Slides of presentation given at Digital Content Marketing Congress http://www.contentmarketingcongres.be/

1. “I don’t have content”
YES! You have!
Presentation by Nancy Verbrugghe

2. How to start
Talk to your
employees
Audit
Inventory
REPURPOSE – REWRITE – ADAPT - …

3. Interviews
•
•
•
•
•
Help Desk
Receptionist
Sales accounts
Customers
…

4. Ideas

5. Events
Organized
by yourself
Reporting
• Photos
• Videos
• Press coverage
Participation
3rd party

6. Testimonials
• Customer service is key – get testimonials,
success stories
• Interns become your ambassadors

7. CSR
So you released a Corporate
Social Response Report?
In a nice downloadable
130-pages PDF?
o Repurposing the full report into more consumable (ie
shorter) versions in a variety of formats (including a
tablet app) and keeping an ongoing and fresh dialogue
around CSR activities. (Tim Mohin - AMD)
o Employee participation

8. How to’s & demo’s
• Talk to your support desk! What are the most asked
questions, the most reported issues?
• Tutorials
– Video
– Presentations
– Ebooks

9. References (archives)
• Historical milestones
– Ex. First woman in the board of directors
– Logo changes
• Celebrity and/or royal connections

10. Employer branding
•
•
•
•
•
HR activities
Diversity
NWOW
Employee of the month
Personal charity initiatives of
employees
– Ex. 2 days off for charity

11. Opinions
• Blogging:
Reviews
Editorials
Opposing views

12. Questions?
Nancy Verbrugghe
@nanske
http://www.verbrugghe-consulting.be

13. Photo credits per slide
1.
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4.
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12.
http://www.flickr.com/photos/nicholasjon/10039285
http://www.flickr.com/photos/53370644@N06/4975884671
http://www.flickr.com/photos/76029035@N02/6829510801/
http://www.flickr.com/photos/17731548@N00/981372736
http://www.flickr.com/photos/sreejithk2000/2385193167/sizes/l/in/photostream/
http://www.flickr.com/photos/josecamoessilva/5964948286/
http://www.csr-matrix.com/
http://www.flickr.com/photos/osama_khalid/3801230549/sizes/l/in/photostream/
http://www.flickr.com/photos/jasonvance/1194678729/
http://www.flickr.com/photos/76029035@N02/6829487161/
http://www.flickr.com/photos/71325969@N00/2879955156/
http://www.flickr.com/photos/45940879@N04/5491910420/