3. What’s Taiwan like for IT?
• Internet savvy, wealthy population
• Smartphone penetration to reach 40% (2012)
• Facebook Nation: 10 million users (45%)
• In general, use western social media
• Heavy gamers, social, online, flash, mobile
• Inexpensive developer talent
– Fliptop, PicCollage based in US but tech in Taipei
• Heavy spenders, eCommerce is popular
– Average app spend nearly US$2
– Android is currently barred from paid apps, so stick to
iOS for now!
5. What Japanese companies can gain
• Localization in Greater China
– A stepping stone to the Mainland
– Chinese is Internet’s next biggest language
– Close access to HTC, Acer, Asus, Quanta, BenQ
– Taiwan is more like Japan than you think!
• Partnerships with Taiwanese startups
– Integration of existing services
– Third-party collaborations
– Access to a medium-sized, mature Internet market
6. Why should you call me?
• We’ve helped several startups & companies
enter or gain traction in the Taiwan market
• It’s in the best interests of both parties to help
each other out!
7. Great! When should I come to Taiwan?
• Taiwan’s largest startup demo event
– 25 teams on stage, 50 in expo hall, 1500 attendees
– July 18 – 19, 2012
– We are inviting teams from Japan to present
Consider yourselves INVITED!