Managing Social Media at NASA
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Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts. Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
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Managing Social Media at NASA
- 1. Managing Out of This World Social Media Efforts at NASA National Aeronautics and Space Administration Stephanie Schierholz, Office of Communications http://www.nasa.gov/ connect
- 3. @Astro_Wheels: NASA Explorer National Aeronautics and Space Administration http://www.nasa.gov/ connect
- 8. Connect and Collaborate with NASA http://www.nasa.gov/ connect National Aeronautics and Space Administration
- 15. Coordinating Across Centers National Aeronautics and Space Administration http://www.nasa.gov/ connect
- 16. Coordinating Among Groups National Aeronautics and Space Administration http://www.nasa.gov/ connect
- 21. Keep it Simple: Twitter Chat National Aeronautics and Space Administration http://www.twitter.com/ NASA
- 26. Your Title Here http://www.nasa.gov/ connect
Editor's Notes
- http://twitter.com/Astro_Wheels/status/28413369438
- How does a government agency with limited resources manage more than 200 social media accounts spread across more than 10 centers and a space station orbiting 220 miles above Earth? While it may seem like an astronomical feat, NASA successfully applies down-to-earth techniques to its use of social media. Along the way, the agency has demonstrated its social media leadership both within the government and outside it, as it uses myriad social media applications to spread the word about the depth and breadth of its activities throughout the universe. Move from organic to organized social media use (or start organized!) Assess your organization's use of social media within its structure and culture Coordinate your organization's social media use across departments and locations Create thriving social media and engagement with fans with limited resources
- How does a government agency with limited resources manage more than 200 social media accounts spread across more than 10 centers and a space station orbiting 220 miles above Earth? While it may seem like an astronomical feat, NASA successfully applies down-to-earth techniques to its use of social media. Along the way, the agency has demonstrated its social media leadership both within the government and outside it, as it uses myriad social media applications to spread the word about the depth and breadth of its activities throughout the universe. Move from organic to organized social media use (or start organized!) Assess your organization's use of social media within its structure and culture Coordinate your organization's social media use across departments and locations Create thriving social media and engagement with fans with limited resources
- http://www.nasa.gov/connect
- Assess your organization's use of social media within its structure and culture Move from organic to organized social media use (or start organized!) Coordinate your organization's social media use across departments and locations Create thriving social media and engagement with fans with limited resources
- You may not need control, but you need coordination and an inventory.
- Biweekly meetings with social media leads at each of the NASA centers
- For NASA, I’m the primary interface with these groups. I have a biweekly meeting with representatives from each area so we can address current issues and concerns for the future. Coordinate your organization's social media use across departments and locations Identify a process “ Let’s experiment” counts, but be deliberate about it Social Media Adoption Readiness Checklist System Owner/Responsible Official Identified Terms of Service in place Security Risk Assessment performed, any residual risks accepted by System Owner (or higher official?) Compliance: 508, Privacy
- The more you have (people with access, numbers of accounts), the more likely you need some tools to manage them. NASA employees have used TweetDeck, HootSuite, CoTweet and the native platforms
- You may have heard the government is tightening its belt, which means limited resources Create thriving social media and engagement with fans with limited resources
- Make your website mobile-friendly Put links to your social media accounts on your home page Put share social media share buttons on your online content Repurpose content you’re already creating for blogs, chats, videos, apps, etc.
- Where is your audience? Global? Put GMT.
- For NASA, our first foray into more in depth social media was Twitter. We expect to have 1 million followers by about mid-June.
- Where is your audience? Global? Put GMT.