Japan Market Overview and Asia

Asian Breeze!
!
Japan ICT Market !

29-30th Oct 2012

Powered by!
Supporting of your Global Reach
Open Meetup Inc.

Self Introduction
George Goda!
TOSHIBA R&D, Alliance with Swedish Vendors, Offshore Manufacturing

Murata MFG Co. North America Sales Engineer, Corporate marketing

Nobot Inc.! Marketing Director, bought by KDDI Group 20MUSD

KDDI Group International Strategies General Manager

Now ! 1) CEO of WEGLO Inc.!
! ! !2) CMO of 01Booster, Incubator!
! ! !3) Advisor of Samurai International!
! ! !MBA, Master of Science Tech.

Japan overview / Location

Tokyo area or others
Nagoya : Toyota, many !
manufacturing

Sendai : Revival support by Gov.

Tokyo : Metropolitan

Kyoto : Some international companies
Osaka : Second large city, medicine

Kobe : P&G, big port
Hakata : Try to international

Naha : IT Park, Data Centre

Japan overview / Basic indicator

Population
GDP
PPP
Population : 127M
Japan
127,619,200
6,125,842
35,578
Thailand
67,444,960
367,875
10,204

male
female
1)
Aging

-‐
Healthcare
service

-‐
Service
for
Aged
person

2)
Economically
mature

-‐
Something
diﬀerent

-‐
High
quality

-‐
Higher
request

However… / can think as “Cash-Cow”

=

Japan Special segment

Otaku
(Geeks)

(Niche,
but
strong)

High-‐school
ladies

(Fashion
Reader)
Elder
People

(Emerging)

“NEET”

Younger

Local
ciKes
People

(High
PotenKal)
(No
work,

no
in
educaKon)

Japan Special customers

日本語
&
CreaKve

Some
Non-‐Japanese

apps
have
strange

Japanese…

Higher
CreaKve

**
Diﬀerence
of
Color
Feeling!
Various
colors

Long
explanaKons..

Health Care Service / Next potential

h[ps://wellnote.jp/

h[p://caloo.jp/

h[p://welby.jp/

Japan overview / Communication

Infrastructure of communication is excellent
3G Penetration : 99% (100% covered population)!
!
Now Started LTE!
!
Smartphone penetration : 24% (70% by 2016)!
- Android : iOS = 6 : 4!
- Unlimited : 4000-5000JPY = around 1700 Baht!
!
100Mbps / Optical ﬁber = 3000 – 4000JPY!
= around 1400 Baht

Japan overview / Mobile operator

WILLCOM
:
PHS
service

E-‐mobile
:
Mobile
broadband
So-bank%
24%%
Docomo% They don’t !
48%% have iPhone
With US?
KDDI%
28%%

Very
strong
verKcal
integraKon
model

Japan overview / Mobile operator

Controlled

-‐
Devices

Very
strong
verKcal
integraKon
model

-‐
Contents

-‐
Site

-‐
Payment

-‐
ads

High-‐end
Feature
phone

Japan overview / example : Docomo

Focus
on
Smartphone

Shib
to
Service
again

Service
Voice

Data

Japan overview / example : Softbank

Japan overview / Two trends

NA
Europe
LaKn

Asia

Oversea
acquisiKon

StarKng
oversea
oﬃce

Let’s promote Thailand more!

Higher
Credit
card
penetraKon!!

Higher
household
income!!

Higher
penetraKon
of
Smartphone!!

Pro-‐Japanese!

Near Field Communication & Business

Real
Aﬃliate

Unique Functions of Japan mobile
Water
proof
NFC
(Mobile
Payment)
Mobile
TV

IR
CommunicaKon

Japan High Valuation companies

AdverKsing
company
are
looking
for
“media”

h"p://rank.marketgeek.net/

Japan High Valuation companies / example

Japanese and Companies

Please
request
to
“Management!
directly

No
acKon

No
Give
and
Take
only

Decision
making
is
really
slow
Change?

Like
exclusive

But
if
starts,

they
are
Kghtly
working

Credit Card penetration

Credit
Card
:

UK#

around
300%

US#
Cash#

(per
populaKon)
Korea# Credit#/#Debit,#Check#

Japan#

0%# 20%# 40%# 60%# 80%# 100%#

Credit
card
usage
rate

Total
Payment　

（Trillion
JPY)

h"p://www.faircard.co.jp/market/index.html

BtoC e-commerce

BtoC
e-‐commerce
Market
100M
JPY

Credit
card
penetraKon
is
more
than
270%

SKll
only
12%
uses
Credit
card

e-‐commerce
rate
is
lower
than
others

BtoC e-commerce

Focus
on
E-‐commerce
E-‐commerce
mall
Net-‐Banking

Hotels
Coupon
Online/Oﬀ
line

Rakuten
travel
Ikyu.com

Price Comparison site / Kakaku.com

h[p://kakaku.com/

One of big Information company..

