In this slide presentation, I talk about the different marketing philosophies that companies,firms,organizations or any business could use to reach their goals of customer satisfaction and strengthening of their respective reputation. There are five marketing philosophies under which organizations may conduct their marketing activities and these include; production, product, selling, marketing and societal marketing concepts in their respective orders. I trust this is a very educative presentation, ENJOY

1. PHILOSOPHIES OF MARKETING MANAGEMENT

2. -What is marketing management?
-What is marketing?
 Marketing management refers to a business
discipline which focuses on the practical
relevance of a marketing system and the
management of a firm's marketing assets and
activities.
 Marketing is the management process
responsible for identifying, anticipating and
satisfying customers’ required profitably.

4. Production concept focuses on efficiency of internal operations.
Product concept focuses on improving the quality, performance and innovative features of
products.
Selling concept holds onto the idea of using aggressive techniques for overcoming customer
resistance and large scale selling & promotion.
Marketing concept puts emphasis on provision of customer satisfaction in relation to their
needs and wants.
Societal marketing concept focuses on improving the well being of customers and the society
as a whole.

5. Pictorial illustration

6. It’s a cyclical process……..

7. The difference between the selling concept and the
marketing concept

8. To summarize it all,

9. My personal analysis
Every company undertakes
these different marketing
philosophies so as to grow their
company sales and reputation.
Created by :
Vivian Nanyunja(BBA)
Amity University-Mauritius