.illumiNETMedia.com
(646) 580-0799

6. @mzayfert www.illumiNETMedia.com
(646) 580-0799

7. @mzayfert www.illumiNETMedia.com
(646) 580-0799

8. @mzayfert www.illumiNETMedia.com
(646) 580-0799

9. Event Promotion Recipe
• E v e n t s a r e i n h e r e n t l y s o c i a l . E v e n t s a r e i n h e r e n t l y
v i r a l . U t i l i z i n g t h e r i g h t t o o l s Ta r g e t y o u r a u d i e n c e
a p p r o p r i a t e l y, i n c l u d e r e l e v a n t i n f o r m a t i o n .
Pr o m o t e w i t h i n a r e a s o n a b l e t i m e p e r i o d ( t w o t o f o u r
w e e k s i n a d v a n c e f o r e s t a b l i s h e d g r o u p s ; a t l e a s t
t w o m o n t h s f o r r e l a t i o n s h i p s t h a t n e e d t o b e
e s t a b l i s h e d ) .
• C r e a t e a n d m o n i t o r a F a c e b o o k e v e n t
• Ru n a p a i d p r o m o t i o n o f t h e e v e n t
• U p d a t e F a c e b o o k p a g e u p d a t e d 2 - 3 t i m e s w e e k l y w i t h
c u r a t e d p o s t s . Po s t c o n t e n t t o Tw i t t e r b e g i n n i n g
e v e r y 1 2 h o u r s a n d i n c r e a s i n g t o e v e r y 4 h o u r s p r i o r
t o t h e e v e n t . T h e F a c e b o o k e v e n t p a g e s h o u l d
i n c l u d e a p a y m e n t m e t h o d i f a p p l i c a b l e ( e x a m p l e :
E v e n t b r i t e , p a y p a l ) .
How can I promote my event to
achieve my goal?

10. Simple Facebook Recipe
• C r e a t e a n d o p t i m i z e c u r r e n t F a n p a g e a l t e r i n g t a b s t o s u i t
c l i e n t ( u s i n g p r e b u i l t t a b s )
• C r e a t e p r o m o t i o n p l a n a n d w r i t e i n t r o d u c t o r y e m a i l t o y o u r
c u r r e n t c u s t o m e r b a s e p r o m o t i n g y o u r F a c e b o o k U t i l i z e p a i d
p r o m o t i o n c a m p a i g n
• C r e a t e f a n p h o t o p a g e a n d u p l o a d p h o t o s
• D e l i v e r t h r e e p o s t i n g s w e e k l y w i t h o r i g i n a l c o n t e n t M o n i t o r
o n c e p e r w e e k d a y f o r i s s u e s t h a t n e e d t o b e a d d r e s s e d
• I n t e r a c t o n c e p e r w e e k d a y w i t h f a n s w h o h a v e p o s t e d o n
y o u r w a l l o r c o m m e n t e d o n y o u r p o s t s
Twitter Recipe
• Tw i t t e r a n s w e r s t h e q u e s t i o n , “ W h a t ’s
H a p p e n i n g ? ” i n u n d e r 1 4 0 c h a r a c t e r s . T h e r e a r e
a l r e a d y 2 5 5 m i l l i o n m o n t h l y a c t i v e u s e r s , a n d i t
i s g r o w i n g b y l e a p s a n d b o u n d s e v e r y d a y.
• 3 p o s t s / d a y w i t h c u s t o m c o n t e n t a n d h a s h t a g
• Re s p o n d , u p d a t e a n d t h a n k f o l l o w e r s f o r
i n t e r a c t i o n s d a i l y .