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How to Use Social Media Effectively for PR

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Webinar on How to Use Social Media Effectively for PR April 6, 2011
The Marketing and PR Team
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nancy Shapira-Aronovic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
shapira marketing ,[object Object]
Our UK Partner - Patrick Smith ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Social Media Important for PR ,[object Object],[object Object],[object Object],[object Object]
Social Media Map Then
And Now—What’s Next ?
Who is Using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Important is Social Media for PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing/PR Mix for 2011
Social Media for B2B ,[object Object],[object Object]
Integrating Traditional and Digital PR ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Ye Olde PR Rules
New Rules of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Differences between PR 1.0 and PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are the goals for PR 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Elements of PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What this means for PR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Journalists are Using Social Media ,[object Object],[object Object],[object Object]
Journalists Use Social Media
Why Do Journalist prefer new media? ,[object Object],[object Object]
Why is this good for you? ,[object Object],[object Object],[object Object],[object Object]
What is the future of the Press Release? ,[object Object],[object Object],[object Object]
 
Building a Social Media PR Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maximize your PR Distribution Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Social Media Tips and Tools ,[object Object],[object Object],[object Object],[object Object]
PR Social Media Tips and Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Bit.ly
How to Use Bit.ly for Tracking PRs ,[object Object],[object Object],[object Object],[object Object]
How to Use Bit.ly for Tracking PRs
How to Use Bit.ly for Tracking PRs
Social Media Press Release Distribution Services ,[object Object],[object Object],[object Object]
Social Platforms to Connect Journalists and PR professionals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Help a Reporter Out
Twitter Chats for Sharing Info ,[object Object],[object Object],[object Object]
Social Media Monitoring/Optimization Tools ,[object Object]
All channels on one Dashboard
Social Media Learning Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Advertisement ,[object Object],[object Object]
Social Media Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media/PR Consulting, Execution and Training ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. Quality to Quantify Buyer Persona PR for your website
  2. Social networks influencing the marketing model which is evolving
  3. Not have a Blog Not have Twitter
  4. Use Screen Cap instead of link