SlideShare a Scribd company logo
1 of 16
National Aeronautics and Space Administration




                NASA Socials & the Mars Curiosity Landing




                                                John Yembrick and Jason Townsend, Office of Communications
National Aeronautics and Space Administration




       We Take it Offline at NASA Socials
  ā€¢ NASA has had great
    success with inviting our
    social media fans to in-
    person, behind-the-
    scenes opportunities at
    NASA centers and
    facilities
  ā€¢ Events range from two
                                                                   #NASASocial
    hours to two days in
    length
                                                                                 2
                                                http://www.nasa.gov/social
National Aeronautics and Space Administration




       We Make Events Special and Memorable
                                                Provide unique or exclusive:

                                ļƒ¼Information
                                ļƒ¼Speakers



                                                                  ļƒ¼Access
                                                                  ļƒ¼Setting
                                                                                3
                                                   http://www.nasa.gov/social
National Aeronautics and Space Administration




             Successful Events Rock Logistics
ļƒ¼ Short, interactive sessions                                  ļƒ¼ Your Online Audience
    ļƒ¼ Connected (WiFi)                                              ļƒ¼ Powered




                                                                                        4
                                                http://www.nasa.gov/social
National Aeronautics and Space Administration




          We Work All Angles: Curiosity Rover




                                                                              5
                                                http://www.nasa.gov/connect
National Aeronautics and Space Administration




               First-ever multi-center #NASASocial
ā€¢ 7 NASA Socials around the country on
       Friday, August 3
          ā€“      Ames Research Center
          ā€“      Glenn Research Center
          ā€“      Goddard Space Flight Center
          ā€“      Jet Propulsion Laboratory
          ā€“      Johnson Space Center
          ā€“      Kennedy Space Center
          ā€“      Langley Research Center
ā€¢      For two hours, every center was connected
       together for the first-ever Multi-Center
       NASA Social
ā€¢      Participants had the opportunity to ask
       questions of the science and engineering
       teams at JPL no matter the center they were
       visiting.
ā€¢      Over 150 participants at the seven locations
       also toured their host NASA center
                                                                                  6
                                                    http://www.nasa.gov/connect
National Aeronautics and Space Administration




       So What Happened? #NASASocial
                                                  Aug. 3
                                   First-ever multi-center NASA Social

              Tweets using #NASASocial or ā€œNASA Socialā€:
                                                 9,750 (estimated total)

                                                  Reach: 58 million
                                                potential impressions
                                                                            Source: Sysomos by MarketWire

                                                                                                     7
                                                  http://www.nasa.gov/connect
National Aeronautics and Space Administration




          We Took the Offline, Back Online: Streaming Events




                                                                              8
                                                http://www.nasa.gov/connect
National Aeronautics and Space Administration




             So What Happened? NASA Social Broadcast
                                                  Aug 3, 2012 ā€“ 2 Hour Event
                                                 Unique Viewers: 10,440
                                                  Viewer Hours:1,912




                                                                               9
                                                http://www.nasa.gov/connect
National Aeronautics and Space Administration




        We Help Answer Questions and Enable Conversation
  ā€¢ We established several different hashtags
    to help social media users track the
    conversation throughout the landing:
              ā€¢ For the NASA Social, we used #NASASocial
              ā€¢ For mission updates, we referenced
                @MarsCuriosity for longer references, and
                #MSL for shorter references
              ā€¢ For news events, we took questions
                tagged with #askNASA
  ā€¢ NASA and JPL Social Media staff helped
    the Public Affairs Officers by taking
    questions from social media users on
    Twitter, Facebook, and Google+ during
    regularly-scheduled press conferences
    and other televised news events using the
    hashtag #askNASA, allowing the public to
    directly ask questions.


                                                                              10
                                                http://www.nasa.gov/connect
National Aeronautics and Space Administration




                               Landing Night Social Media
ā€¢        JPL Social Media staff hosted a
         moderated chat answering basic
         questions about the mission from
         members of the public with NASA TV
         coverage on UStream
ā€¢        NASA and JPL Social Media staff
         closely coordinated posting on the
         flagship and mission accounts the
         latest news updates, promotions of
         education/outreach online activities,
         and responded to incoming queries
         from members of the public on
         Twitter, Facebook, and Google+
            ā€¢      Twitter: @NASA, @NASAJPL,
                   @MarsCuriosity
            ā€¢      Facebook: NASA, NASA JPL, Mars Curiosity
            ā€¢      Google+: NASA

                                                                                  11
                                                    http://www.nasa.gov/connect
National Aeronautics and Space Administration




