This poster uses imagery and text to intrigue audiences about a film's plot without revealing too many details. It shows three images of the same person at different stages of life, with similar features and a scar, leaving audiences to wonder about this person's story and how they overcame challenges. Additional symbols like a diamond earring suggest the person found wealth and success. The minimal but intriguing details are meant to engage audiences and make them want to learn more by seeing the film.

1. This poster looks as if it is teaser
poster as it is so bare with not a lot
on it but its actually just to build
interest and not giveaway any of the
story.
The cover line reads “This is a story of
a lifetime” which will not only
interest the audience as they wonder
“What makes it so interesting?” but it
also correlates with the use of the
three images dissected together to
form one person all with similar, if
not the exact same, features but at
different stages of life. So, if the
audience can correctly decode the
message the producer is trying to
convey through uses and gratification
then they’ll understand and
recognise how clever this imagery is.
Having decoded a message the
audience may feel invested in the
film already and have a connection
with it.
The scar on the nose and forehead of
the middle image will also make the
audience question it and lure them
into wanting to see the film to find
out. They could also decode this as
the hardest part of his life.
The diamond earring on the grown up man’s ear represents wealth and success,
hinting that he comes out on top of that hard part in his life. This will intrigue the
audience as they’ll want to know how . We also see a durag on his head that is
hiding the scar from the middle image, telling the audience that he is either
ashamed or sensitive about that part of his life
The beard represents him
becoming a full grown man. In
all of the pictures the eyes are
starring directly at the
audience as if you’ve gone
through all of these
experiences with him,
creating a connection with
the audience.
The title “Moonlight” is in a
original font and style
(glowing blue and white) so
audiences will not have
anything else to link it to.

2. Using the marvel logo above the
Avengers title is a clever way of
branding the film so fans know
who its being made by and
therefore is expected to be of high
quality and a big budget movie.
The characters all have their own
fan bases with individual movies
and comics, so having them all
appear on the poster using a wide
angled shot targets a whole range
of super hero fans instead of just
focusing on one or two. The use of
the actors names at the top helps
promote the film to fans outside
of the super hero genre.
The poster is conventional for an
action film poster as it shows all
the protagonist characters in
action rather than standing
around. This is conventional as the
image is expected to show a scene
from the film rather than it being a
photo shot outside of the film
itself. Conventions of form and
genre.
This magazine poster uses the rule
of thirds to ensure that no
character is directly in the middle
of the poster. Iron Man and Thor
are on the left and right vertical
line to ensure the poster is creative
and not boring. This is conventional
of action film posters as the
characters are never directly in the
middle of the poster but they are
to the right or left of the centre.
This helps to draw the attention to
these characters and then allow
the audience to see the
background behind them. The
poster uses the route of the eye to
show the character Hulk, in the
primary optical area, directly
opposite that horizontally is an
explosion that draws the eye, this
then diagonally goes down the
centre of the poster through the
main characters to the terminal
area where the title of the film is
placed as well as the small printed
information that is not relevant to
the audience.

3. The main image is of Simon pegg on the
London underground surrounded by
zombies. This is to represent how
people get stuck in the same old
routine and mindlessly do things which
if the audience correctly decode the
producers message they’ll find it funny
and clever. Also, it creates an effect
with the audience as “zombie” is a term
often used to describe people addicted
to electronics such as phones, iPods,
MP3s and games consoles which is also
played upon as Shaun works within an
electronic store. “A ROMANTIC
COMEDY.” – shown through Pegg
wearing a suit with a red tie and also
carrying yellow flowers. There is also a
pause within the sentence as there is a
full stop after comedy, and then it says
“WITH ZOMBIES” that are also
portrayed within the poster not as dull
commuters all going to work to do the
same thing they’ve been doing for 25
years but actual zombies.
Colour – Most of the poster is bright
vibrant colours whereas there are other
parts that are dull and lack in real
colour. However, it is not a coincidence
that its partially vibrant and partially
dull, as the bright colours represent the
living, as Simon Pegg, the flowers and
the train doors are solid, vibrant colours
compared to the zombies who are dull
and grey as they are “dead” and this
creates a juxtaposition of putting bright
and dull together but also living and
dead to create a clear contrast and
emphasise the threats and plot for the
film. The brightness of colours also
picks out the most important sections
of the image for the audience as it
makes it “pop” against the dullness,
also with the character Shaun “stciking
out like a saw thumb” but with the
yellow flowers he’s carrying shows that
the zombie element of the film isn’t the
only plot point, but also a romantic
twist that no zombie film has done as
“Shaun of the Dead” is the one to
create the new genre of ZomRomCom.Language – The language used is
directly speaking to the audience
through the text, as in the slogan it
uses “YOU” instead of using first or
second person it using third. It is
getting the audiences involved and like
the magazine cover the text is blunt
and to the point, as too much text on a
poster can be disheartening and less
interesting to an audience for instance
“A ROMANTIC COMEDY. WITH
ZOMBIES” it says the whole plot of the
film within five given words so the audiences know what to
expect but not completely as it was the first within the
genre.