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How effective is the combination of your main product and ancillary texts[1]


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How effective is the combination of your main product and ancillary texts[1]

  1. 1. How effective is the combination of your main product and ancillary texts?The combination of the Ancillary texts (Webpage and Billboard), are used to supplement the mainproduct (Newspaper) in a similar role to webpages and billboards used by real local newspapers. Thebillboard has been made using a simplistic style, showing the different media types that the mainproduct is available on, and is also used on the webpage and main product, as well as a separate item. Ifeel that this works effectively, showing existing users the different medias that the product is availableon, as well as potential new viewers seeing the billboard advert as a billboard. The website has alsobeen created in order to compliment the main product, allowing readers to obtain articles in the localnewspaper online, which makes the product easier to obtain. The website also allows more up to datenews to be posted, rather than readers waiting for a weekly edition of a local newspaper.I feel that the website works alongside the main product well, with most local newspapers followingother media publication types, such as magazines and national newspapers, which have also usedwebsites alongside there print products as the media industry is one in transition. The billboard adverthas also been created in a style in where it works as affectively on the newspaper and website, as wellas a separate advert as a billboard. The billboard has also been created using a simple layout, an imageof an iPad, an image of a PC and an image of a newspaper, showing the different formats that the finalpiece would be available on. The only text on the product is the newspaper title, and its slogan “becauselocal news matters” and the formats that the product is available on. This is because I feel that abillboard or advert which is extremely text heavy would not have been as effective when advertising aproduct, but would be a technique to advertise a service.The Website acts as an extension to the Newspaper, rather than a different product, enabling the userto find up to date articles of news about there local area. I feel that the Three Products work welltogether, making a realistic media portfolio.