Content curation for online marketing Relevance: from advertising to information Impact: from faith to metrics Presence: from contact to online transactions Reputation: where is the conversation? Where is the audience? SEO: Search engine optimization SEM: Search engine marketing

1. Content curation for online marketing
A lecture/talk by Nando Quintana
May 8th, Friday

2. Relevance: from advertising to information
Paper ads: Newspapers, magazines
Internet Banners
Hyper-targeting, Facebook Ads, Google Ads
Vertical classifieds
Google maps

3. Impact: from faith to metrics
EGM or even nothing
Google Analytics
Click tracking
Real time Analytics

4. Presence: from contact to online transactions
Yellow pages, google maps, facebook places, foursquare, etc.
Facebook pages
Corporate website
Corporate blog
Ecommerce
Extra: authoritative blog
Extra: custom web tool or application

5. Reputation: where is the conversation?
To be or not to be online
Reputation radar
Client attendance, facebook, twitter, whatsapp
Guerrilla marketing

6. Where is the audience?
Authoritative websites, blogs and networks
Forums, Classifieds
Collaboration karma: Digg, Reddit, StackExchange
Vertical classifieds
Twitter followers
Facebook fans

7. SEO: Search engine optimization
Indexability, keyword density but also usability
Internal factors: technical requisites (speed and html)
Internal factors: content (original, fresh and relevant) and links
External factors: incoming links

8. SEM: Search engine marketing
Ads from Google, Facebook, Twitter, Linkedin, etc.
Experiments: keyword analysis
Experiments: budget for clicks
Experiments: bouncing rate
Experiments: conversion rate

9. Who is who @twitter?

10. Thanks!
:-)