Human
Resource
Real
Estate
Town
Info

Lesson,
educaKon
Bridal

Web service market forecast

100M
JPY

Portal
site

Blog,
mini-‐blog

Social
Network

Social
Gaming

Web service companies

Social
networking
and
Games

Blog,
Mini
blog

Portal
site,
News

GREE business model

Social
Networking
+
Social
Gaming

Users

Social

Social
Networking
Gaming
Community

Text
board

In
apps
purchase

Increasing
PV
of
Virtual
goods

In
apps
charge
Ads
Revenue

GREE

2ch ( Large text board in Japan)

Cookpad

Paid
users

:
ads
=
52
:
48

Restaurant site

h[p://www.gnavi.co.jp/

h[p://tabelog.com/

Japan Social Service
14M
User
(
11%),
but
sKll
Facebook
promoKon
is

early
stage

32M
user,
it
becomes
popular
channel

But
Kmeline
and
others
are
not
so
used

20M
user,
it
becomes
popular
PromoKon
Channel

But
now
move
to
Facebook?

27M
Users
29M
Users

More
than
20
M
Users
40M
Users

Access by devises

Video
Blog
sharing

PC
Net-‐PC
Tablet
Feature
Phone
Smartphone

Video Sharing Service / Comments and Communication

22.5M
Users

1.3M
paid
users

h[p://www.nicovideo.jp/

Online Advertising Companies
They
are
looking
for
high
Page
View
media
(web-‐site)
in
Asia

Example
:
Online
ads
companies
Large
ads
agency

Japanese Startup Ecosystem (Not all! There are many others!)

Angels
Some
Angels
Media

Seed

IncubaKon

Early

Growth

Later

Event

* Not Including all related org/companies

Example of AppMarket

!
Smartphone apps Market (iOS)!
!
No1 Apps at AppStore!
* Free : 60k-80k DL / Day!
* paid : 7k DL / Day!
!

Apps Review site

iPhone
and
Android
Android

Ketchapp!
-‐ケチャップ-‐
Appllio
-‐アプリオ-‐

h[p://ketchapp.jp/
h[p://appllio.com/

OCTOBA
-‐オクトバ-‐

Smapli
-‐スマプリ-‐
h[p://octoba.net/

h[p://smapli.net/

meetroid
-‐ミートロイド-‐

■iPhoneレビューサイト
h[p://www.meetroid.com/

iPhone
アンドロイダー

h[p://androider.jp/

AppBank
-‐アップバンク-‐

Android
girls
-‐アンドロイドガール-‐

h[p://www.appbank.net/
h[p://android-‐girls.com/

meet
i
-‐ミートアイ-‐
スマホガール
h[p://web.meet-‐i.com/
h[p://spgirl.jp/

AppleFan!
-‐アップルファン-‐
andronavi
-‐アンドロナビ-‐

h[p://andronavi.com/

h[p://www.applefan2.com/

EXドロイド -‐エックスドロイド-‐

App
Woman
-‐アップウーマン-‐
h[p://exdroid.jp/

h[p://appwoman.jp/

Favroid
-‐ファブロイド-‐

iPhone女子部
h[p://favroid.com/

h[p://www.iphonejoshibu.com/

Androidアプリ100

Girl's
App
-‐ガールズアップ-‐
h[p://android-‐100.com/

h[p://girlsapp.jp/

Tabroid
-‐タブロイド-‐

h[p://www.tabroid.jp/

iPhone女史
1

h[p://www.iphone-‐girl.jp/
Hatena
Bookmark26

Twi[er51

お気に入り追加 30

auのAndroidタブレット

AppBank

Ads
arKcle,
E-‐commerce
and
so
on

games

1-‐2MUSD/month?

Example of Hot Gaming Companies and more

Large
App
Review
Site

Example of e-commerce

Zozotown.com

Cosme.net

Example of Facebook Success

h[p://welby.jp/

Go to the world

Appendix

Startup Ecosystem

h"p://blog.startupcompass.co/the-‐rise-‐of-‐startup-‐ecosystems-‐silicon-‐valley

English Super Corridor

h"p://blog.startupcompass.co/the-‐rise-‐of-‐startup-‐ecosystems-‐silicon-‐valley

SV/SF!
NYC !
LA!
Seattle!
Boston/Chicago !
Austin !

