Redux of UX STRAT Europe 2015 conference

1. Conference Overview
Copyright 2015 INFOBAHN Inc. All rights reserved.

2. INTRODUCTION
Copyright 2015 INFOBAHN Inc. All rights reserved.

3. ABOUT UX STRAT EUROPE
Copyright 2015 INFOBAHN Inc. All rights reserved.

4. UX STRAT EUROPE 2015
• LinkedIn内の“UX Strategy and Planning”コミュニティから有
志によるボトムアップ型で実現した、ユーザーエクスペリエン
ス戦略（UXが戦略）をテーマにした国際カンファレンスである
「UX STRAT」の初の欧州開催ローカルスピンアウトイベント
• 初の欧州開催地はオランダ アムステルダム
• 2015/6/3 のワークショップデイと、6/4~ 5の2日間のメインプ
ログラム
• 参加者はUS大会同様の250名で、全てのセッションはシング
ルトラックで進行
Copyright 2015 INFOBAHN Inc. All rights reserved.

5. Copyright 2015 INFOBAHN Inc. All rights reserved.
Venue
ここ!

6. Copyright 2015 INFOBAHN Inc. All rights reserved.

7. Copyright 2015 INFOBAHN Inc. All rights reserved.

8. PROGRAM & TOPICS
Copyright 2015 INFOBAHN Inc. All rights reserved.

9. Program | Day 1
Copyright 2015 INFOBAHN Inc. All rights reserved.
Keynote: "Developing a Service Design and Digital Transformation Strategy to
Delight your Customers, Employees and Partners”
Theo Forbath
Global Vice President of Digital Transformation for Cognizant Technology
Solutions
"Transforming Philips UX for a Health-Tech Future”
Abby Godee
VP of Design, Philips Personal Health and Healthcare Informatics
"And Not Or: The Service Design behind Blended Retail at Volkswagen”
Jonathan Lovatt-Young
Head of Service & Experience Design, Tribal Worldwide

10. Program | Day 1
Copyright 2015 INFOBAHN Inc. All rights reserved.
"UX Maturity: The reality of performance”
Simon Norris
Nomensa CEO & Founder
"Building a UX Strategy for Europe”
Annie Stewart
European Commission, Lead UX Strategist
"Lifting-off from the UX plateau: Experiences with a new CX framework”
Susanne van Mulken
Managing Director Strategy & Delivery, Informaat
"How to be the UX Hero”
Tal Florentin
CEO, UXVision

11. Program | Day 2
Copyright 2015 INFOBAHN Inc. All rights reserved.
Keynote: "What's New About UX Strategy?”
Gerry McGovern
CEO, Customer Carewords
"The User Experience Strategy behind one of Europe's largest Digital
Transformations”
Stefan Dieffenbacher
CEO, Digital Leadership
"Convincing IT and Business Leaders to Value Design”
Andreas Hauser
Senior Vice President, Design & Co-Innovation Center, SAP SE

12. Program | Day 2
Copyright 2015 INFOBAHN Inc. All rights reserved.
"SDL added strategists to a UX team - what happened next will blow your mind!”
Peter Boersma
User Experience Strategist, SDL
"Digital Product Strategy: Attacking a Market Leader”
Daniel Neuberger
Lead Consultant, Product Strategist, ThoughtWorks
"Strategies to Harness the Internet of Things for Sustainability”
Francesco Cara
Director, <2°C
"UX strategy today and tomorrow”
Tim Loo
Strategy Director, Foolproof

13. Overview
3つのキーワード
1.多様性への適応と組織論としてのUX戦略
2.データ指向
3.UXとCXの意識的な区分
Copyright 2015 INFOBAHN Inc. All rights reserved.

14. Overview
・「UX戦略」という言葉が持つ意味、志向性の進化と深化
2013 Business × Design
2014 →Integration & Exectution
2015 →Make the Values
・事業戦略〜製品・サービス戦略〜コミュニケーション戦略＝？
・デジタル化の加速がとりまく変化
Copyright 2015 INFOBAHN Inc. All rights reserved.

15. Links
UX Strategy and Planning | LinkedIn
http://www.linkedin.com/groups/UX-
Strategy-Planning-3735935
UX Strategy (in Japanese) | Facebook
（非公開グループ）
Copyright 2015 INFOBAHN Inc. All rights reserved.