1. Virtual Loyalty Card
Problem Description:
In today’s era almost every retailer provides a
loyalty card to its consumer to attract the
consumer for repetitive buying and also do
researches about the possible consumer’s
future buy. For a consumer it is very difficult to
carry a loyalty card for each retailer.
3. About the Product
Virtual Loyalty Card is a software application
which will facilitate generation of virtual loyalty
card in the consumer mobile devices and hence
it will eliminate generation of physical loyalty
cards.
Hence, consumer will be able to carry multiple
such loyalty cards within same application
container for different retailers.
7. How it works
When the consumer visits the store, He can subscribe
for the loyalty card.
For subscription, consumer has to provide either his
mobile number or email-id to the retailer.
A mail or sms will be sent to the consumer with link
where consumer has to provide his general
information and then card will be generated on his
device.
9. Benefits for Consumers
It will help removing overhead of carrying
multiple plastic cards.
Consumer will have option to track the loyalty
point earned and any offer offered by the
retailer.
.
The registered member may also transfer his
loyalty card to any of his family member
irrespective of the location and can be used in any
location for the respective retailer
10. Benefits for Consumer
If the user lost his card, he can use the
website(part of application) to get the same
loyalty card back without any loss of loyalty
point earned.
The registered member will also get
promotional offers and sale discount offers as
advertisement with the help of push notification.
12. Benefits for Retailers
There will be cost saving for retailers as
production of plastic card will be not required.
Retailers will have also time saving since no
manual form fill-up is required for the consumer
as well as for retailers.
Application will allow retailers to keep track of
consumers buying behavior and hence retailers
may do market analysis.
Based upon the market analysis retailers may
attract consumers with promotional offers.
13. Benefits for Society
It will generate the employment to provide the technical
as well as maintenance support for the application.
The solution is eco friendly since plastic card production
will be reduced.
Since this solution has big opportunity in metro cities like
Bangalore, Chennai, Delhi etc as now we have a big
group of smart phone users carrying Apple, Android,
BlackBerry devices.
This solution could be used in other countries also like
Singapore, Malaysia etc where similar solution is not
available.
14. Hoping to hear from you soon!
Abhinandan Prasad Yadav
Brajmohan Papneja
Mridul Vishnoi
