Assignment No. 8 Responsibility of Mass media1. Definition of Mass Media; 1.1 “Mass media consists of the various means by which information reaches largenumbers of people, such as television, radio, movies, newspapers, and the Internet.”[1*] 1.2 “Mass media are tools for the transfer of information, concepts, and ideas to both generaland specific audiences through their sources. “[2*]2. Types of Mass Media.[3*] 2.1 Print (books, pamphlets, newspapers, magazines) 2.2 Cinema from about 1900 2.3 Radio from about 1910 2.4 Television from about 1950 2.5 Internet from about 1990 2.6 Mobile phones from about 20003. Social Responsibility of Mass Media; [3*]Sociologists study that mass media has some responsibility to aware the people. It is veryimportant for any country to see how their mass media shapes their peoples values, beliefs,perceptions, and behavior. 3.1 Mass Media Contributes to Socialization; Mass media should contributes to socialization, including gender socialization, as when moviescompletely teach young people that it is wrong for females to have many sexual partners . 3.2. Level of Awareness. It is the reasonability of mass media to increase the level of awareness. Media should contributein increasing the general knowledge, who is who and what is what and knowledge of currentissues etc. The programmers having media discussions, current affairs, documentaries, etc havebeen instrumental in enhancing the common man’s awareness.
Assignment No. 8 Responsibility of Mass media3.3 Fair Mass Media .Mass media should be fair with everyone .Theire should be no favourism .Mass media shouldhave to support everyone with equal rights .3.3 Media ought to work for Culture.Mass Media should have to work for culture. It is the responsibility of media to support culturalprograms. Media should not play the activities which are against the culture.3.4 Condemn Criminal Activities;Mass media should condemn criminal activities. Media should have to make aids of punishmentof crime can reduce the crime.3.5. Helps in Educational Efforts;It is the responsibility of Mass Media to promote educational activities.3.6 Give Voice to Low level;Media should give the voice to neglected element of society. It is the responsibility of MassMedia to raise the problems and issue of poor before the high class people.3.7 Give the solution of issue;Media has to do something for the solution of issues by presenting the opinion of experts.3.8 Development of Public Opinion.Media discussion / other programmes highlight the issues, hold cross-discussions, and identifywhat are reasons of issues. Stances of different segments of society on key issues should bebrought out: it helps to make / develop public opinion on different issues.3.9 Development Efforts of State.Media should have to assist in development efforts of state .Programmers like “Parah LikhaPunjab”, “Coverage of Earthquake”, have contributed in projecting efforts being made towardsstate development.3.10 Supports to Public Issues / Affairs.Media should have to provide viewpoint of the public on public issues. Media should have togive voice to the public.
Assignment No. 8 Responsibility of Mass media3.11 Supports Democracy.Media should have to support democracy by bringing out the democratic norms. Providing livecoverage of parliament proceedings, activities of politicians, programmes on democracies arefew of the examples.References:1*.Lorimer, Rowland & Scannell, Patty (1994).” http://www.cramster.com/definitions/mass-media/852”Manchester University Press. pp. 26–27. ISBN 9780719032*. Winett, L. B., and Wallack, L. (1996). "Advancing Public Health Goals through the MassMedia." Journal of Health Communication 1:173–196.3* . “http://en.wikipedia.org/wiki/Seven_mass_media”