Certification obtained following 2 day course delivered by Sales Guru Training Content of course: How to create a written strategic key account management plan, including goal setting How to grade your customers for retention and opportunities What customers want at account meetings, it’s not a coffee and muffin! How to identify your customer’s current expectations and assess if you are meeting and exceeding these What are the ongoing outcomes your customers are looking to achieve and by when? What is the critical information that you require, to understand your customers? How to build and grow long term relationships of joint value with your customers Are you engaging with all the right people at the right level? How to get access to the decision makers The cross sell / up sell matrix and defining existing growth opportunities Communication – how and when? How to strengthen your position against your competition, build loyalty and trust