BtoC　：　できるだけ安くと考える

BtoB　：　レバレッジが効くのであれば、金を払う

　　　　　　→日本に比べてStartupの製品を使いやすく、BtoB系のStartupが多い

h"p://www.slideshare.net/NenadMarovac/european-‐champions-‐in-‐entrepreneurship-‐by-‐nenad-‐marovac-‐12904906

Key Indicator…

- Economy & Income!
- Politics System, Infrastructure!
- Religion / Ethnics!
- Geopolitics!
- ex-Colony!
- Government, Financial group!
- Negative List

2015….

ASEAN Economic Community
- Indonesia!
- Malaysia!
- Singapore!
- Vietnam!
- Brunei!
- Myanmar!
- Philippine!
- Laos!
- Cambodia!
- Thailand!
!
= 1/2 -1/3 of Japan GDP

Example : Differences of service..

China
Summary!
- Difﬁculty of payment system for individual person!
- Super strong platform such as Tencent, Sina. Their Platform have Event function!

50% Online Payment : Alipay!
www.alipay.com

There are communities in Sina Weibo, and these have function of Event page.!
Generally, many uses this function!

Korea
Summary
- For example there is Onoffmix!
- Many uses Naver Café (can use Paypal)

Paypal share is less than others!

http://onoffmix.com/

Taiwan
Summary
- There are Accupass, Registrao!
- Still many uses Direct Mail!
!
Payment : ATM, 7-11 ibon, Famiymart, Paypal, Credit Card!

All Event! Tech Event!
http://www.accupass.com/
http://registrano.com/

HK
Summary
- There is no many choice except to use Western service !
- hkticketing.com!

h[p://www.hkKckeKng.com/

Thailand
Summary
- Using Direct Mail!
- Using Facebook Event function!
- Promotion in Train, Commercial on TV (Very Cheap)!
!
They can buy ticket by Internet, but need to get the ticket at Ticket counter…!
!
* Delivery problem!
* 10M credit card, but early stage!

Vietnam
Summary
1M
Credit
card…

SKll
early
stage.

h[p://www.acKon.vn/
h[p://keewi.me/

Indonesia
Summary
- Little event site. Large ticket companies!
!
- Small penetration of Credit card (Mainly prepaid)!
!
- They love to have meetup Off-line!

Income Level..
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ります。コンピューターを再起動して再度ファイルを開いて
ください。それでも赤い x が表示される場合は、イメージ
を削除して挿入してください。

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か、イメージが破損している可能性があルを開いてください。それでも赤い x が表示される場合は、イメージを削除して挿入
ります。コンピューターを再起動して再してください。
度ファイルを開いてください。それでも
赤い x が表示される場合は、イメージを
削除して挿入してください。

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ためにイメージを開くことができないか、イメージが破損している可能性があります。コンピューターを再起動して再度ファイ
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す。コンピューターを再起動して再度ファしてください。
イルを開いてください。それでも赤い x
が表示される場合は、イメージを削除して
挿入してください。

Expand Asian Country

- Local knows Everything?!
- Research / Direct Answer?!
- Who has power?!
- Why to “this” country?!
- Negative List / Permission to work!
- Promotion!
- Recruiting!

Malaysia hatch International Business..

Penang

KL

Cyberjaya

Johor

Korea… They are so serious, we should learn from them!!

Vietnam

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ください。それでも赤い x が表示される場合は、イメージを削除して挿入してください。

イメージを表示できません。メモリ不足のためにイメージを開くことができないか、イメージが破損している可能性があります。コンピュ
ーターを再起動して再度ファイルを開いてください。それでも赤い x が表示される場合は、イメージを削除して挿入してください。

イメージを表示できません。メモリ不足のためにイメージを開くことができないか、
イメージが破損している可能性があります。コンピューターを再起動して再度ファイ
ルを開いてください。それでも赤い x が表示される場合は、イメージを削除して挿入
してください。

Vietnam and US…, and Brand-new Vietnam..

Why did you back to Vietnam?!
Because we can make history…

Vietnam Startups Ecosystem

Successful start-ups!
VNG, VC Corp, FPT Online!
!
Venture Capitals!
- IDG Ventures Vietnam(70), !
- VinaCapital DFJ, !
- Cyber Agent Ventures!
!
Almost no angel investors!
!
Things are changing and growing!
More incubators

Vietnam as Startups

10 Mobile Payment!
5-10 PC Payment

Vietnam Startups from Macro View..

