Nfusion provides brand activations and product launches across digital channels. It uses insights to develop strategies across paid, owned, and earned channels. Key services include digital strategy, social media marketing, mobile marketing, and content development. Case studies describe campaigns for Bacardi, Best Buy, and SanDisk that drove engagement and sales through integrated online and social media experiences.

1. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
B2C CAPABILITIES
BRAND ACTIVATIONS &
PRODUCT LAUNCHES
ACROSS DIGITAL CHANNELS
JohnEllett,CEO(jellett@nfusion.com)
MAY, 2014

2. Partnerwith
MARKETING
CHANGE AGENTS
todoremarkablethingsinan
ever-changingdigitalworld.

3. TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS
PAID
BRAND IDEA
OWNED EARNED
BRAND
EXPERIENCES
PAID
OWNEDEARNED

4. CUSTOMER ENGAGEMENT FRAMEWORK
INSIGHTS AND
STRATEGY
PAID
Display Advertising
Mobile Advertising
Traditional Advertising
Paid Search
Paid Social
OWNED
Organic Search
Content Marketing
E-mail
EARNED
Social Platforms
Product Review Sites
Bloggers/Vloggers
Forums
IN-CHANNEL
Promotional Displays
Partner Enablement Tools
Digital POS
BRAND.COM
Social.com/Brand
Landing Pages
Engagement Content
Multi-device
NURTURE PROGRAMS
SALES
SALES ENABLEMENT TOOLS
MA/CRM SYSTEMS

5. OUR CLIENTS
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
5
HEALTHCARE RETAIL TELECOMDURABLES RESTAURANT
FOOD AND
BEVERAGE
FINANCIAL
SERVICES
CONSUMER
ELECTRONICS
B2B
TECHNOLOGY
®
®

6. INITIATIVES
Revitalization
BRAND
Transformation
DIGITAL
Acceleration
SALES

7. CaseStudies
WORK EXPERIENCE

8. BACARDI+: PRE-MIXED COCKTAILS
Supportproductlaunchwithevent-basedandattention-grabbing
socialstrategy
• Social media strategy and grassroots campaign engaged a
digitally native audience
• PlusFest , an exclusive Facebook launch event, created shareable
content generating 20K stories and millions of impressions
• Launch campaign highlighted by fan-based, invite-only BatCon
silent disco event
Services
Product launch planning | Advertising creative | Digital strategy | Web
design, content and systems development | Social media marketing |
Mobile marketing
8
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.

9. BACARDI+: PRE-MIXED COCKTAILS
9
SEE MORE
• Visit the Bacardi+
website.
• View the case
study on
nfusion.com.
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.

10. BACARDI SILVER: LIFE OF THE PARTY
MODEL BEHAVIOR
Recognized within AB/InBev as a model
approach to engage fans more actively
10
Revitalizedigitalpresence,increasetrialandliftawarenessto
the“socialstar”audience
• Developed new website destination with custom content and
personalization to encourage interaction
• Carried “Social Star” concept across all digital paid, owned and
earned activities
• Grew Facebook fan base by 100% within three months of
activation and exceeded engagement metrics on competitive
brand pages
Services
Advertising creative | Digital strategy | Web design, content and
systems development | Social media marketing
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.

11. BACARDI SILVER: LIFE OF THE PARTY
11
SEE MORE
• Visit the Bacardi
Silver website.
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.

12. BEST BUY: WAREHOUSE B
AtargetedlaunchprogramhelpsBestBuyspreadthewordabout
anewhyper-discountconcept
• Integrated campaign amplified the “thrill of the deal” store
concept to deal hunters
• Digital strategy included hyper-local executions with geo-fencing
and mobile programs
• Sophisticated media strategy and communications plan
incorporated e-mail, search, social and a site design
Services
Digital strategy | Social media marketing | Product launch planning |
Media planning, buying and placement | Event Planning | Mobile
marketing | Demand-generation programs | Advertising creative | E-
mail marketing
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
12

13. BEST BUY: WAREHOUSE B
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
13
SEE MORE
• View the case study on nfusion.com.

14. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
To make a connection with the millennial consumer and drive
preference for SanDisk’s retail products, nFusion developed an online
experience that reminds us that every moment matters.
“Telling Life’s Stories From Memory” reaches the new generation of
storytellers who share their stories via photos and videos and want the
confidence to capture and preserve them at a moment’s notice.
The campaign, which includes dynamic paid, owned and earned
components as well as extensive content development, has resulted in
over 3.3 million user engagements and significant growth of the brand
audience.
The campaign has now been extended to multiple SanDisk regions and
has gained enough traction to be rolled out globally.
SANDISK: TELLING LIFE STORIES FROM MEMORY

15. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
SANDISK: TELLING LIFE STORIES FROM MEMORY

16. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
16
SANDISK: USER GENERATED CONTENT

17. JohnEllett(jellett@nfusion.com)
THANK YOU