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"I don't have content" ... Yes you have!

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Slides of presentation given at Digital Content Marketing Congress
http://www.contentmarketingcongres.be/

Published in: Business, Technology
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"I don't have content" ... Yes you have!

  1. 1. “I don’t have content” YES! You have! Presentation by Nancy Verbrugghe
  2. 2. How to start Talk to your employees Audit Inventory REPURPOSE – REWRITE – ADAPT - …
  3. 3. Interviews • • • • • Help Desk Receptionist Sales accounts Customers …
  4. 4. Ideas
  5. 5. Events Organized by yourself Reporting • Photos • Videos • Press coverage Participation 3rd party
  6. 6. Testimonials • Customer service is key – get testimonials, success stories • Interns become your ambassadors
  7. 7. CSR So you released a Corporate Social Response Report? In a nice downloadable 130-pages PDF? o Repurposing the full report into more consumable (ie shorter) versions in a variety of formats (including a tablet app) and keeping an ongoing and fresh dialogue around CSR activities. (Tim Mohin - AMD) o Employee participation
  8. 8. How to’s & demo’s • Talk to your support desk! What are the most asked questions, the most reported issues? • Tutorials – Video – Presentations – Ebooks
  9. 9. References (archives) • Historical milestones – Ex. First woman in the board of directors – Logo changes • Celebrity and/or royal connections
  10. 10. Employer branding • • • • • HR activities Diversity NWOW Employee of the month Personal charity initiatives of employees – Ex. 2 days off for charity
  11. 11. Opinions • Blogging: Reviews Editorials Opposing views
  12. 12. Questions? Nancy Verbrugghe @nanske http://www.verbrugghe-consulting.be
  13. 13. Photo credits per slide 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. http://www.flickr.com/photos/nicholasjon/10039285 http://www.flickr.com/photos/53370644@N06/4975884671 http://www.flickr.com/photos/76029035@N02/6829510801/ http://www.flickr.com/photos/17731548@N00/981372736 http://www.flickr.com/photos/sreejithk2000/2385193167/sizes/l/in/photostream/ http://www.flickr.com/photos/josecamoessilva/5964948286/ http://www.csr-matrix.com/ http://www.flickr.com/photos/osama_khalid/3801230549/sizes/l/in/photostream/ http://www.flickr.com/photos/jasonvance/1194678729/ http://www.flickr.com/photos/76029035@N02/6829487161/ http://www.flickr.com/photos/71325969@N00/2879955156/ http://www.flickr.com/photos/45940879@N04/5491910420/

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