2. Limit attendance:
■ The ride-and-drive, although it took place in busy
Manhattan, never once felt crowded. Attendees registered
to drive the cars in a spacious glass structure called The
Cube, which was right next to the restaurant and offered a
constant view of the shiny black Cadenzas in the circular
driveway outside. People had plenty of room to roam
around and enjoy “mocktails” and hors d’oeuvres before
and after their ride until they were seated inside the
restaurant.
3. Provide escorts:
■ At every step of the way someone was on hand to greet
attendees, make them feel welcome, help them into and
out of their Cadenza, accompany them to the restaurant’s
maître d’, engage in small talk and ask how the experience
was going, making the whole thing feel warm and personal
instead of like a marketing event.
4. Serve excellent food:
■ And we mean excellent. Forget the cheese and crackers
and mini meatballs. Kia’s appetizers included mounds of
fresh shrimp and antipasto. Inside the restaurant, the
printed menu especially prepared for this event offered a
range of delectable choices. I went for the steak and
braised short ribs, accompanied by a fresh salad and a
marvelous Chilean cabernet sauvignon. The medley of
chocolate desserts was to die for.
5. Create ambiance:
■ The Credenzas outside of the restaurant made an
immediate luxury statement that looked like it could be an
ad in a glossy magazine, a feeling continued throughout
the event, from start to finish. Other touches: the gigantic
ice sculptures in the restaurant, the classy wait staff and
an unobstructed view of the river. Kia branding was
understated and elegant when in view. Ambiance is
needed in Luxury Events and Entertainment
6. Add a special touch:
■ Attendees went on private tours of the chef’s kitchen. We
got to speak with the chef, step into the refrigerator and
see how he organizes his cuts of beef and chicken, fruits
and veggies. We visited the restaurant’s Riverpark farm,
which is right on site in a unique garden plaza and provides
all the farm-to-table ingredients used in the dishes, and
received a cookbook, signed by Colicchio himself. Speeh is
one of the best idea which matches Luxury Events and
Entertainment