there is introduction about the retailing

1. Retailing-An
Introduction
TO: DEEPAK BHANDARI
FROM:BALBIR & ARNAV

2. Importance of Retailing
 Create Value
 Employment Generator: 8% of total employment.
 Contribution to economy:22% contribution in GDP.
 Growth Opportunities: The retail business in India is estimated to grow at
13% from $322 billion to $590 billion 2011-12 and further US $1 trillion by
2016-17 .

3. Retailing: Definition
 The word retail has its origin in French word retaillier and means “to cut
a piece’’ or “to break bulk’.
 A set of activities that add value to the product and services sold to
consumers for their personal and family use.
 Philip Kotler:“Retailing includes all the activities involved in selling goods
or services to the final consumers for personal, non business use.”
 The final step in the distribution of merchandise for consumption by the
end consumers.

4. Retailing Terms
 Retailer: One who sells goods or commodities
directly to consumers. These items are
generally sold in small quantities, at a marked
up price from the manufacturer or wholesaler.
 Inventory: Inventory is the merchandise a retail
store has on-hand. The term also refers to the
act of counting, itemizing and recording in-
stock merchandise or supplies.
 Private Label: Products which are generally
manufactured or provided by one company
under another company's brand

5. Retailing Terms
 Kiosk: The term kiosk, as related to retailing, refers to a small stand-alone
structure used as a point of purchase. This can be either a computer or
display screen used to disseminate information to customers or may be a
free-standing, full-service retail location.
 Stock Keeping Unit :The Stock Keeping Unit (SKU) is a number assigned to
a product by a retail store to identify the price, product options and
manufacturer.
 Brand: A brand is a name, symbol or other identifying mark for a seller's
goods or services. It is distinct from other sellers.

6. Functions and services of retailing
 Buying & Warehousing
 Assembling and selling
 Promotion & Advertising
 Support & Guidance to customers
 Creating and managing channel of communication between manufacturer
and end user.
 Financing
 Bears Risk

7. Factors driving growth of Retail
Sector
 Increasing disposable income
 Increase in dual income nuclear families
 Changing lifestyle & consumer behavior
 Store design
 Experimentation with Formats

8. Challenges of Retail in India
 Lack of Skilled Manpower
 Big disconnect between quality of personnel and desired customer
experience
 Lack of industry status
 Policy barriers
 Real estate
 Competition with Unorganized Retail.
 Inefficient supply chain
 Presence of multiple middle-man

9. Organized Vs Unorganized Retail
in India

10. Impact of Organised Retail
 Consumers
 Unorganized Sector
 Employment
 Manufacturers
 Global Players
 Rural Population
 Technology
 Contribution in economy