    So What Happened? Curiosity Landing
                                                    Aug. 3 to 9, 2012
                                                   Week around landing

                                                Tweets related to Curiosity:
                                                374,135 (estimated total)

                               Reach: 1.2 billion
                          potential Twitter impressions
                                                                           Source: Sysomos by MarketWire

                                                                                                   12
                                                 http://www.nasa.gov/connect
National Aeronautics and Space Administration




       So What Happened? @MarsCuriosity

                                      @MarsCuriosity Aug. 3 ā€“ Aug. 9
                                           Mentions: 195,000+
                                        Followers gained: 813,300




                                                                              13
                                                http://www.nasa.gov/connect
National Aeronautics and Space Administration




      But how where we able to do all this?
  ā€¢ Pre-coordination and proactively planning
    places for engagement
              ā€“ Getting out in front of the news is important
              ā€“ People will talk. If you give them a hashtag or a
                place to chat, they will generally use it.
  ā€¢ Make it relevant
              ā€“ We used the NASA Flagship accounts for the
                more formal organization news in a formal tone
                and the program accounts for the rover-persona,
                very conversational
                                                                              14
                                                http://www.nasa.gov/connect
National Aeronautics and Space Administration




                          Two different approachesā€¦




          Both approaches work but speak to
          different audiences, thereby
          amplifying your exposure.

                                                                              15
                                                http://www.nasa.gov/connect
Follow the social media team at @NASASocial for the
latest opportunities to connect and collaborate with NASA




            Your Title Here                                 16
        http://www.nasa.gov/connect

More Related Content

What's hot

From Responsive to Reactive: Harnessing Context on the Web
From Responsive to Reactive: Harnessing Context on the WebFrom Responsive to Reactive: Harnessing Context on the Web
From Responsive to Reactive: Harnessing Context on the Web
tomprior
Ā 
Seven Social Media Secrets
Seven Social Media SecretsSeven Social Media Secrets
Seven Social Media Secrets
iStrategy
Ā 
Aug 15 show me the numbers
Aug 15  show me the numbersAug 15  show me the numbers
Aug 15 show me the numbers
Hack the Hood
Ā 

What's hot (9)

Garrett Wasny: Google offers much more than most know
Garrett Wasny:  Google offers much more than most knowGarrett Wasny:  Google offers much more than most know
Garrett Wasny: Google offers much more than most know
Ā 
From Responsive to Reactive: Harnessing Context on the Web
From Responsive to Reactive: Harnessing Context on the WebFrom Responsive to Reactive: Harnessing Context on the Web
From Responsive to Reactive: Harnessing Context on the Web
Ā 
Seven Social Media Secrets
Seven Social Media SecretsSeven Social Media Secrets
Seven Social Media Secrets
Ā 
2nd screen, what?
2nd screen, what?2nd screen, what?
2nd screen, what?
Ā 
Aug 15 show me the numbers
Aug 15  show me the numbersAug 15  show me the numbers
Aug 15 show me the numbers
Ā 
s3p2
s3p2s3p2
s3p2
Ā 
Web 2.0 / Library 2.0 Abridged version
Web 2.0 / Library 2.0 Abridged versionWeb 2.0 / Library 2.0 Abridged version
Web 2.0 / Library 2.0 Abridged version
Ā 
Social networks: 8 ways to engage users with news
Social networks: 8 ways to engage users with newsSocial networks: 8 ways to engage users with news
Social networks: 8 ways to engage users with news
Ā 
Sports 2.0: Game On
Sports 2.0: Game OnSports 2.0: Game On
Sports 2.0: Game On
Ā 

Similar to NASA Socials & the Mars Curiosity Landing

Nasaandsocialmedia ragan-110510134620-phpapp02
Nasaandsocialmedia ragan-110510134620-phpapp02Nasaandsocialmedia ragan-110510134620-phpapp02
Nasaandsocialmedia ragan-110510134620-phpapp02
SĆ©rgio Sacani
Ā 
Nasa tweetup
Nasa tweetupNasa tweetup
Nasa tweetup
SMCDC
Ā 
ILOA Presentation - Galaxy Forum Beijing
ILOA Presentation - Galaxy Forum BeijingILOA Presentation - Galaxy Forum Beijing
ILOA Presentation - Galaxy Forum Beijing
ILOAHawaii
Ā 
Lunar Mission One Overview May 2015
Lunar Mission One Overview May 2015Lunar Mission One Overview May 2015
Lunar Mission One Overview May 2015
Heather Drake
Ā 

