Case study on HSBC Bank

1. Uttara University

3. Our Group member name:
Name ID
Md.Nurul Amin Nayem M21431111141.
Mahmudul Hasan M21431111143.
ommey samia saimum F21431111127.
Farjana Boby F21431111109.
Mustafiz Rahman. F214311111116.

4. Our Presentation Topic
Name Is:
Case study on
“HSBC Bank”

5. INTRODUCTION TO HSBC
HSBC is one of the world’s largest banking and financial
services organizations. HSBC serve more than 45 million
customers through four global businesses: Retail Banking
and Wealth Management, Commercial Banking, Global
Banking and Markets, and Global Private Banking.
HSBC's international network comprises around 4400
offices covers 71 countries and territories in Europe, Asia,
the Middle East and Africa, North America and Latin
America.

6. History of HSBC
The Hongkong and Shanghai Bank was established in British
Hong Kong in 1865 and was incorporated as The Hongkong and
Shanghai Banking Corporation in 1866, and has been based
in Hong Kong (although now as a subsidiary) ever since. It was
renamed The Hongkong and Shanghai Banking Corporation
Limited in 1989. It is the founding member of the HSBC Group of
Banks and Companies, since 1990, is the namesake and one of
the leading subsidiaries of the London-based HSBC Holdings
PLC. The company's business ranges from the traditional High
Street roles of retail banking, commercial banking, corporate
banking to investment banking, private banking and global
banking. It is the largest bank in Hong Kong, and operates
branches and offices throughout the Asia Pacific region, and in
other countries around the world.

7. HSBC in Bangladesh
HSBC started operations in 1996. HSBC Bangladesh is
rated ‘AAA’in the Long-term and ST-1 rating in the Short-
term, which are the highest level of ratings for any bank
or financial institution in Bangladesh. HSBC Bangladesh
offers a comprehensive range of financial services such as
commercial banking, consumer banking, payments and
cash management, trade services, treasury, and custody
and clearing. People using this service can freely remit
money from Bangladesh to any part of the world and can
access their money from any HSBC booth around the
world.

8. Operations
HSBC has a significant presence in each of the world's major
financial markets, with the Americas, Asia Pacific and Europe each
representing around one third of its business. HSBC is the largest bank
in Hong Kong and prints most of Hong Kong's local currency in its
own name. As of 2014, according to Relsbank, HSBC was the fourth-
largest bank in the world by assets (with $2,670.00 billion), the
second largest in terms of revenues (with $146.50 billion) and the
largest in terms of market value (with $180.81 billion). It was also the
most profitable bank in the world with $19.13 billion in net income in
2007 (compared to Citigroup's $3.62 billion and Bank of America's
$14.98 billion in the same period).In June 2006, The Economist stated
that since the end of 2005 HSBC has been rated the largest banking
group in the world by Tier 1 capital. In June 2014 The Banker ranked
HSBC first in Western Europe and 5th in the world for Tier 1
capital. In February 2008, HSBC was named the world's most
valuable banking brand by The Banker magazine.

9. Principal business groups and
divisions
HSBC organizes its customer facing activities within four
business groups:
 Commercial Banking.
Global Banking and Markets (investment banking).
Retail Banking and Wealth Management (RBWM.
Global Private Banking

10. Commercial Banking
HSBC provides financial services to small, medium-sized
and middle-market enterprises. The group has more than
3 million of such customers, including sole proprietors,
partnerships, clubs and associations, incorporated
businesses and publicly quoted companies.

11. Global Banking & Markets
Global Banking and Markets is the investment banking arm
of HSBC. It provides investment banking and financing
solutions for corporate and institutional clients, including
corporate banking, investment banking, capital markets,
trade services, payments and cash management, and
leveraged acquisition finance. It provides services in
equities, credit and rates, foreign exchange, money
markets and securities services, in addition to asset
management services.Global Banking and Markets has
offices in more than 60 countries and territories
worldwide, and describes itself as "emerging markets-led
and financing-focused". It is currently being led by former
fixed-income trader Samir assaf who was promoted from
global head of markets on 10 December 2010.

