SlideShare a Scribd company logo
1 of 83
Download to read offline
?
WHAT
THE
F**K
IS
SOCIAL
MEDIA
one year later*




*Bigger. Badder. More f**king than ever.
“
                                 Social media is like teen sex.
                                 Everyone wants to do it. Nobody knows how.
                                 When it’s finally done there is surprise it’s not better.”
                                 Avinash Kaushik, Analytics Evangelist, Google




photo by Zellaby on flickr.com
Officially, though, social media
is not like teen sex.
                    *



* Phew!
Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”

http://www.wikipedia.org
IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.




photo by Kris Hoet on flickr.com
WHY
THE
F**K
SHOULD
I CARE
one year later*



                            ?
* Still an excellent question, by the way.
REASON #1




BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008
REASON #2

BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009




photo by Bruno Girinon flickr.com
REASON #4

BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009
REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.




            “
                   Technology is shifting the power away
                          from the editors, the publishers,
                      the establishment, the media elite.
                  Now it’s the people who are in control.”
                        Rupert Murdoch, Global Media Entrepreneur
REASON #6

BECAUSE SOCIAL MEDIA IS LIKE
          WORD OF MOUTH
          ON STEROIDS.
BECAUSE, DEAR FRIEND, SOCIAL MEDIA
IS A F**KING FORCE TO BE RECKONED WITH.




photo by Balakov on flickr.com
13 HOURS
13 HOURS
The amount of video uploaded
to YouTube every minute.
412.3 YEARS
412.3 YEARS
The length of time it would take to view every YouTube video.
100,000,000
100,000,000
The number of YouTube videos viewed per day.
13,000,000
13,000,000
The number of articles available on Wikipedia.
3,600,000,000
3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on the planet.
1382%
1382%
The monthly growth rate of Twitter users from January to February 2009.
3,000,000
3,000,000
The average number of Tweets per day on Twitter.com
5,000,000,000
5,000,000,000
 The number of minutes spent on Facebook each day.
1,000,000,000
1,000,000,000
The amount of content
(web links,
news stories,
blog posts,
notes,
photos,
etc.)
shared each week
on Facebook.
“   The word blog is irrelevant.
    What's important is that it is now common,
    and will soon be expected,
    that every intelligent person
    (and quite a few unintelligent ones)
    will have a media platform
    where they share what they care about
    with the world.”

    Seth Godin, Author
5,000,000
photo by jmtimages (better!) on flickr.com
5,000,000
The number of active Barack Obama
supporters across 15 social networks.



photo by jmtimages (better!) on flickr.com
14,200,000


    photo by EricaJoy on flickr.com
14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.




               photo by EricaJoy on flickr.com
14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.
An additional 15 of the 1,800 official
and 139,000 unofficial Obama
videos received over 1 Million
views.
                 photo by EricaJoy on flickr.com
$6,500,000




photo by jmtimages (better!) on flickr.com
$6,500,000
The amount of money 3 Million online donors
contributed to the 2008 Obama campaign.




photo by jmtimages (better!) on flickr.com
IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January 7, 2009
HOLY
F**K
                                                              *




*Gratuitous, but lives up to the promise on the title page.
BUT
WAIT,
THERE’S
MORE.
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008
BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTHER CHANNEL FOR BROADCASTING           BULLSH*T.
YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
“Marketers don't understand channels
where you have to talk
and listen at the same time...

The marketing industry's idea
of a two-way communication
is to put an 800 number
or a web address in an ad
and take orders.”


Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
This couldn't be more obvious
than with email. Your company
has a chance to turn its email list
into a two-way communication.
Except that most mass emails
from companies are "do not
reply".

"We want to talk to you,"
they say. "But we don't want
to hear back from you. Unless
you want to place an order,
and if so click here."




        Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
“   The people in charge of talking
    are in the marketing department.

    The people in charge of listening
    are in the research or service
    or sales department.

    They hardly ever talk to each other,
    let alone have full-duplex conversations
    with customers.”




    Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
    photo by Jamie Mellor on flickr.com
“   This won't fly in social technology
    because the minute you talk,
    people expect you to listen.

