N2:n strategi Mikko Hakkarinen puhui Social Media Hubissa mobiilimarkkinoinnin mahdollisuuksista yrityksille.

1. MOBILE MARKETING
From the hype to the everyday.
Mikko Hakkarainen, Strategist
N2 Helsinki

2. The most profound
“
technologies are those that
disappear.
- Mark Weiser, XEROX Parc

3. A little bit of the hype
to get started.

4. 11
Source: Time Magazine 2012 (The Wireless Issue)
Image: Flickr (CC Sweetie187)

5. 01010101010101010101010
010101010101010101010101
010101010101010110101010
101010101010101010101010
101010101010010101010101
010101010101010101010101
01010101
x 2
Source: Cisco 2012
Image: Flickr (CC netzanette)

6. NEXT
YEAR
No. 2
Source: Google 2011, Gartner 2010
Image: Flickr ( kelp CC)

7. 30 %
Source: Velti 2012: The Mobile Opportunity

8. http://www.craveonline.com/tv/reviews/145722-the-toni
show-with-conan-obrien-week-one
IN
YEARS
5
Image: http://www.craveonline.com/tv/reviews/145722-the-tonight-show-with-conan-obrien-week-one

9. 85 %
of the world
will be covered by
3G 4G or
Source: Sony Ericsson 2012
Image: Flickr (CC carlaarena)

10. 1 %
US ad spend on mobile
in 2012
* Should be over 10%
based on ROI analyses
5 %
US ad spend on mobile
in 2016*
Source: eMarketing 2012, Marketing Evolution 2012
Image: Flickr (CC Sergio Lora)

11. 3
Billion smartphones
Source: Advertising Age 2012

12. And hopefully...
Image: Flickr (CC Fabio Maroni)

13. Image: Flickr (CC freefotouk)

16. Mobile users will do
“ everything and anything
desktop users will do,
provided it’s presented in a
usable way.
- Brad Frost, WebVisions Chicago 2012

17. And yes. Even buying.

19. Buy
% % %
Buy
Buy

20. So, the user is ready,
is your brand?

21. wtfmobileweb.com

23. Text
Source: http://picturesofpeoplescanningqrcodes.tumblr.com/

24. If the user is ready to do
anything on mobile.

25. You have to choose wisely
what you want them to do.

26. Prioritize and simplify.

28. What do your customers
expect to get on mobile?

29. • Check account balances
• Operating hours for brick ’n’ mortar
• Transfer money
• Check flight status
• Check-in for flight
• Search hotels, car rentals
• Get directions and check operating hours
• Contact the store
• Make a purchase
Source: Google 2012

30. And when do they expect you
to be there?

32. Successful mobile marketing
is figuring out how and when
you can be relevant to the
user in their everyday.

33. Let’s look at some examples.

34. You can help them save time.

35. Source: http://www.forbes.com 10.1.2012

36. Or help them kill time.

37. How could your brand
help people when
they’re bored?

38. You can try to be
socially relevant.

39. A solution for
Facebook’s
mobile misery?
Source: Techchrunch 18.9.2012

40. Or at least
contextually relevant.

42. Or you can just surprise
people and make them smile.

43. WWF: Earth Hour
Source: Mobiento.com

44. Shazam &
as a
Source: http://www.simplyzesty.com/mobile/how-
shazam-are-leading-the-mobile-revolution/

45. Whatever you do...

46. Remember the potential:
• Context aware
• Location aware
• Data-soaked
• Always on / Always with
• Personal

47. • Personal

48. T H
A N
Text
K S
mikko.hakkarainen@n2.fi
@mikmo