Two automakers, Chevrolet and Nissan, ended 2010 with the launch of their firsthighway-capable plug-in electric vehicles (PEVs) for the mass market.
high-voltage lithium ion battery. If you want even more flexibility, thexeri Range Extender adds to the achievable range.
marketing presentation + electric car
The second comeback of the electric vehicle (EV) in
little more than a decade has a much greater likelihood
of success and will have a transformative effect on
driving habits as well as the automotive and electric
power industries. Automakers are planning to produce
hundreds of thousands of vehicles per year that plug in,
By 2015 more than 1 million plug-in hybrid electric
vehicles (PHEVs) and EVs will be sold annually around
the world, and during that year, more than 3 million Evs
sold to date will be plugging in to recharge their
Pike Research forecasts
ENGINE TYPE ELECTRIC
POWER(PS) 30.53 PS
TORQUE(NM) 60 NM
KERB WEIGHT 830 KGS
FUEL TYPE ELECTRIC (lithium ion battery)
DRIVE TYPE FRONT-WHEEL DRIVE
GROUND CLEARANCE 180 MM
The concern for the environment has never been bigger than at
the turn of the century.
This plus the unpredictable oil price spikes and hikes, is
intensifying the race to build the ideal car of the future at a
The small car market is set to grow by about 50% over the next
ten to twelve years from the 8.4 million units sold in 2012.
Many customers will not compromise safety, quality, driving
characteristics, and individuals. Though EV200 currently
caters to the premium automotive market, other high-end
competitors such as Mercedes also have products
positioned to capture the entry market.
Who are the potential first movers most likely to buy an electric
They are generally well-educated, with a higher-than-average number
holding post-secondary degrees. They tend to live in urban areas, though
suburbanites in the United States and Japan are also represented among
the first movers. They are marginally more likely to be male than female
and represent the middle or upper class. They tend to see themselves as
environmentally conscious, tech savvy, trendsetting, and politically active.
potential first movers are also sensitive to government
Among the potential first movers and might be willing is a
subset, the early adopters, who will actually purchase an
electric vehicle in the near future.
HEAVYWEIGHT COMPETITORS :
Nissan began selling its LEAF all-electric car last November
and has plans to sell more than 200,000 of them a year by 2013.
Mitsubishi began selling the all-electric i-MIEV in select
locations around the globe last year and will start selling it on
the North American market at the end of 2011.
Technological Advancements :
Advent of hydrogen powered vehicles in the near future
Improving battery and charging standards
Universal charging standards and cables
Strong technological expertise in
electric transmissions & drive train
Their current platform developed
has the ability to be used for their
future crossover models
Ability to develop vehicles
completely in house including the
High cost of production
Low top speed (120km/Ph) and
Small driving range compared to
combustion powered vehicles
The growing support by
governments across the globe for
eco friendly vehicles (exemptions
from duties & other support)
growing demand of green
growing road congestion in urban
cities and raising fuel cost
Advent of hydrogen powered
vehicles in the near future
Competition from auto
heavyweights like BMW, Mercedes,
Availability of hybrid vehicles
GEOGRAPHIC URBAN & SUBARBAN POPULATION OF MAJOR AND
DEMOGRAPHIC STRIVERS AND ACHIVERS AGED B/W 20-50 YEARS
WHO ARE WELL EDUCATED
PSYCHOGRAPHIC MIDDLE OR UPPER CLASS WILLING TO PURCHASE
IN THE NEAR FUTURE
BEHAVIORAL LIGHT AND MEDIUM USERS WHO ARE WELL AWARE
Smaller Frame- make the driver feel more in
Sporty frame- boost self confidence, increased
Eye Catching Bright Colors (Red, Yellow, Green)
Side Impact Airbags- feeling safe and secure.
Dual Sunroof- feeling fun
Larger exhaust tip- feeling sporty, quick.
Automotive direct mail: News states that these direct
mails are effective because around 75 percent of car buyers
respond to this kind of advertisement.
Social media advertisement: for clients and target
audience to interact with a dealership or manufacturer. an
easy, low cost mean to deliver data to a huge number of
people at the same time.
advertisements and sales pitches: that connect a
vehicle’s benefits instead of its features. Ads must be both
appealing and realistic. They must be also fit with the
impression the business wishes to create
EV200’s marketing intent is to capitalize on safety and
efficiency and provide the global markets with awareness
and interest of their new electric vehicles to ultimately
influence trial and action.
As a result, an increase in global market share and brand
equity will provide EV200 with increased revenues and
leverage against competitors and their hybrid campaign.
Will continue to expand the product line by introducing
new hybrid models to EV200 current markets
Provide high quality automobiles for the average middle
class citizen in the global market
Satisfy each customer’s need and demands with the right
car and safety features
Continue to invest in safety features and environmental
Deliver end product to consumers quicker by improving
distribution and manufacturing systems through
implementing RFID and other technologies
Sincere thanks and special acknowledgements to:
TUTOR -- PROF. SUNIL D ANTO & DR. JAY TRIVEDI
DDT GLOBAL AUTO SURVEY
CLEANTECH MARKET INTELLIGENCE