    And if you start to listen,
    you'll be tempted to talk.

    It's a full-duplex channel
    that befuddles one-way-marketers.”




    Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
FACT:
 SOCIAL MEDIA
 PLAYTIME
        *
 IS OVER.
*See http://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
SO, PLEASE.
SO, PLEASE.
                    *
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.
SO, PLEASE.
                         *
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.

*C’mon, I said please.
85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008
“   For companies,
                                                   resistance to social
                                                   media is futile.
                                                   Millions of people are
                                                   creating content for
                                                   the social Web.

                                                   Your competitors
                                                   are already there.

                                                   Your customers have
                                                   been there for a long
                                                   time.

                                                   If your business isn't
                                                   putting itself out there,
                                                   it ought to be.”

                                                   BusinessWeek, February 19, 2009




photo by Archie McPhee Seattle on flickr.com
UNFORTUNATELY, MOST COMPANIES
ARE STILL TREATING SOCIAL MEDIA
                                   *
LIKE JUST ANOTHER MARKETING CHANNEL.




*Oops.
WHEN IN FACT,
                 *
IT’S SO MUCH MORE.

*Wait for it...
1: PUBLIC RELATIONS
2: CUSTOMER SERVICE
3: LOYALTY-BUILDING
4: COLLABORATION
5: NETWORKING
6: THOUGHT-LEADERSHIP
AND YES,
CUSTOMER ACQUISITION, TOO.
SO,
HERE’S
WHAT
YOU
NEED
TO
DO:
photo by cyndie@smilebig! on flickr.com




                   DEF INE YOUR C OMPANY’S
                   SOC  IAL MEDIA STRATEGY.
HOPE IS NOT
A STRATEGY.
photo by quest for the heartstone on flickr.com
photo by eye2eye on flickr.com




STOP THINKING “CAMPAIGNS”.
START THINKING “CONVERSATIONS.
photo by Malingering on flickr.com




                                             HELP, IF YOU NEED IT.
                                     ASK FOR
AND BECAUSE
I’D HATE
TO SEE YOU
F**K IT ALL UP,
I’LL ADD THIS
TINY BIT
OF ADVICE :
SUME SOC  IAL MEDIA
DON’T AS             ERYTHING.
IS THE AN SWER TO EV
photo by arlen on flickr.com




                               IF YOUR PRODUCT SUCKS,
                               SOCIAL MEDIA WON’T FIX IT.
(HOWEVER, IF YOUR CUSTOMER SERVICE SUCKS,
SOCIAL MEDIA CAN HELP.)
photo by gari.baldi on flickr.com




IF YOUR REPEAT BUSINESS SUCKS,
SOCIAL MEDIA CAN HELP.
IF YOUR COMPANY’S WORD OF MOUTH SUCKS,
SOCIAL MEDIA CAN HELP.
FINAL WORDS OF
               *
F**KING WISDOM :

*a.k.a. The dramatic finale.
NEVER
FORGET
THE
BASIC
RULES.
RULE #1: LISTEN




• Google Alerts
• TweetDeck
• SocialMentions
• RSS


(FOR STARTERS)
RULE #2: ENGAGE
RULE #3: MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action


(METRICS SHOULD MAP TO GOALS. PERIOD.)
NOW
GO OUT
THERE
& GET
SOCIAL!
F**K                                                 Espresso
                                                     http://brandinfiltration.com


YOU                                                  BOSTON
                                                     e: marta@brandinfiltration.com
                                                     t: @mzkagan
VERY                                                 TORONTO

MUCH                                                 e: jacquelyn@brandinfiltration.com
                                                     t: @infiltrators




All photos in this presentation were purchased from iStockPhoto.com unless otherwise noted.

