Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
S. P. Jain Institute of Management & Research<br />Post Graduate Program in Management<br />Information Management<br />20...
Agenda<br />BE - Domain Study - Telecom<br />2<br />
BE - Domain Study - Telecom<br />3<br />
 History of Telecom in India- I<br />BE - Domain Study - Telecom<br />4<br />First Military Landline  from Fort William to...
History of Telecom in India- II<br />BE - Domain Study - Telecom<br />5<br />DOT established separate from Postal system <...
New Telecom Policy(NTP) is adopted
1st call on Mobile phone
Telecom Minister Sukh Ram(Delhi) to JyotiBasu (Calcutta)</li></ul>DOT spilt into 3 :<br /><ul><li>MTNL (metros)
DOT (others)
VSNL (International) </li></ul>TRAI created<br />(Telecom Regulatory Authority of India)<br />DOT becomes a corporation = ...
Quick Facts<br />BE - Domain Study - Telecom<br />6<br />Source: TRAI report – Nov 2009<br />
Growing Numbers<br />BE - Domain Study - Telecom<br />7<br />
Telecom Companies ?<br />BE - Domain Study - Telecom<br />8<br />Bharti-Airtel,<br />Vodafone, Idea,  Reliance, Tata Teles...
Market Share<br />BE - Domain Study - Telecom<br />9<br />As on 30th Sep ‘09<br />Net additions in Sep 09<br />Tata (26.74...
Handset market<br />BE - Domain Study - Telecom<br />10<br />Source: IDC Press Release<br />
Growth Avenues<br />BE - Domain Study - Telecom<br />11<br />3G<br />Enterprise Telecom Services <br />Growth <br />Avenue...
Urban-Rural Telephony<br />BE - Domain Study - Telecom<br />12<br />
BE - Domain Study - Telecom<br />13<br />
Strategic Flow<br /><ul><li>500 Mn Mobile and Wire line subscribers in India today
Rs. 40,000 Crore quarterly revenue figures for this industry</li></ul>So How all this happened?<br />
TRAI functions<br />BE - Domain Study - Telecom<br />15<br />
Agenda<br />BE - Domain Study - Telecom<br />16<br />
Spectrum Allocation<br />
Spectrum Allocation in India<br />
Agenda<br />BE - Domain Study - Telecom<br />19<br />
India’s Competitive Advantage<br />BE - Domain Study - Telecom<br />20<br />Fastest growing  free market democracy<br />Co...
BE - Domain Study - Telecom<br />21<br /><ul><li>Intensive competition in the country has made it possible for service pro...
Many new handset have been launched.</li></ul>Porter’s Diamond Model<br /><ul><li>India has a large middle class of 300 mi...
Growing affordability and lifetime free schemes have care a market at the bottom of the pyramid.
Teledensity (~43.5%) offers huge future potential.</li></ul>Firm strategy structure and rivalry.<br />Chance<br />Factor C...
Rapidly developing robust telecom infrastructure.
Increasing disposable income of consumers.
Increasing demand due to changing lifestyles and growing attraction for mobiles with new features.</li></ul>Related and su...
Handset players are setting up manufacturing bases in India for better operation management.
Many telecom and equipment and software companies are based in India.</li></ul>Source: IBEF Report<br />
FDI in Telecom Sector<br />BE - Domain Study - Telecom<br />22<br />Third largest sector to attract FDI in India<br />Sour...
Agenda<br />BE - Domain Study - Telecom<br />23<br />
VAS (Value Added Services)<br />SMS<br />VAS services, Bulk Messaging, B2B and B2C<br />Voice IVR<br />Mobile Radio, Voice...
VAS offerings<br />BE - Domain Study - Telecom<br />25<br />
VAS market in India<br />BE - Domain Study - Telecom<br />26<br />VAS: Not a form of basic service but adds value to the t...
Present Segments<br />BE - Domain Study - Telecom<br />27<br />Source: IAMAI Report<br />
Why mobile VAS ?<br />BE - Domain Study - Telecom<br />28<br />
VAS value chain<br />BE - Domain Study - Telecom<br />29<br />
Rural VAS<br />BE - Domain Study - Telecom<br />30<br />
Agenda<br />BE - Domain Study - Telecom<br />31<br />
Upcoming SlideShare
Loading in …5
×

Telecom Sector in India

34,415 views

Published on

Presentation as part of domain study module in Business Environment course.

