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CAN TWITTER BE AN EFFECTIVE
TOOL IN STUDENT ENGAGEMENT?

NADIA AMIN & PHIL SAINTER
WESTMINSTER BUSINESS SCHOOL
(BUSINESS INFORMATION MANAGEMENT & OPERATIONS)




HEA ICS WORKSHOP ON INNOVATIVE APPROACHES TO STUDENTS ENGAGEMENT
UNIVERSITY OF HERTFORDSHIRE, 23 JUNE 2010.
2
CONTENTS
•   What is Twitter?
•   Twitter use in HE
•   Our experience
•   Recommendations
•   Conclusions




                        3
WHAT IS TWITTER?
• a micro-blogging social network to share
  content via short messages
• Used by businesses, celebrities and media
• A post (tweet) is a 140-character message
• You can ‘follow’ people, and they can ‘follow’
  you too
• You can protect tweets (privacy option)
• You can create lists and follow others’ lists
                                                   4
Source: http://www.thefirstpost.co.uk/
                                         5
TWITTER ACCOUNT   Num. of     Num. of
                    following   followers



Account                                       Your
name &                                         Bio
photo

                                            Number
                                            of tweets




                                            Your
                                             followers
Tweet




                                                 6
TWITTER BASICS
• Tweets: 140-character message
• @replies: @anelkaofficiel
• RT (retweets): RT@anelkaofficiel
• Hashtags (#): #worldcup, #eng
• Direct messages: DM @anelkaofficiel
• Link shorteners for long URL: tinyurl.com,
  bit.ly
• Photo publishing: twitpic.com

                                               7
TWITTER TOOLS
• Twitter Software
  – Twitteriffic, TweetDeck, Hootsuite, Seeismic
• Twitter Mobile Applications
  – for iPhone, iPad, iPod Touch, Blackberry, Nokia,
    SonyEricsson.
• Backup and utility tools
  – Usage Statistics : Twittercounter, TwitterGrader
  – Backup: TwapperKeeper, Twazzup, RSS feeds

                                                       8
TWEETDECK




            www.tweetdeck.com
                                9
USING TWITTER IN CLASS
•   Announcement board
•   Collaboration
•   Backchannelling
•   Crowdsourcing
•   Twitter polls




                         10
THE TWITTER EXPERIMENT:
DR RANKIN UT DALLAS




             http://www.youtube.com/watch?v=6WPVWDkF7U8&feature=related




                                                                          11
OUR PILOT EXPERIMENT:
• 20 students on “Digital Revolution” module
• Students asked to follow the tutor, each other
  and others for one semester
• Twitter training was provided to all students
  (only three were ‘experts’)
• Students invited to tweet on the subject
• Students asked to write a reflective statement
  at the end

                                               12
STUDENTS FEEDBACK ON TWITTER
USE
• Quick, delivers messages         • Takes time from studies to
  faster (viral effect)              maintain the account
• Excellent message dashboard      • Does not replace email or VLE
  for class communication and      • Integration with SMS costly
  feedback                         • Does not replace face-to-face
• Easy to use and learn              contacts
• Improves the community feel      • Dealing with twitter spam
  within the group                 • Information overload
• Gives access to new sources      • Privacy aspect
  and contacts
• Can be integrated with           • Requires motivation to use by
  Facebook                           some, but can become
                                     addictive for others
• Gives all students equal voice



                                                                 13
RECOMMENDATIONS
• Teaching Activities
   –   What is the reason of using twitter ?
   –   What teaching or learning activity it will support?
   –   Device assignments that make use of twitter
   –   Encourage twitter use by awarding marks, rewards for best
       tweets, etc.
• Tutor’s use and motivations
   –   Familiarise yourself with twitter tools and etiquette
   –   Be proactive in ‘twitterspace’
   –   Combine with other tools if possible: Email, Moodle, Facebook
   –   Personal twitter account vs dedicated module name account
• Provide students with training, guides and support .


                                                                       14
USEFUL ON-LINE SOURCES
• The Twitter Guide by Mashable
 http://mashable.com/guidebook/twitter/

• The Ultimate Twitter Guidebook For Teachers
  http://edudemic.com/2010/06/the-ultimate-twitter-guidebook/




                                                                15
http://hootcourse.com/




                         16
USEFUL TECH-EDUCATORS TO FOLLOW
•   @courosa: Alec Couros, Regina
•   @drbexl: Bex Lewis, Winchester
•   @timbuckteeth: Steve Wheeler, Portsmouth
•   @jamesclay: James Clay, Gloucestershire
•   @russell1955: Russell Stannard, Westminster
•   @hopkinsdavid: David Hopkins, Bournemouth




                                                  17
CONCLUSIONS
• If used in the right context, twitter can engage
  students
• It is a free and easy to use platform with
  plethora of tools
• We aim to conduct a larger pilot in 2010-11
  – more staff and students on several modules
  – examine pedagogical implications



                                                 18

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Can Twitter be used to engage students?

