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Nahed jaber toyota_presentation


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A social media marketing presentation for Toyota as part of the final assignment of the NMDL class at MSU.

Published in: Automotive
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Nahed jaber toyota_presentation

  1. 1. Social Media Marketing Proposal by Nahed Jaber NMDL Spring 2011
  2. 2. Why social media? Building Online Presence• Build brand-awareness online• Segment audience to target• Instant and spontaneous advertising
  3. 3. Benefits of social media marketing• Build brand-awareness• Influence the acceptance and promotion of products and services• Generate website traffic, viral buzz and incoming links to website for SEO purposes• Measure ROI
  4. 4. Market Analysis• Target market audience - Gender, age, education, income• Market trends - Style, sophistication• Market style - Technological awareness, social media platforms
  5. 5. Campaign development• Website revisions/modification• Landing page on website
  6. 6. Campaign development• Facebook• Twitter• YouTube
  7. 7. Campaign development• AdWords• SEO/keyword search• Blogging• Press releases• Listening and monitoring !"#$%#&()#&*+,,-
  8. 8. Evaluation & MeasuringGoogle AnalyticsGoogle InsightsGoogle AlertsYouTube InsightsTwitter searchTechnocratiTrackurHootsuit
  9. 9. Timeline & Budget One-year campaign
  10. 10. Final thoughtLet’s build cars and wow drivers!