Published in: Business, News & Politics
  • Login to see the comments

Telecom Sector in India

  1. 1. S. P. Jain Institute of Management & Research<br />Post Graduate Program in Management<br />Information Management<br />2009<br />Telecom Sector in India<br />Business Environment Domain Study Presentation<br />20th Nov 2009<br />Anjana Rao, Prachi Joshi, Puneet Taneja, Sandeep Sreenivasa<br />
  2. 2. Agenda<br />BE - Domain Study - Telecom<br />2<br />
  3. 3. BE - Domain Study - Telecom<br />3<br />
  4. 4. History of Telecom in India- I<br />BE - Domain Study - Telecom<br />4<br />First Military Landline from Fort William to Lalbazaar (Calcutta ) by the British Govt<br />Merger with the Postal service <br />Merger of ETC &IRT to form (IRCC) Indian Radio Telegraph Cable Company<br />First Civil landline service introduced for the British Viceroy and his team <br />Formation of Indian Radio Telegraph Company (IRT)<br />Formation of Posts Telephone & Telegraphs under Ministry of Communication<br />
  5. 5. History of Telecom in India- II<br />BE - Domain Study - Telecom<br />5<br />DOT established separate from Postal system <br />For 3 months in a row India beats China for the maximum subs added every month<br /><ul><li>Cellular service launched.
  6. 6. New Telecom Policy(NTP) is adopted
  7. 7. 1st call on Mobile phone
  8. 8. Telecom Minister Sukh Ram(Delhi) to JyotiBasu (Calcutta)</li></ul>DOT spilt into 3 :<br /><ul><li>MTNL (metros)
  9. 9. DOT (others)
  10. 10. VSNL (International) </li></ul>TRAI created<br />(Telecom Regulatory Authority of India)<br />DOT becomes a corporation = BSNL<br />
  11. 11. Quick Facts<br />BE - Domain Study - Telecom<br />6<br />Source: TRAI report – Nov 2009<br />
  12. 12. Growing Numbers<br />BE - Domain Study - Telecom<br />7<br />
  13. 13. Telecom Companies ?<br />BE - Domain Study - Telecom<br />8<br />Bharti-Airtel,<br />Vodafone, Idea, Reliance, Tata Teleservices<br />WTTIL, Tata teleservices tower, QTIL<br />Nokia,<br />Motorola,<br />Samsung,<br />LG, <br />Sony Ericson<br />ARM,<br />Texas Instruments,<br />Qualcomm, <br />Infineon<br />Symbian, Google<br />IBM, Wipro,<br />Aricent,<br /> Tech Mahindra<br />Infinera, Cisco,<br />Alcatel Lucent, Nokia Siemens, Huawei<br />
  14. 14. Market Share<br />BE - Domain Study - Telecom<br />9<br />As on 30th Sep ‘09<br />Net additions in Sep 09<br />Tata (26.74%) &gt; Bharti (16.78%)<br />
  15. 15. Handset market<br />BE - Domain Study - Telecom<br />10<br />Source: IDC Press Release<br />
  16. 16. Growth Avenues<br />BE - Domain Study - Telecom<br />11<br />3G<br />Enterprise Telecom Services <br />Growth <br />Avenues<br />Rural<br />Telephony<br />WiMax<br />Infrastructure Sharing<br />Value Added Services<br />Managed Services<br />Virtual Private Network<br />
  17. 17. Urban-Rural Telephony<br />BE - Domain Study - Telecom<br />12<br />
  18. 18. BE - Domain Study - Telecom<br />13<br />
  19. 19. Strategic Flow<br /><ul><li>500 Mn Mobile and Wire line subscribers in India today
  20. 20. Rs. 40,000 Crore quarterly revenue figures for this industry</li></ul>So How all this happened?<br />
  21. 21. TRAI functions<br />BE - Domain Study - Telecom<br />15<br />
  22. 22. Agenda<br />BE - Domain Study - Telecom<br />16<br />
  23. 23. Spectrum Allocation<br />
  24. 24. Spectrum Allocation in India<br />
  25. 25. Agenda<br />BE - Domain Study - Telecom<br />19<br />
  26. 26. India’s Competitive Advantage<br />BE - Domain Study - Telecom<br />20<br />Fastest growing free market democracy<br />Cost advantage in product development and back office processing<br />Stable economic outlook – Decade long reforms<br />Huge market potential – one of the largest consumer markets<br />Large talent pool<br />Source: www.telenor.com<br />
  27. 27. BE - Domain Study - Telecom<br />21<br /><ul><li>Intensive competition in the country has made it possible for service providers to offer the services with lowers fare in the world, profitability,
  28. 28. Many new handset have been launched.</li></ul>Porter’s Diamond Model<br /><ul><li>India has a large middle class of 300 million,
  29. 29. Growing affordability and lifetime free schemes have care a market at the bottom of the pyramid.