12. Retail banking and wealth
management
HSBC provides more than 54 million customers worldwide
with a full range of personal financial services,
including current and savings accounts, mortgage loans,
car financing, insurance, credit cards, loans, pensions and
investments . Retail Banking and Wealth Management
(also known as RBWM) was previously referred to as
Personal Financial Services (PFS). This rename was
announced during HSBC's 2011 Investor Day.

13. Global Private Banking
HSBC Private Bank is the marketing name for the private banking
business conducted by the principal private banking subsidiaries of
the HSBC Group worldwide.HSBC Private Bank, together with the
private banking activities of HSBC Trinkaus, known collectively as
Group Private Banking, provides services to high-net-worth
individuals and their families through 93 locations in some 42
countries and territories in Europe, the Asia-Pacific region, the
Americas, the Middle East and Africa. According to the Scorpio
Partnership Global Private Banking Benchmark 2014, the bank
had 382 USD Bn of assets under management (AuM) a decrease of
4% on the 2013 figure.In September 2008, HSBC announced that it
would combine its two Swiss private banks under one brand name
in 2009, with HSBC Guyerzeller and HSBC Private Bank to be
merged into one legal entity, under the newly appointed CEO of
HSBC Private Bank, Alexandre Zeller.

14. Global product lines
HSBC Direct
HSBCnet
HSBC Advance
HSBC Premier

15. HSBC Direct
HSBC Direct is a telephone/online direct banking operation which
attracts customers through mortgages, accounts and savings. It was first
launched in the USAin November 2005 and is based on HSBC's 'First
Direct' subsidiary in Britain which was launched in the 1980s.
HSBCnet
HSBCnet is a global service that caters to local business needs by
offering specialized functionality for different regions worldwide.
HSBC Advance
HSBC Advance is the group's product aimed at working professionals.
The exact benefits and qualifications vary depending on country, but
typically require a transfer of Salary of USD 1,500 or more every month
or Maintain USD 25,000 of deposits in a Savings/Current Account or
investments.
HSBC Premier
HSBC Premier is the group's premium financial services product. It has
its own Elite Card entitled HSBC Premier World Card.

16. key success factors for HSBC
key factor of success is the ability of HSBC to reach a large
section of customers by different innovative promotional
campaigns. Moreover discounts, rebates, relaxing of interest
rates on loan during crisis etc. has helped to gain popularity
as well as confidence among its customers.
HSBC also keeps a strong focus on the services that it offers to
the customers. It offers personal banking services, consumer
finance, commercial banking, corporate investment banking
and market, private banking etc among 100 million customers
spread all over the world in a very professional and efficient
way .This has helped to boost up the confidence level of the
customers to a great extent. Also its professional attitude
towards understanding the different hitherto untapped
segments like niche marketing or targeting a specific
demographic segment has led to its success story.

17. SWOT ANALYSIS OF HSBC
Invest DirectStrengths
The size and diversity of HSBC is a key
strength. In the first half of the year, the Far
East contributed nearly two-thirds of group
profit. This balance may shift in coming
years as European and North American
markets recover.
Weaknesses
HSBC does not have the same clout
in investment banking as Barclays or
Morgan Stanley. While this may have
worked to the group’s benefit during
the financial crisis, now that markets
are picking up, HSBC could lose
some ground to its rivals.
Opportunities
HSBC never had to ask for a taxpayer
bailout during the financial crisis and has
been relatively untouched by the LIBOR
and PPI miselling schandals. The
reputational damage suffered by Barclays,
Lloyds and RBS gives HSBC an
opportunity to win significant business in
the UK market.
Threats
The UK government’s banking levy is
charged on assets owned by the banks.
However, with much of its assets
overseas, HSBC’s charge seems
disproportionate. If UK regulators
continue their assault on the sector,
HSBC may be forced to relocate.

18. HAVE YOU
ANY
QUESTION
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