Similar to NASA Socials & the Mars Curiosity Landing (20)

NASA and social media
NASA and social mediaNASA and social media
NASA and social media
Ā 
Nasaandsocialmedia ragan-110510134620-phpapp02
Nasaandsocialmedia ragan-110510134620-phpapp02Nasaandsocialmedia ragan-110510134620-phpapp02
Nasaandsocialmedia ragan-110510134620-phpapp02
Ā 
Making Science Fun & Approachable - Stanford University
Making Science Fun & Approachable - Stanford UniversityMaking Science Fun & Approachable - Stanford University
Making Science Fun & Approachable - Stanford University
Ā 
Nasa tweetup
Nasa tweetupNasa tweetup
Nasa tweetup
Ā 
Bigdataforesight
BigdataforesightBigdataforesight
Bigdataforesight
Ā 
Herring Noaa Spring08
Herring Noaa Spring08Herring Noaa Spring08
Herring Noaa Spring08
Ā 
Cool Tools
Cool Tools Cool Tools
Cool Tools
Ā 
Summary of Science Hack Day San Francisco 2011
Summary of Science Hack Day San Francisco 2011Summary of Science Hack Day San Francisco 2011
Summary of Science Hack Day San Francisco 2011
Ā 
Data out, data in: the ALA and the Field Guide apps to Australian Fauna Project
Data out, data in: the ALA and the Field Guide apps to Australian Fauna ProjectData out, data in: the ALA and the Field Guide apps to Australian Fauna Project
Data out, data in: the ALA and the Field Guide apps to Australian Fauna Project
Ā 
Geni @ us ignite summit june 2013
Geni @ us ignite summit   june 2013Geni @ us ignite summit   june 2013
Geni @ us ignite summit june 2013
Ā 
ILOA Presentation - Galaxy Forum Beijing
ILOA Presentation - Galaxy Forum BeijingILOA Presentation - Galaxy Forum Beijing
ILOA Presentation - Galaxy Forum Beijing
Ā 
Citizen scince
Citizen scinceCitizen scince
Citizen scince
Ā 
citizen scince,nouf-nora
citizen scince,nouf-noracitizen scince,nouf-nora
citizen scince,nouf-nora
Ā 
Citizen science presentation
Citizen science presentationCitizen science presentation
Citizen science presentation
Ā 
Technology-Driven Disruptions in the Near Future
Technology-Driven Disruptions in the Near FutureTechnology-Driven Disruptions in the Near Future
Technology-Driven Disruptions in the Near Future
Ā 
Gf canada2011 iloa
Gf canada2011 iloaGf canada2011 iloa
Gf canada2011 iloa
Ā 
Gf canada2011 iloa
Gf canada2011 iloaGf canada2011 iloa
Gf canada2011 iloa
Ā 
Head in the clouds: Engaging with the web for archaeologists
Head in the clouds: Engaging with the web for archaeologistsHead in the clouds: Engaging with the web for archaeologists
Head in the clouds: Engaging with the web for archaeologists
Ā 
Look up to the stars dmexco 2017 Lufthansa Flying Lab
Look up to the stars dmexco 2017 Lufthansa Flying LabLook up to the stars dmexco 2017 Lufthansa Flying Lab
Look up to the stars dmexco 2017 Lufthansa Flying Lab
Ā 
Lunar Mission One Overview May 2015
Lunar Mission One Overview May 2015Lunar Mission One Overview May 2015
Lunar Mission One Overview May 2015
Ā 

More from NASA - National Aeronautics and Space Administration

More from NASA - National Aeronautics and Space Administration (20)

