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ROLE OF MOTION GRAPHICS IN VISUAL COMMUNICATION

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ROLE OF MOTION GRAPHICS IN VISUAL COMMUNICATION

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ROLE OF MOTION GRAPHICS IN VISUAL COMMUNICATION

  1. 1. ROLE OF MOTION GRAPHICS IN VISUAL COMMUNICATION NAMITHA M R ID. No. 2015664502 M.Tech. LWME TNAU PGS 602 TECHNICAL WRITING AND COMMUNICATION SKILLS
  2. 2. INTRODUCTION  Visual communication is a method of expressing ideas in the form of pictures, graphs or other visual aids  It is a language which is composed of pictures  On the path of intellectual communication the magic of motion has always been attractive for human and helped him a better communication
  3. 3. CONTD…  Nowadays, the art of animation is considered as a powerful means of communication  For more effective communication a new tool called motion graphics has been introduced in the field of visual communication  John Withney, the well-known animator coined the term in 1960
  4. 4. CONTD..  Movement is a principal characteristic of human life  Different movements were considered as influential factors in the process of communication  Human beings have always tried to animate their pictures to convey their messages to the audience Eg. Lascaux cave in France
  5. 5. Artistic works from Lascaux Caves
  6. 6. CONTD…  Motion graphics or moving graphics is created by video or animation technology and also by making a hallucination of movement or changing the appearance of visual factors  When used in multimedia projects, motion graphics is usually accompanied by sound
  7. 7. METHODS OF MOTION GRAPHICS IN THE FORMATION OF COMMUNICATIONS  Different methods of motion graphics are adopted based on:  Type of message and its audience  The taste of the motion graphic designer  The conditions under which the work is going to be produced
  8. 8. 1. FLASH ANIMATION AS AN ANIMATION METHOD  File extension is .swf  Need their own special player to be played  Simple in production and file size is small  Used by producers of 2D motion graphic and internet advertisements
  9. 9. CONTD…  Flash animation saves the vector information instead of saving the pictures and while playing draws this information according to the time table designed by the animator  For pre-recorded shows, rendered frames are transferred into other formats or media like movie or digital image
  10. 10.  D:nFlash-animation tutorial(for beginners) - YouTube [360p].mp4
  11. 11. 2.FLAT, A 2 DIMENSION METHOD  2D motions are a group of images made by computer which includes 2D models like geometric figures, text and digital images  Here, a definite number of pictures are played one after the other with a definite speed  File extension is .gif  Huge size and has capability of unlimited colors  Used in Reciprocating Short Motion in web pages
  12. 12. CONTD…  To produce 2D animation, separate images and separate transparent layers are used  Then, hands, eyes, mouth, clothes and other elements are moved by the animator in the key frames  The difference in appearance of the key frames are identified by the computer in the process of morphing
  13. 13. CONTD…  At the end, the animation is rendered  Key frames and the intermediate frames play important roles in the production of 2D animation
  14. 14. 3. VIRTUAL 3D ANIMATION  Brain has the ability to integrate 2 images received from 2 eyes and to overlap them in order to identify the depth of the environment  In 3D animation, a 3D environment is simulated in the brain by showing 2 simultaneous images to each eye  For that, the producer records the particular 3D image from 2 view points and plays it
  15. 15. CONTD..  By using a special device which is able to show these 2 pictures separately for each eye, the audience is able to watch the picture in a completely 3D manner (Taylor 1996)
  16. 16. 4.PHOTO MONTAGE  The innovative art of photo montage is able to realize many of the impossible wishes of human by placing a couple of pictures besides each other or by using computer software  Creativity can be the shortcut to human wishes
  17. 17. CONTD..  Music helps feelings be well expressed; really enlivens a dead work  In a motion graphic work in which sound is more attractive, the audience will focus on the sound 3.Alphabetical characters in motion graphics  In the realm of motion graphics, alphabetical characters are considered as images  These are more seeable than readable
  18. 18. CONTD…  Eg. Nastaliq calligraphy has gentleness and passionate impressive tranquility which are the characteristics of curves in graphics  Aesthetic aspects are given the primary priority 4.Color in motion graphics  In the context of motion graphics, color and paying attention to color are more important
  19. 19. CONTD…  The visual simulators enter into sensing memory and are saved there for about one second  The capacity of this storage space is about 16 objects  So, the objects enter the sensing memory and immediately disappear
  20. 20. CONCLUSION…  Generally in motion graphics, visual elements like line, dot, surface etc are mixed with visual ideas such as rhythm, emphasis and contrast, then combined with sound and motion and finally, by passing through the mind of the designer, they will be presented to the audience and create an influential performance
  21. 21. CONTD…  The presence of motion and sound as the effective elements in the process of influencing the audience’ minds ends in better communication of the audience with work and conveys more complex concepts and meanings in simpler format
  22. 22.  Makkhi (Eega) Movie Graphic and animations Making - YouTube [720p].mp4
  23. 23. REFERENCE  http://www.ijsr.in/upload/1126697859Mr%20%20Fat tahi%202%20Rev.pdf  https://www.youtube.com/results?search_query=2d +animations  https://www.youtube.com/watch?v=2J-rQMO3q_o
  24. 24. THANK YOU

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