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Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps

On March 2, nFusion Chief Digital Officer Bill Parkes spoke at SMX West, an educational conference and industry trade show programmed specifically for Web professionals from around the world specializing in search engine optimization, pay-per-click advertising, social media, and mobile search technology. Parkes’ presentation, “Take Your Brand to the Next Level: Facebook Makeover in Four Steps” offered insights about how a business can use Facebook pages to impact its bottom line.

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Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps

  1. 1. Facebook Makeover in Four Steps Presented by: Bill Parkes Twitter: @billparkes SMX West 2010
  2. 2. Just Starting Out Lady Gaga Marilyn Manson 2
  3. 3. Facebook Makeover in Four Steps 1. Create a plan 2. Develop your look 3. Personalize your presence 4. Work it! 3
  4. 4. Step 1: Create a Plan Goals and objectives Priorities Resourcing Your “hook” Measures
  5. 5. Prioritize Where You Focus Goal Example Strategies Familiarity • Build awareness • Hypertargeting campaigns • Promotions • Contests Active Consideration • Aid consideration • Encourage and promote customer-generated content Late-Stage Consideration Purchase • Support purchase • Social shopping Loyalty • Reengage • Rewards programs Advocacy • Empower • Incentivize participation
  6. 6. What’s Your Hook? Gifting Coupons Contests Promotions VIP/ exclusive content
  7. 7. Step 2: Develop Your Look Brand expression Personality Imagery Competitive landscape
  8. 8. Express Your Brand Lively Lively, inclusive and fun Use of brand standards Promote cause marketing
  9. 9. Step 3: Personalize Your Presence Secure your username! Control first impression Custom tabs Extend use of profile picture
  10. 10. Personalization Clear fi t Cl first impression Clear expectations Tab customization Profile picture customization
  11. 11. Step 4: Work It! Balance participation vs. broadcast Leverage existing content and programs Listen to your fans Cross-promote Add value!
  12. 12. Program Extensions Extend offline experience User- generated content Facebook co ect connect
  13. 13. Add Value! Balance added-value, promotions Local event promotion Unique content
  14. 14. How Did They Do? Lady Gaga Marilyn Manson 14
  15. 15. Success 15
  16. 16. Thanks! For more tips and ideas: • www.facebook.com/nfusion • Twitter: @billparkes

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On March 2, nFusion Chief Digital Officer Bill Parkes spoke at SMX West, an educational conference and industry trade show programmed specifically for Web professionals from around the world specializing in search engine optimization, pay-per-click advertising, social media, and mobile search technology. Parkes’ presentation, “Take Your Brand to the Next Level: Facebook Makeover in Four Steps” offered insights about how a business can use Facebook pages to impact its bottom line.

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