More Related Content

What's hot

How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldSean Si
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
 
TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản
TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản
TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản Digital Trend by Think Digital
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterGary Vaynerchuk
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup NameTommaso Di Bartolo
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch Amazon Web Services
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
 
TikTok: Crafting Educational Content Worksheet
TikTok: Crafting Educational Content WorksheetTikTok: Crafting Educational Content Worksheet
TikTok: Crafting Educational Content WorksheetTechSoup
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...HighSpark | Visual Storytelling Agency
 
Benefits of drinking water
Benefits of drinking waterBenefits of drinking water
Benefits of drinking waterEason Chan
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
Your Complete Snapchat Playbook
Your Complete Snapchat PlaybookYour Complete Snapchat Playbook
Your Complete Snapchat PlaybookTodd Brison
 
10 Things You Didn't Know about Horses
10 Things You Didn't Know about Horses10 Things You Didn't Know about Horses
10 Things You Didn't Know about HorsesOmar Ting
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
Integrating Social Media in your business model
Integrating Social Media in your business modelIntegrating Social Media in your business model
Integrating Social Media in your business modelPieter Baert
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 

What's hot (20)

Shift Happens
Shift HappensShift Happens
Shift Happens
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the World
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
 
TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản
TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản
TikTok Ads - Quảng cáo Tiktok - Cập nhật 2020 - Các thông tin cơ bản
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on Twitter
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup Name
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
 
Engagement Vs Interruption
Engagement Vs InterruptionEngagement Vs Interruption
Engagement Vs Interruption
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
 
TikTok: Crafting Educational Content Worksheet
TikTok: Crafting Educational Content WorksheetTikTok: Crafting Educational Content Worksheet
TikTok: Crafting Educational Content Worksheet
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
 
Benefits of drinking water
Benefits of drinking waterBenefits of drinking water
Benefits of drinking water
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
Your Complete Snapchat Playbook
Your Complete Snapchat PlaybookYour Complete Snapchat Playbook
Your Complete Snapchat Playbook
 
10 Things You Didn't Know about Horses
10 Things You Didn't Know about Horses10 Things You Didn't Know about Horses
10 Things You Didn't Know about Horses
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
Integrating Social Media in your business model
Integrating Social Media in your business modelIntegrating Social Media in your business model
Integrating Social Media in your business model
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 

Similar to What the F**K is Social Media: One Year Later

Whatthefuckissocialmedia
WhatthefuckissocialmediaWhatthefuckissocialmedia
WhatthefuckissocialmediaConnectAndPlay
 
WTF is Social Media - BOB
WTF is Social Media - BOBWTF is Social Media - BOB
WTF is Social Media - BOBTom Hackett
 
What is Social Media ?
What is Social Media ?What is Social Media ?
What is Social Media ?Le Tuan Anh
 
What Is Social Media? (PG Edition)
What Is Social Media? (PG  Edition)What Is Social Media? (PG  Edition)
What Is Social Media? (PG Edition)The Espresso Group
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Martafy!
 
What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing Adan Shaw
 
Social media wtf 2.0
Social media wtf 2.0Social media wtf 2.0
Social media wtf 2.0Marco Gorini
 
What The Hell
What The HellWhat The Hell
What The Hellnick tadd
 
Marta Kagan's What the Fk is Social Media
 Marta Kagan's What the Fk is Social Media Marta Kagan's What the Fk is Social Media
Marta Kagan's What the Fk is Social MediaDavid Wei
 
Social Media Brownbag Presentation
Social Media Brownbag PresentationSocial Media Brownbag Presentation
Social Media Brownbag PresentationArlton Lowry
 
Neil Perkin for London in Prague
Neil Perkin for London in PragueNeil Perkin for London in Prague
Neil Perkin for London in PraguePerfect Crowd
 
Successfully Implementing Your Social Media Plan and Exploring Available Reme...
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Successfully Implementing Your Social Media Plan and Exploring Available Reme...
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Mark Grindeland
 
Content And Community
Content And CommunityContent And Community
Content And CommunityNeil Perkin
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNFAyelet Baron
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8PWG Small Business Marketing
 
Ann Hale MaumeeHS DECA Class Presentation on Social Media
Ann Hale MaumeeHS DECA Class Presentation on Social MediaAnn Hale MaumeeHS DECA Class Presentation on Social Media
Ann Hale MaumeeHS DECA Class Presentation on Social MediaPWG Small Business Marketing
 
A Presentation About Community, By The Community
A Presentation About Community, By The CommunityA Presentation About Community, By The Community
A Presentation About Community, By The CommunityNeil Perkin
 

Similar to What the F**K is Social Media: One Year Later (20)

Whatthefuckissocialmedia
WhatthefuckissocialmediaWhatthefuckissocialmedia
Whatthefuckissocialmedia
 
WTF is Social Media - BOB
WTF is Social Media - BOBWTF is Social Media - BOB
WTF is Social Media - BOB
 
What is Social Media ?
What is Social Media ?What is Social Media ?
What is Social Media ?
 
