Hi there - this binder was used to break ice with the lovely people over at AIIS. I'm a long term design consultant who they partner with for some of their interactive design needs.

1. Prepared for: American Institute of Indian Studies (AIIS)
Prepared by: Gautam Malik (Innovation Director at Suitcase26)
Date created: September 27, 2012 | Date modified: October 15, 2012
VIRTUAL MUSEUM EXPERIENCE
Strictly confidential. © Suitcase26

2. VIRTUAL MUSEUM EXPERIENCE - AIIS THE WAY FORWARD
1. Successful Digital Strategy
2. Visitor Experience Map
3. Strategic Process Overview
4. Digital Asset Review
5. Outline of Proposed Activities
a. Temple Timeline Design
b. Mapping of Temple Sites
c. Audio-Video Exploration
d. Mobile Smart phone application design + tablet application design
e. Design overhaul of existing exhibition materials
f. Social Media
6. Addendum
a. Budget document
b. Lifecycle Pricing document with rate card
c. Suitcase Twenty Six company profiler
d. Recent design samples
TOPICS FOR DISCUSSION

3. SUCCESSFUL DIGITAL STRATEGY

4. VIRTUAL MUSEUM EXPERIENCE - AIIS THE WAY FORWARD
SUCCESSFUL DIGITAL STRATEGY
Digital is an umbrella term used to
capture a broad base of online or
web accessible medias, channels,
technologies or devices such as
websites, portals*, banners, social
networks, digital signage, mobile
and more…
Strategy is the recommended
approach to achieving a set of
objectives.
Digital Strategy ** is the process of specifying an organization's vision,
initiatives and processes in order to deploy their online assets in a manner
which maximizes the benefits they provide to the organization.
* Portals include general interest sites such as AOL or Yahoo.
** Digital Strategy as defined in the fields of strategic management, marketing strategy, and operational strategy.

5. VIRTUAL MUSEUM EXPERIENCE - AIIS THE WAY FORWARD
Many companies are defaulting to social media, checking boxes
and calling it digital strategy.
SUCCESSFUL DIGITAL STRATEGY
Unless tied to clear business
objectives these digital activities can
be time consuming, distracting and
drive little incremental value.
There is need for more structured
planning when it comes to digital
media if viable social/commercial
results are to be achieved.

6. VIRTUAL MUSEUM EXPERIENCE - AIIS THE WAY FORWARD
SUCCESSFUL DIGITAL STRATEGY
Creating a digital strategy is useful to:
• Address a new vision, unsatisfactory current position, or
competitive incursions.
• Identify how the visitor interacts today and digital medium’s
impact on expanding and enriching core user experience.
• Create alignment on digital understanding, opportunities and
planning.
• Prioritize the many digital opportunities facing an organization.
• Understand and address new brand realities – Word of Mouth,
communities, etc

7. VISITOR EXPERIENCE
MAP

8. VIRTUAL MUSEUM EXPERIENCE - AIIS THE WAY FORWARD
© GAUTAM MALIK. STRICTLY CONFIDENTIAL.
VISITOR EXPERIENCE MAP

9. STRATEGIC PROCESS
OVERVIEW

10. VIRTUAL MUSEUM EXPERIENCE - AIIS THE WAY FORWARD
STRATEGIC PROCESS OVERVIEW

11. DIGITAL ASSET REVIEW
DIGITAL REVIEW
Comprehensive Review
Conduct a thorough assessment of all AIIS existing online
properties and engagements to establish pros and cons.
VIRTUAL MUSEUM EXPERIENCE - AIIS

12. OUTLINE OF PROPOSED
ACTIVITIES

13. OUTILINE OF PROPOSED ACTIVITIES
THE WAY FORWARD
© GAUTAM MALIK. STRICTLY CONFIDENTIAL.
a | Temple Timeline Design
Designing a web experience that explores Indian Temple
Architecture. A website with an interactive timeline arranges
all the data contained in the “Collections” section of the
current “Virtual Museum of Images & Sounds” website.
Collections Section
• Allahabad Museum
• CAA
• Carmel Berkson
• National Museum
VIRTUAL MUSEUM EXPERIENCE - AIIS