  • 1. CAN TWITTER BE AN EFFECTIVE TOOL IN STUDENT ENGAGEMENT? NADIA AMIN & PHIL SAINTER WESTMINSTER BUSINESS SCHOOL (BUSINESS INFORMATION MANAGEMENT & OPERATIONS) HEA ICS WORKSHOP ON INNOVATIVE APPROACHES TO STUDENTS ENGAGEMENT UNIVERSITY OF HERTFORDSHIRE, 23 JUNE 2010.
  • 2. 2
  • 3. CONTENTS • What is Twitter? • Twitter use in HE • Our experience • Recommendations • Conclusions 3
  • 4. WHAT IS TWITTER? • a micro-blogging social network to share content via short messages • Used by businesses, celebrities and media • A post (tweet) is a 140-character message • You can ‘follow’ people, and they can ‘follow’ you too • You can protect tweets (privacy option) • You can create lists and follow others’ lists 4
  • 6. TWITTER ACCOUNT Num. of Num. of following followers Account Your name & Bio photo Number of tweets Your followers Tweet 6
  • 7. TWITTER BASICS • Tweets: 140-character message • @replies: @anelkaofficiel • RT (retweets): RT@anelkaofficiel • Hashtags (#): #worldcup, #eng • Direct messages: DM @anelkaofficiel • Link shorteners for long URL: tinyurl.com, bit.ly • Photo publishing: twitpic.com 7
  • 8. TWITTER TOOLS • Twitter Software – Twitteriffic, TweetDeck, Hootsuite, Seeismic • Twitter Mobile Applications – for iPhone, iPad, iPod Touch, Blackberry, Nokia, SonyEricsson. • Backup and utility tools – Usage Statistics : Twittercounter, TwitterGrader – Backup: TwapperKeeper, Twazzup, RSS feeds 8
  • 9. TWEETDECK www.tweetdeck.com 9
  • 10. USING TWITTER IN CLASS • Announcement board • Collaboration • Backchannelling • Crowdsourcing • Twitter polls 10
  • 11. THE TWITTER EXPERIMENT: DR RANKIN UT DALLAS http://www.youtube.com/watch?v=6WPVWDkF7U8&feature=related 11
  • 12. OUR PILOT EXPERIMENT: • 20 students on “Digital Revolution” module • Students asked to follow the tutor, each other and others for one semester • Twitter training was provided to all students (only three were ‘experts’) • Students invited to tweet on the subject • Students asked to write a reflective statement at the end 12
  • 13. STUDENTS FEEDBACK ON TWITTER USE • Quick, delivers messages • Takes time from studies to faster (viral effect) maintain the account • Excellent message dashboard • Does not replace email or VLE for class communication and • Integration with SMS costly feedback • Does not replace face-to-face • Easy to use and learn contacts • Improves the community feel • Dealing with twitter spam within the group • Information overload • Gives access to new sources • Privacy aspect and contacts • Can be integrated with • Requires motivation to use by Facebook some, but can become addictive for others • Gives all students equal voice 13
  • 14. RECOMMENDATIONS • Teaching Activities – What is the reason of using twitter ? – What teaching or learning activity it will support? – Device assignments that make use of twitter – Encourage twitter use by awarding marks, rewards for best tweets, etc. • Tutor’s use and motivations – Familiarise yourself with twitter tools and etiquette – Be proactive in ‘twitterspace’ – Combine with other tools if possible: Email, Moodle, Facebook – Personal twitter account vs dedicated module name account • Provide students with training, guides and support . 14
  • 15. USEFUL ON-LINE SOURCES • The Twitter Guide by Mashable http://mashable.com/guidebook/twitter/ • The Ultimate Twitter Guidebook For Teachers http://edudemic.com/2010/06/the-ultimate-twitter-guidebook/ 15
  • 17. USEFUL TECH-EDUCATORS TO FOLLOW • @courosa: Alec Couros, Regina • @drbexl: Bex Lewis, Winchester • @timbuckteeth: Steve Wheeler, Portsmouth • @jamesclay: James Clay, Gloucestershire • @russell1955: Russell Stannard, Westminster • @hopkinsdavid: David Hopkins, Bournemouth 17
  • 18. CONCLUSIONS • If used in the right context, twitter can engage students • It is a free and easy to use platform with plethora of tools • We aim to conduct a larger pilot in 2010-11 – more staff and students on several modules – examine pedagogical implications 18