On March 2, nFusion Chief Digital Officer Bill Parkes spoke at SMX West, an educational conference and industry trade show programmed specifically for Web professionals from around the world specializing in search engine optimization, pay-per-click advertising, social media, and mobile search technology. Parkes’ presentation, “Take Your Brand to the Next Level: Facebook Makeover in Four Steps” offered insights about how a business can use Facebook pages to impact its bottom line.