2. GOOGLE PROFILE
• Google is an American
multinational corporation
specializing in internet-related
services and products.
These include online advertising,
technologies, search engine, cloud
computing& software.
• Google is one of the five most
popular websites in the world and
most of its profits are derived from
AdWords.
3. GOOGLE’S GOAL,VISION & GROWTH STRATEGY
• Google’s objectives are to increase acquisitions by 5% per annum, increase search advertising
market share by 5% yearly and increasing total revenue by 10% every year.
• Google has a mission to organize the world’s information and make it universally accessible and
beneficial.
• It’s growth strategy is to merge & acquire for example YouTube, android, Motorola among others.
This strategy is desirable because it permits implementation of new technologies and
developments.
6. IN CONCLUSION,
The following are some of my personal recommendations
that can improve google services;
• Enhancing google ecommerce capability
• Investing more in mobile technology e.g. Android
• Improve cloud services such as google drive
CREATED BY
VIVIAN NANYUNJA
BBA COHORT 4