  30. 30. Teledensity (~43.5%) offers huge future potential.</li></ul>Firm strategy structure and rivalry.<br />Chance<br />Factor Conditions<br />Demand conditions<br />-The government extends full support to industry through reform processes.<br />- Policies are in place to safeguard the interests of service providers, as well as those of consumers.<br /><ul><li>Presence of skilled labour pool.
  31. 31. Rapidly developing robust telecom infrastructure.
  32. 32. Increasing disposable income of consumers.
  33. 33. Increasing demand due to changing lifestyles and growing attraction for mobiles with new features.</li></ul>Related and supporting industries<br />Government<br /><ul><li>Competent handset manufacturers have produced the lowest priced handsets for the Indian market.
  34. 34. Handset players are setting up manufacturing bases in India for better operation management.
  35. 35. Many telecom and equipment and software companies are based in India.</li></ul>Source: IBEF Report<br />
  36. 36. FDI in Telecom Sector<br />BE - Domain Study - Telecom<br />22<br />Third largest sector to attract FDI in India<br />Source: IBEF Report<br />
  37. 37. Agenda<br />BE - Domain Study - Telecom<br />23<br />
  38. 38. VAS (Value Added Services)<br />SMS<br />VAS services, Bulk Messaging, B2B and B2C<br />Voice IVR<br />Mobile Radio, Voice chat, English Learning, Devotional and Astrology, Music on Demand<br />Content downloads<br />Mobile WAP Portal<br />Consumer Applications <br />Enterprise solutions : Mobile CRM, Mobile SFA<br />CRBT (Caller ring back tones)<br />USSD<br />Message along with *141#<br />Flash alerts<br />
  39. 39. VAS offerings<br />BE - Domain Study - Telecom<br />25<br />
  40. 40. VAS market in India<br />BE - Domain Study - Telecom<br />26<br />VAS: Not a form of basic service but adds value to the total service offering <br />Contributes to 10% of total revenue from telecom operators<br />The corresponding figure in developed nations is ~25%<br />
  41. 41. Present Segments<br />BE - Domain Study - Telecom<br />27<br />Source: IAMAI Report<br />
  42. 42. Why mobile VAS ?<br />BE - Domain Study - Telecom<br />28<br />
  43. 43. VAS value chain<br />BE - Domain Study - Telecom<br />29<br />
  44. 44. Rural VAS<br />BE - Domain Study - Telecom<br />30<br />
  45. 45. Agenda<br />BE - Domain Study - Telecom<br />31<br />
  46. 46. Industry Updates<br />BE - Domain Study - Telecom<br />32<br />
  47. 47. Bharti-MTN deal<br />BE - Domain Study - Telecom<br />33<br />
  48. 48. India 3G Story<br />Source: Google Trends<br />BE - Domain Study - Telecom<br />34<br />
  49. 49. Jan 14th 2010<br />BE - Domain Study - Telecom<br />35<br />
  50. 50. Agenda<br />BE - Domain Study - Telecom<br />36<br />
  51. 51. Mobile Number Portability(MNP)<br />BE - Domain Study - Telecom<br />37<br />Source: Voice and Data<br />
  52. 52. Mobile Virtual Network Operator<br />BE - Domain Study - Telecom<br />38<br />
  53. 53. Wimaxv/s 3G<br />BE - Domain Study - Telecom<br />39<br />Source: Business Standard<br />
  54. 54. Generations<br />BE - Domain Study - Telecom<br />40<br />
  55. 55. <ul><li>Worldwide Interoperability for Microwave Access
  56. 56. IEEE 802.16e STANDARDS
  57. 57. BROADBAND EVOLUTION
  58. 58. Long term evolution
  59. 59. 3GPP
  60. 60. 80%
  61. 61. MOLILE EVOLUTION</li></ul>4G<br />BE - Domain Study - Telecom<br />41<br />
  62. 62. Agenda<br />BE - Domain Study - Telecom<br />42<br />
  63. 63. SURFING AGAINST<br />BE - Domain Study - Telecom<br />43<br />THE TIDE<br />Top Ten Challenges <br /><ul><li> Sustenance of same EBITDA
  64. 64. Competitive tariffs
  65. 65. VAS applications on Device
  66. 66. Spectrum management
  67. 67. Broadband expansion in Rural
  68. 68. Transition to NGN
  69. 69. Content Regulation of Data
  70. 70. Ecosystem to facilitate M&A
  71. 71. Reduce Circles to relax Roaming
  72. 72. Alternate Technologies (Solar/Wind for power back-up)</li></li></ul><li>Road Ahead<br />BE - Domain Study - Telecom<br />44<br />Highest Number Not Connected People<br />
  73. 73. References<br />Trai – Quaterly Report (Nov 2009).<br />IBEF report 2007-08 : Telecommunication - MARKET & OPPORTUNITIES.<br />Cellular Statistics – Cellular Operator Association of India<br /> IAMAI & eTechnology Group@IMRB: MOBILE VALUE ADDED SERVICES IN INDIA- A Report.<br />Telenor Entering India: Investment Update<br />Voice and Data(May 2009): Mobile Number Portability - Poaching with Portability.<br />Business India : Telecom Takeover, Bharti-MTN deal<br />BE - Domain Study - Telecom<br />45<br />Thank You for Your Attention !<br />

×