15. Time periods based on Indian
Architecture
Information about item

16. Time periods based on Indian
Architecture
Information about item

17. Time periods based on Indian
Architecture
Information about item

21. Time periods based on Indian
Architecture
Information about item

23. Visitors interacting with an interactive timeline at an exhibition

24. OUTILINE OF PROPOSED ACTIVITIES
THE WAY FORWARD
b | Mapping of Temple Sites
Building up and going beyond the user experience laid out
on http://www.vmis.in/Map.aspx, the central idea for this
component is to take the Temple map viewing experience to
the next level. We propose that this Map be interwoven with
the creation of the interactive temple timeline mentioned
earlier.
VIRTUAL MUSEUM EXPERIENCE - AIIS

33. OUTILINE OF PROPOSED ACTIVITIES
THE WAY FORWARD
c | Audio-Video Exploration
Capturing the sonic and visual landscapes of the temple site
and city environments to be used across multiple form
factors as web, mobile and exhibition experiences. We also
propose that all existing efforts of the Research Center for
Ethnomusicology (ARCE) be thoroughly integrated with the
new experiences created.
VIRTUAL MUSEUM EXPERIENCE - AIIS

34. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.

35. Audio Design Museum: An interactive Audio-Visual web experience

40. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.
A view from a 3-channel video installation

41. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.
View from artist Douglas Gordon’s video installation

42. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.
LCD monitors and DVD players utilized for a 3-channel video installation

43. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.
Visitor interacting with video installation

44. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.
Visitor interacting with video installation

45. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.
Children interacting with hand held devices or smart phones at the museum
© SUITCASE26. STRICTLY CONFIDENTIAL.
THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS

46. OUTILINE OF PROPOSED ACTIVITIES
THE WAY FORWARD
d | Mobile Smart
Using the innovative tools available today, we propose the
design of mobile experiences that allows visitors stay
connected with AIIS and provides novel ways to interact with
rich content of the Virtual Museum of Images & Sounds on
the go. We are proposing two experiences, one each for the
iPhone and iPad audiences.
VIRTUAL MUSEUM EXPERIENCE - AIIS

47. © SUITCASE26. STRICTLY CONFIDENTIAL.
THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS

48. With over 3 hours of informative audio commentary, the curators and lecturers
at L’ Louvre share their passion for the Louvre palace and its treasures.
THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.

49. THE WAY FORWARDVIRTUAL MUSEUM EXPERIENCE - AIIS
© SUITCASE26. STRICTLY CONFIDENTIAL.
A boy interacting with an exhibition using a smart phone at the museum

50. OUTILINE OF PROPOSED ACTIVITIES
THE WAY FORWARD
e | Design Overhaul
Redesign of existing exhibition panels to complement the
new designs of the timeline experience along with printed
maps and materials.
VIRTUAL MUSEUM EXPERIENCE - AIIS

51. OUTILINE OF PROPOSED ACTIVITIES
THE WAY FORWARD
f | Social Media
Creating new content to drive visitor awareness and
engagement through various social media channels. For
instance start by enhancing current state of Facebook,
LinkedIn and Twitter pages. Successfully utilize YouTube and
Vimeo to present rich Audio-Video content.
VIRTUAL MUSEUM EXPERIENCE - AIIS

52. STRATEGIC PROCESS ITEM # 5
ACTIVITIES ROADMAP
VIRTUAL MUSEUM EXPERIENCE - AIIS

53. THE WAY FORWARD
LAST WORDS
Great stories are created, nurtured and
shared over time. It's long, hard work and
it only gets more complex as it starts
working and getting traction.
- Six Pixels of Separation
VIRTUAL MUSEUM EXPERIENCE - AIIS

54. THANK YOU!