Infographic: 15 Years of the International Space Station
Infographic: 15 Years of the International Space StationInfographic: 15 Years of the International Space Station
Infographic: 15 Years of the International Space Station
Ā 
Google+ Hangouts Training for Digital Government University
Google+ Hangouts Training for Digital Government UniversityGoogle+ Hangouts Training for Digital Government University
Google+ Hangouts Training for Digital Government University
Ā 
Quick Overview of Google+ Hangout Usage at NASA
Quick Overview of Google+ Hangout Usage at NASAQuick Overview of Google+ Hangout Usage at NASA
Quick Overview of Google+ Hangout Usage at NASA
Ā 
Doing a Google+ Hangout at NASA
Doing a Google+ Hangout at NASADoing a Google+ Hangout at NASA
Doing a Google+ Hangout at NASA
Ā 
NASA.gov Metrics 2003 to 2012
NASA.gov Metrics 2003 to 2012NASA.gov Metrics 2003 to 2012
NASA.gov Metrics 2003 to 2012
Ā 
How to host a tweetup: Lessons from #NASATweetup
How to host a tweetup: Lessons from #NASATweetupHow to host a tweetup: Lessons from #NASATweetup
How to host a tweetup: Lessons from #NASATweetup
Ā 
Managing Social Media at NASA
Managing Social Media at NASA Managing Social Media at NASA
Managing Social Media at NASA
Ā 
Press kit for the final space shuttle mission, STS-135 on Atlantis
Press kit for the final space shuttle mission, STS-135 on AtlantisPress kit for the final space shuttle mission, STS-135 on Atlantis
Press kit for the final space shuttle mission, STS-135 on Atlantis
Ā 
STS-135 Mission Summary - Space Shuttle Atlantis
STS-135 Mission Summary - Space Shuttle AtlantisSTS-135 Mission Summary - Space Shuttle Atlantis
STS-135 Mission Summary - Space Shuttle Atlantis
Ā 
Overview of NASA's Science Mission Directorate
Overview of NASA's Science Mission DirectorateOverview of NASA's Science Mission Directorate
Overview of NASA's Science Mission Directorate
Ā 
Space Shuttle Missions
Space Shuttle MissionsSpace Shuttle Missions
Space Shuttle Missions
Ā 
Space Shuttle Launch and Landing Weather Rules
Space Shuttle Launch and Landing Weather RulesSpace Shuttle Launch and Landing Weather Rules
Space Shuttle Launch and Landing Weather Rules
Ā 
Space Shuttle Fleet
Space Shuttle FleetSpace Shuttle Fleet
Space Shuttle Fleet
Ā 
Fact Sheet for Space Shuttle Endeavour's Final Mission STS-134
Fact Sheet for Space Shuttle Endeavour's Final  Mission STS-134Fact Sheet for Space Shuttle Endeavour's Final  Mission STS-134
Fact Sheet for Space Shuttle Endeavour's Final Mission STS-134
Ā 
Fun Facts About the Space Shuttle Orbiter - Infographic
Fun Facts About the Space Shuttle Orbiter - InfographicFun Facts About the Space Shuttle Orbiter - Infographic
Fun Facts About the Space Shuttle Orbiter - Infographic
Ā 
Press Kit for the Expedition 27/28 Mission to the International Space Station
Press Kit for the Expedition 27/28 Mission to the International Space StationPress Kit for the Expedition 27/28 Mission to the International Space Station
Press Kit for the Expedition 27/28 Mission to the International Space Station
Ā 
Press Kit for Space Shuttle Endeavour's Final Mission, STS-134
Press Kit for Space Shuttle Endeavour's Final Mission, STS-134Press Kit for Space Shuttle Endeavour's Final Mission, STS-134
Press Kit for Space Shuttle Endeavour's Final Mission, STS-134
Ā 
Flights of Space Shuttle Atlantis
Flights of Space Shuttle Atlantis Flights of Space Shuttle Atlantis
Flights of Space Shuttle Atlantis
Ā 
Flights of Space Shuttle Endeavour
Flights of Space Shuttle EndeavourFlights of Space Shuttle Endeavour
Flights of Space Shuttle Endeavour
Ā 
Flights of Space Shuttle Discovery
Flights of Space Shuttle DiscoveryFlights of Space Shuttle Discovery
Flights of Space Shuttle Discovery
Ā 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(ā˜Žļø+971_581248768%)**%*]'#abortion pills for sale in dubai@
Ā 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
Ā 

Recently uploaded (20)

Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Ā 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Ā 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Ā 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Ā 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Ā 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Ā 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Ā 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
Ā 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Ā 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
Ā 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
Ā 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Ā 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
Ā 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Ā 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Ā 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Ā 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Ā 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Ā 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
Ā 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
Ā 

