4. Sta.s.cs
– ”Pelisääntöjen puu8uminen aiheu8aa epävarmuu8a koko
organisaa4ossa”
– ”Onko sosiaalisesta mediasta meille oikeas4 hyötyä? Onko
tykkääjä parempi kuin 200 kommentoijaa – onko se paljon
ja mihin verra8una?”
– ”Organisaa4on sitoutuminen ja tuki. Asia ei ole ylimmän
johdon agendalla”
(Source: Whitevector‐Kaiqu sta4s4cs 2011: h8p://www.slideshare.net/WhitevectorTL/tutkimus‐sosiaalisen‐median‐hydyntmisest‐whitevector‐kaiqu
5. Legisla.on
• European Conven.on on Human Rights (ECHR)
• Interna.onal Covenant on Civil and Poli.cal Rights (ICCPR)
• Interna.onal Labour Organiza.on (ILO)
• Na.onal law
– The Cons)tu)on of Finland (731/1999)
– Act on the Exercise of Freedom of Expression in Mass Media (460/2003)
– Personal Data Act (523/1999)
– Act on the Protec)on of Privacy in Working Life (759/2004)
– The Criminal Code
6. Employment Law
• The employer’s direc.on right (ECA 1:1)
– The employer’s preferen.al right of interpreta.on
• The employee’s loyalty obliga.on (ECA 3:1)
– The employee’s posi.on in the organiza.on
– The line of business
– The publicity factor
– The line between working hours and spare .me
12. Consequences of blameworthy
statements in the mediaPublica.on of
false informa.on
Warning ECA
7:2.3.
Infringement of Consequenses
Termina)on
the employment according to the
ECA7:2.1.
contract ECA
Publica)on of Infringement of
Cancella)on ECA
false the Contracts
8:1.
informa)on Act
Compe))on Criminal Code
Other grounds offence 30:2
Criminal Code
Defama)on
24:9
13. Publica.on of correct informa.on
Warning ECA
7:2.3.
Infringement of Consequenses
the employment according to the Termina)on
contract ECA ECA7:2.1.
Cancella)on ECA
Publica)on of 8:1.
correct
informa)on Private life Criminal Code
offence 24:8.
Infringement of
Other grounds secrecy Fine or damages
agreement
Viola)on of a Criminal
business secret Code30:5.
14. SoMe as the employer’s tool
– Approx. 50 % of Finnish B2B and B2C companies use SoMe to get more
visibility on the Internet (Source: Whitevector‐Kaiqu sta4s4cs 2011: h8p://www.slideshare.net/WhitevectorTL/tutkimus‐
sosiaalisen‐median‐hydyntmisest‐whitevector‐kaiqu)
– The Case Google (Comment from the Dataombudsman hdp://
www..etosuoja.fi/48526.htm )
– 98/34/EC Direc.ve
– How does one become a register keeper?
15. The importance of direc.ons
• Why?
– Rela.onship betweed the par.es as well as CSR and PR
• What is allowed?
– Law, ECA
– Custom, image
• The effect
• Deterrent effect
• Later references e.g. the IBM Case