140,000,000"

120,000,000"

100,000,000"

80,000,000"
Japan"
60,000,000" Vietnam"

40,000,000"

20,000,000"

0"
2012" 2015"

7,000,000"

6,000,000"

5,000,000"

4,000,000"
Japan"
3,000,000" Vietnam"

2,000,000"

1,000,000"

0"
2012" 2015"

Indonesian Startups

Emerging…!
- E-commerce!
- Travel!
- Mobile Apps!
!
- Facebook, C-C, Education

Indonesian e-commerce

Source : Dailysocial

Scattering of Indonesia

Jakarta

Bandung

Yogyakarta

Malang

Surabaya

Singapore Ecosystem

Corporate Tax 17%
Capital Gain Tax 0%

Two functions…

01Booster
WEGLO

- Incubation service! - Total support of your !
- Share ofﬁce in Tokyo! Oversea business
- Strong network in Japan!
with Globis Management School

My business as WEGLO and partners
Our goal is Total Platform of Oversea business!
Customer : Mid-Large size companies in Developed countries!
Problem : Services are very fragmented!
Service : Curation (Aggregation) service for Oversea business
Sales

Sales & Media
US!
Japan!
Singapore(Plan)

Our company or Alliance with Partners!
Future Research (Plan)

Operation Flow Management!
Sale & Marketing
Investment / Incubation

Market Research

Market Place

Data Base
Philippine!
Delivery

Strategy and Execution
(Plan October)
Control / Media
Promotion (Plan)

Development
SEA Office!
(Plan)
Human Resource
Delivery!
Virtual Company
Legal, Back-office, Office space

Our Service with Alliance
System
Office

What We do
Total Supporting of your Asian Business

Research
Strategy & Execution
- Market! - Strategy and Planning!
- Alliance Partner! - Execution support!
- Investment target! - Business Trip support !
and more
and more

Promotion & Operation
Human Resource and more

- Promotion Planning! - BPO / Offshore!
- Operation Planning! - Recruiting support !
- Execution of above! in Oversea!
and more
- Introducing Ofﬁce, Lawyer etc..!
and more

Our Experience
All Oversea business Middle size Advertising company!
!
Market Research for Sports Gym!
!
Market Research and ﬁnding alliance partner for e-learning!
!
Smartphone apps promotion to Asian Market!
!
Supported Asian Event (Indonesia, Thailand, Vietnam) for Incubator!
!
and more!

About WEGLO

Company Name ! !WEGLO Inc. Registered in US!
!
Japan Subsidiary! !WEGLO Japan Inc.!
!
CEO ! ! ! !George Goda !(george@weglo.in)!
!
Address ! ! ! !Second Watanabe Building 7F, 1-7-3, Higashi-Azabu, !
! ! ! ! !Minato-ku, TOKYO, JAPAN, 106-0044 !
!
Contact ! ! ! !info@weglo.in!
! ! ! ! !+81-90-9690-5984!
!
Web ! ! ! !weglo.in!
! ! ! ! !facebook.com/Weglo.in!
!
Business ! ! !Supporting Oversea business!
! ! ! ! ! !- Research, Strategy and Execution, Promotion!
! ! ! ! ! !- Human Resource!
! ! ! ! ! !- Connect to Ofﬁce, Legal service and more!

Start business in JAPAN ?!
!
!Incubation style Shared ofﬁce !
!Now we are expanding our alliance to Asia

Powered by Open Meetup Inc.

Who we are.. / Professional Company Group as Open Meetup Inc.

Norifumi Suzuki : Business Development !
CEO of NextMarket!
- CCC Corporate Planning Director, IPO!
- Founder of Kids Base Camp, acquired by Tokyu Railway Company

Mitsuhiro Hata : Educational Consulting!
Director of CareNet, CEO of Millennium Partners!
- Boston Consulting Group!
- VC, Founders of Ventures (one was IPO)!
- Lecturer of Globis Management School

George Goda : Global Marketing!
CEO of WEGLO Inc., Strategic Advisor of Samurai Int.!
- Toshiba, Murata MFG Co. Oversea Business, Alliance, Marketing!
- Nobot Inc. Marketing Director (acquired by KDDI Group)!
- International Strategies GM of KDDI Subsidiary company
Kenichi Kishi : Back ofﬁce!
CEO of RiyudoCho Consulting Group! 龍土町
- Tax Accountant, and supports many companies! コンサルティンググループ
- Representative of Globis Entrepreneurs Club

Kimito Higuchi : Oversea Human Resource!
CEO of iForce!
- ILO Organization under Japan Government!
- Supported human resources related to ODA etc

Our Activities, Started from 1st June 2012

Partner of !
Business Development!
Globis Management School, ! Alliance
(Oversea Expansion Support)
Largest Japanese MBA School

Event / Education
Share Ofﬁce
Incubation!
Business Development

Supporting of your Global Reach
Powered by!
Open Meetup Inc.

Open Meetup Inc.! George GODA!
! !
E-mail : george@weglo.in! E-mail : george@weglo.in!
Web : 01Booster.com! Tel : 81-(0)90-9690-5984!
Facebook : facebook.com/01Booster
Twitter : Global_GG!
Facebook : facebook.com/weglo.in

Japan Market Overview and Asia

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