NASA Socials & the Mars Curiosity Landing

  • 1. National Aeronautics and Space Administration NASA Socials & the Mars Curiosity Landing John Yembrick and Jason Townsend, Office of Communications
  • 2. National Aeronautics and Space Administration We Take it Offline at NASA Socials ā€¢ NASA has had great success with inviting our social media fans to in- person, behind-the- scenes opportunities at NASA centers and facilities ā€¢ Events range from two #NASASocial hours to two days in length 2 http://www.nasa.gov/social
  • 3. National Aeronautics and Space Administration We Make Events Special and Memorable Provide unique or exclusive: ļƒ¼Information ļƒ¼Speakers ļƒ¼Access ļƒ¼Setting 3 http://www.nasa.gov/social
  • 4. National Aeronautics and Space Administration Successful Events Rock Logistics ļƒ¼ Short, interactive sessions ļƒ¼ Your Online Audience ļƒ¼ Connected (WiFi) ļƒ¼ Powered 4 http://www.nasa.gov/social
  • 5. National Aeronautics and Space Administration We Work All Angles: Curiosity Rover 5 http://www.nasa.gov/connect
  • 6. National Aeronautics and Space Administration First-ever multi-center #NASASocial ā€¢ 7 NASA Socials around the country on Friday, August 3 ā€“ Ames Research Center ā€“ Glenn Research Center ā€“ Goddard Space Flight Center ā€“ Jet Propulsion Laboratory ā€“ Johnson Space Center ā€“ Kennedy Space Center ā€“ Langley Research Center ā€¢ For two hours, every center was connected together for the first-ever Multi-Center NASA Social ā€¢ Participants had the opportunity to ask questions of the science and engineering teams at JPL no matter the center they were visiting. ā€¢ Over 150 participants at the seven locations also toured their host NASA center 6 http://www.nasa.gov/connect
  • 7. National Aeronautics and Space Administration So What Happened? #NASASocial Aug. 3 First-ever multi-center NASA Social Tweets using #NASASocial or ā€œNASA Socialā€: 9,750 (estimated total) Reach: 58 million potential impressions Source: Sysomos by MarketWire 7 http://www.nasa.gov/connect
  • 8. National Aeronautics and Space Administration We Took the Offline, Back Online: Streaming Events 8 http://www.nasa.gov/connect
  • 9. National Aeronautics and Space Administration So What Happened? NASA Social Broadcast Aug 3, 2012 ā€“ 2 Hour Event Unique Viewers: 10,440 Viewer Hours:1,912 9 http://www.nasa.gov/connect
  • 10. National Aeronautics and Space Administration We Help Answer Questions and Enable Conversation ā€¢ We established several different hashtags to help social media users track the conversation throughout the landing: ā€¢ For the NASA Social, we used #NASASocial ā€¢ For mission updates, we referenced @MarsCuriosity for longer references, and #MSL for shorter references ā€¢ For news events, we took questions tagged with #askNASA ā€¢ NASA and JPL Social Media staff helped the Public Affairs Officers by taking questions from social media users on Twitter, Facebook, and Google+ during regularly-scheduled press conferences and other televised news events using the hashtag #askNASA, allowing the public to directly ask questions. 10 http://www.nasa.gov/connect
  • 11. National Aeronautics and Space Administration Landing Night Social Media ā€¢ JPL Social Media staff hosted a moderated chat answering basic questions about the mission from members of the public with NASA TV coverage on UStream ā€¢ NASA and JPL Social Media staff closely coordinated posting on the flagship and mission accounts the latest news updates, promotions of education/outreach online activities, and responded to incoming queries from members of the public on Twitter, Facebook, and Google+ ā€¢ Twitter: @NASA, @NASAJPL, @MarsCuriosity ā€¢ Facebook: NASA, NASA JPL, Mars Curiosity ā€¢ Google+: NASA 11 http://www.nasa.gov/connect
  • 12. National Aeronautics and Space Administration So What Happened? Curiosity Landing Aug. 3 to 9, 2012 Week around landing Tweets related to Curiosity: 374,135 (estimated total) Reach: 1.2 billion potential Twitter impressions Source: Sysomos by MarketWire 12 http://www.nasa.gov/connect
  • 13. National Aeronautics and Space Administration So What Happened? @MarsCuriosity @MarsCuriosity Aug. 3 ā€“ Aug. 9 Mentions: 195,000+ Followers gained: 813,300 13 http://www.nasa.gov/connect
  • 14. National Aeronautics and Space Administration But how where we able to do all this? ā€¢ Pre-coordination and proactively planning places for engagement ā€“ Getting out in front of the news is important ā€“ People will talk. If you give them a hashtag or a place to chat, they will generally use it. ā€¢ Make it relevant ā€“ We used the NASA Flagship accounts for the more formal organization news in a formal tone and the program accounts for the rover-persona, very conversational 14 http://www.nasa.gov/connect
  • 15. National Aeronautics and Space Administration Two different approachesā€¦ Both approaches work but speak to different audiences, thereby amplifying your exposure. 15 http://www.nasa.gov/connect
  • 16. Follow the social media team at @NASASocial for the latest opportunities to connect and collaborate with NASA Your Title Here 16 http://www.nasa.gov/connect