What Is Social Media? (PG Edition)
What Is Social Media? (PG  Edition)What Is Social Media? (PG  Edition)
What Is Social Media? (PG Edition)
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
What is social media
What is social mediaWhat is social media
What is social media
 
Social Media
Social MediaSocial Media
Social Media
 
What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing What is Social Media? Social Media Marketing
What is Social Media? Social Media Marketing
 
Social media wtf 2.0
Social media wtf 2.0Social media wtf 2.0
Social media wtf 2.0
 
Socio Funda - Objective
Socio Funda - ObjectiveSocio Funda - Objective
Socio Funda - Objective
 
What The Hell
What The HellWhat The Hell
What The Hell
 
Marta Kagan's What the Fk is Social Media
 Marta Kagan's What the Fk is Social Media Marta Kagan's What the Fk is Social Media
Marta Kagan's What the Fk is Social Media
 
Social Media Brownbag Presentation
Social Media Brownbag PresentationSocial Media Brownbag Presentation
Social Media Brownbag Presentation
 
Neil Perkin for London in Prague
Neil Perkin for London in PragueNeil Perkin for London in Prague
Neil Perkin for London in Prague
 
Successfully Implementing Your Social Media Plan and Exploring Available Reme...
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Successfully Implementing Your Social Media Plan and Exploring Available Reme...
Successfully Implementing Your Social Media Plan and Exploring Available Reme...
 
Content And Community
Content And CommunityContent And Community
Content And Community
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNF
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8
 
Ann Hale MaumeeHS DECA Class Presentation on Social Media
Ann Hale MaumeeHS DECA Class Presentation on Social MediaAnn Hale MaumeeHS DECA Class Presentation on Social Media
Ann Hale MaumeeHS DECA Class Presentation on Social Media
 
A Presentation About Community, By The Community
A Presentation About Community, By The CommunityA Presentation About Community, By The Community
A Presentation About Community, By The Community
 

More from Martafy!

How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or PitchHow to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or PitchMartafy!
 
What Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating PresentersWhat Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
 
[portfolio] World Wide App | Localytics
[portfolio] World Wide App | Localytics[portfolio] World Wide App | Localytics
[portfolio] World Wide App | LocalyticsMartafy!
 
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEHOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEMartafy!
 
Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
 
Brand New World 2010
Brand New World 2010Brand New World 2010
Brand New World 2010Martafy!
 
Your Life is a Transmedia Experience
Your Life is a Transmedia ExperienceYour Life is a Transmedia Experience
Your Life is a Transmedia ExperienceMartafy!
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?Martafy!
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?Martafy!
 
Out of the Fishbowl
Out of the FishbowlOut of the Fishbowl
Out of the FishbowlMartafy!
 
Drink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the UsualDrink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the UsualMartafy!
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingMartafy!
 
Connect or Die: How to survive in a Music 2.0 world
Connect or Die: How to survive in a Music 2.0 worldConnect or Die: How to survive in a Music 2.0 world
Connect or Die: How to survive in a Music 2.0 worldMartafy!
 
Hi We're Espresso
Hi We're EspressoHi We're Espresso
Hi We're EspressoMartafy!
 
What's your social media strategy?
What's your social media strategy?What's your social media strategy?
What's your social media strategy?Martafy!
 
Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14Martafy!
 
Smart Marketing in a Dumb Economy
Smart Marketing in a Dumb EconomySmart Marketing in a Dumb Economy
Smart Marketing in a Dumb EconomyMartafy!
 
Introducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agencyIntroducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agencyMartafy!
 
The Glass is Half FULL
The Glass is Half FULLThe Glass is Half FULL
The Glass is Half FULLMartafy!
 
The Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand BuildingThe Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand BuildingMartafy!
 

More from Martafy! (20)

How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or PitchHow to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
 
What Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating PresentersWhat Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating Presenters
 
[portfolio] World Wide App | Localytics
[portfolio] World Wide App | Localytics[portfolio] World Wide App | Localytics
[portfolio] World Wide App | Localytics
 
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEHOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
 
Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.
 
Brand New World 2010
Brand New World 2010Brand New World 2010
Brand New World 2010
 
Your Life is a Transmedia Experience
Your Life is a Transmedia ExperienceYour Life is a Transmedia Experience
Your Life is a Transmedia Experience
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
Out of the Fishbowl
Out of the FishbowlOut of the Fishbowl
Out of the Fishbowl
 
Drink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the UsualDrink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the Usual
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral Marketing
 
Connect or Die: How to survive in a Music 2.0 world
Connect or Die: How to survive in a Music 2.0 worldConnect or Die: How to survive in a Music 2.0 world
Connect or Die: How to survive in a Music 2.0 world
 
Hi We're Espresso
Hi We're EspressoHi We're Espresso
Hi We're Espresso
 
What's your social media strategy?
What's your social media strategy?What's your social media strategy?
What's your social media strategy?
 
Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14
 
Smart Marketing in a Dumb Economy
Smart Marketing in a Dumb EconomySmart Marketing in a Dumb Economy
Smart Marketing in a Dumb Economy
 
Introducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agencyIntroducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agency
 
The Glass is Half FULL
The Glass is Half FULLThe Glass is Half FULL
The Glass is Half FULL
 
The Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand BuildingThe Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand Building
 

Recently uploaded

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 

Recently uploaded (20)

