this presentation is about positive and efficient use of social media for NGO in frame of the Youth in action training cource "New media instrument for NGO. Chernivtsi, 1-9.07.2014". The presentation is developed by the trainer Nadiia Babynska (Virna). http://newmediango.blogspot.com

1. SOCIAL MEDIA

2. MEDIA (COMMUNICATION)
tools used to
store and
deliver
information
or data

3. TRADITIONAL VS SOCIAL MEDIA

5. OCIAL MEDIA

6. HISTORY
Geocities, created in 1994, was one
of the first social media sites. The
concept was for users to create
their own websites, characterized
by one of six "cities" that were
known for certain characteristics.
http://www.webmasterview.com/2011/08/social-networking-history/

7. THINK GLOBAL, ACT SOCIAL!

8. TYPES
1. collaborative projects (for example, Wikipedia)
2. blogs and microblogs (for example, Twitter)
3. social news networking sites (for example, Digg and Reddit)
4. content communities (for example, YouTube and DailyMotion)
5. social networking sites (for example, Facebook)
6. virtual game-worlds (e.g., World of Warcraft)
7. virtual social worlds (e.g. Second Life)
by Kaplan and Haenlein (Business Horizons)

10. CONTENT
Valuable
Engaging
Searchable
Easy to read
Actionable
by Brooke Ballard
founder & Chief Digital Strategist at B Squared Media

11. COMMUNITY
1. pick the platform where your target
audience is
2. allow — and ENCOURAGE —
conversation and discussion
3. celebrate your community members

12. CONVERSATION
“Stop using [social media] purely
as a distribution channel and
just talk to people.”
dating
by Kimberly Yuhl Media Works
Think Conversation,
Not Campaign (TM)

13. COLLABORATION
listen
have more conversations
show that you care
individuals working together
toward a common goal

14. CONVERSION = COMPLETION
- promote your content in a way
that is entertaining and native to each platform
- don’t only post links to your content
- plan your analytics
by KISSmetrix.com

15. NEGATIVE FEEDBACK
- create a process for handling feedback
- gauge what type of feedback
- respond to feedback
- have patience, be helpful, make changes
- give your audience the opportunity to
respond first
- know when to take it offline
- don’t take it personally
http://simplymeasured.com/

16. TIME MANAGEMENT
- Your goals should be clear
- Your content is focused on your target
audience
- Plan and organize (calendar)
- Know when to automate
by Stephanie Hatch Leishman

17. FACEBOOK
Keep things positive
Provide information
Provide links
Include images
Mobile friendly
Engage with users
Be available

18. INSTAGRAM
Editing
Rule of thirds
Captions
Use hashtags
Reply

19. TWITTER
CTA
Punctuation
Shorten links
Format
Mentions
Retweet
Add an image

20. YOUTUBE
Uploading
Catchy title
Description
CTA
Tags

21. LINKED IN
Status update
Provide a link
Edit description
Interact with commenters
Research and analyse

22. GOOGLE +
Tag brands and people
Utilize hashtags
Tranding topics
Use image
Interact with commenters
Find communities

23. BLOGS
Engaging title
First paragraph
Relevant image
Word count
Call to action
Links
Share in social media

24. TYPES OF USERS

25. GOOD WORK WITH FACEBOOK

26. EFFECTIVE CTA FOR FACEBOOK POSTS
#Hashtags
- 83.9% of the posts examined did not contain any hashtags
- Among posts that included hashtags, the majority had only a single hashtag,
accounting for 11.6% of all posts.
- Posts that included hashtags had more interactions on average than those that
did not.
- Posts with one or two hashtags had more engagement on average than those
with three or four.
http://www.marketingprofs.com/charts/2014/25391/the-most-effective-calls-to-action-for-facebook-
posts#ixzz36UA037Vw

27. EFFECTIVE CTA FOR FACEBOOK POSTS
Punctuation
- 71.2% of the Facebook posts examined did not include an exclamation point,
21.6% used a single one, 5.2% had three, and 2% included four or more. The
analysis found a positive correlation between post effectiveness and number of
exclamation points per post. Posts with seven exclamation points had the most
engagement.
- 78.1% of the Facebook posts examined did not contain a question mark, 19.6%
had a single one, 1.8% included two, and 0.48% had three or more. Posts that
used nine question marks had extremely high engagement.

28. FACEBOOK RULES

29. FACEBOOK RULES

30. FACEBOOK RULES

31. LIKES/DISLIKES

32. WHY DO YOU USE IT

33. TASKS

34. PRESS RELEASE
hook inverted pyramid
focus story
originality strategy
structure

35. STRUCTURE

36. EXAMPLE
[HEADLINE]
The first paragraph. Begin your press release with a two sentence paragraph that
provides a quick overview of the news why it is important. It should read easily and
make your news sound exciting to a general audience.
Next, provide some background information on the program or event. Make sure to
write your release in terms that your target audience, and the general public will
understand.
Your text should explain the purpose of your event and intrigue the reader to find out
more, visit your website, contact you for more information.
ABOUT
The final paragraph should be a brief description of your organization. Include a
summary of other events or happenings and a brief history of the company. Also
include
"For more information, contact:" as the last sentence.

37. SHOULD BE
Place, day, date (starts the first line of
release)
Body of release
Information about the nonprofit
organization
Repeat contact information
and/or offer to provide someone to
interview.