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 

What the F**K is Social Media: One Year Later

  • 2. Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist, Google photo by Zellaby on flickr.com
  • 3. Officially, though, social media is not like teen sex. * * Phew!
  • 4. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
  • 5. IT’S ALSO A FANCY WAY TO DESCRIBE THE ZILLIONS OF CONVERSATIONS PEOPLE ARE HAVING ONLINE 24/7. photo by Kris Hoet on flickr.com
  • 6. WHY THE F**K SHOULD I CARE one year later* ? * Still an excellent question, by the way.
  • 7. REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
  • 8. REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
  • 9. REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009 photo by Bruno Girinon flickr.com
  • 10. REASON #4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
  • 11. REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
  • 12. REASON #6 BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
  • 13. BECAUSE, DEAR FRIEND, SOCIAL MEDIA IS A F**KING FORCE TO BE RECKONED WITH. photo by Balakov on flickr.com
  • 15. 13 HOURS The amount of video uploaded to YouTube every minute.
  • 17. 412.3 YEARS The length of time it would take to view every YouTube video.
  • 19. 100,000,000 The number of YouTube videos viewed per day.
  • 21. 13,000,000 The number of articles available on Wikipedia.
  • 23. 3,600,000,000 The number of photos archived on Flickr.com as of June 2009.
  • 24. 3,600,000,000 The number of photos archived on Flickr.com as of June 2009. That’s roughly 1 photo per every 2 people on the planet.
  • 25. 1382%
  • 26. 1382% The monthly growth rate of Twitter users from January to February 2009.
  • 28. 3,000,000 The average number of Tweets per day on Twitter.com
  • 30. 5,000,000,000 The number of minutes spent on Facebook each day.
  • 32. 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
  • 33. The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” Seth Godin, Author
  • 34. 5,000,000 photo by jmtimages (better!) on flickr.com
  • 35. 5,000,000 The number of active Barack Obama supporters across 15 social networks. photo by jmtimages (better!) on flickr.com
  • 36. 14,200,000 photo by EricaJoy on flickr.com
  • 37. 14,200,000 The number of views Obama’s famous “Yes We Can” video got on YouTube. photo by EricaJoy on flickr.com
  • 38. 14,200,000 The number of views Obama’s famous “Yes We Can” video got on YouTube. An additional 15 of the 1,800 official and 139,000 unofficial Obama videos received over 1 Million views. photo by EricaJoy on flickr.com
  • 39. $6,500,000 photo by jmtimages (better!) on flickr.com
  • 40. $6,500,000 The amount of money 3 Million online donors contributed to the 2008 Obama campaign. photo by jmtimages (better!) on flickr.com
  • 41. IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 8TH MOST POPULATED IN THE WORLD, JUST AHEAD OF JAPAN. Mark Zuckerberg, January 7, 2009
  • 42. HOLY F**K * *Gratuitous, but lives up to the promise on the title page.
  • 44. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
  • 45. BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
  • 46. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.
  • 47. “Marketers don't understand channels where you have to talk and listen at the same time... The marketing industry's idea of a two-way communication is to put an 800 number or a web address in an ad and take orders.” Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
  • 48. This couldn't be more obvious than with email. Your company has a chance to turn its email list into a two-way communication. Except that most mass emails from companies are "do not reply". "We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here." Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
  • 49. The people in charge of talking are in the marketing department. The people in charge of listening are in the research or service or sales department. They hardly ever talk to each other, let alone have full-duplex conversations with customers.” Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009 photo by Jamie Mellor on flickr.com
  • 50. This won't fly in social technology because the minute you talk, people expect you to listen. And if you start to listen, you'll be tempted to talk. It's a full-duplex channel that befuddles one-way-marketers.” Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
  • 51. FACT: SOCIAL MEDIA PLAYTIME * IS OVER. *See http://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
  • 53. SO, PLEASE. * STOP F**KING AROUND & GET SERIOUS ABOUT HARNESSING THE POWER OF THIS THING.
  • 54. SO, PLEASE. * STOP F**KING AROUND & GET SERIOUS ABOUT HARNESSING THE POWER OF THIS THING. *C’mon, I said please.
  • 55. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
  • 56. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” BusinessWeek, February 19, 2009 photo by Archie McPhee Seattle on flickr.com
  • 57. UNFORTUNATELY, MOST COMPANIES ARE STILL TREATING SOCIAL MEDIA * LIKE JUST ANOTHER MARKETING CHANNEL. *Oops.
  • 58. WHEN IN FACT, * IT’S SO MUCH MORE. *Wait for it...
  • 67. photo by cyndie@smilebig! on flickr.com DEF INE YOUR C OMPANY’S SOC IAL MEDIA STRATEGY.
  • 68. HOPE IS NOT A STRATEGY. photo by quest for the heartstone on flickr.com
  • 69. photo by eye2eye on flickr.com STOP THINKING “CAMPAIGNS”. START THINKING “CONVERSATIONS.
  • 70. photo by Malingering on flickr.com HELP, IF YOU NEED IT. ASK FOR
  • 71. AND BECAUSE I’D HATE TO SEE YOU F**K IT ALL UP, I’LL ADD THIS TINY BIT OF ADVICE :
  • 72. SUME SOC IAL MEDIA DON’T AS ERYTHING. IS THE AN SWER TO EV
  • 73. photo by arlen on flickr.com IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WON’T FIX IT.
  • 74. (HOWEVER, IF YOUR CUSTOMER SERVICE SUCKS, SOCIAL MEDIA CAN HELP.)
  • 75. photo by gari.baldi on flickr.com IF YOUR REPEAT BUSINESS SUCKS, SOCIAL MEDIA CAN HELP.
  • 76. IF YOUR COMPANY’S WORD OF MOUTH SUCKS, SOCIAL MEDIA CAN HELP.
  • 77. FINAL WORDS OF * F**KING WISDOM : *a.k.a. The dramatic finale.
  • 79. RULE #1: LISTEN • Google Alerts • TweetDeck • SocialMentions • RSS (FOR STARTERS)
  • 81. RULE #3: MEASURE • Audience • Engagement • Loyalty • Influence • Action (METRICS SHOULD MAP TO GOALS. PERIOD.)
  • 83. F**K Espresso http://brandinfiltration.com YOU BOSTON e: marta@brandinfiltration.com t: @mzkagan VERY TORONTO MUCH e: jacquelyn@brandinfiltration.com t: @infiltrators All photos in this presentation were purchased from iStockPhoto.com unless otherwise noted.