"Shipping is not success; let it sail" has been my mantra. Many organizations fall into the trap of project-based thinking and for them launching a product/service is success. We should step back and ask, "by launching this product/service, has it created any value (economic or otherwise) for the business and/or customers?" If the answer is no/not-sure, then it's premature to celebrate. Organizations want to achieve certain goals, expressed via measurable outcomes. Unless we see quantitative progress on those outcomes, our job is not done. In this session, Naresh will share his experience helping organizations shift from project/output based thinking to product/outcome-based thinking. Not just at one team level, but at the entire organization level. Once we have the thinking in place, then how do we create a governance model which brings transparency and encourages collective ownership. More details: https://dev.confengine.com/agile-india-2018/proposal/5784/outcome-based-governance-model

1. O U T C O M E - B A S E D
G O V E R N A N C E M O D E L
S H I P P I N G I S N O T S U C C E S S ; L E T I T S A I L

2. L A S T- T O - L A S T Y E A R W E S H I P P E D
3 8 F E AT U R E S A N D L A S T Y E A R
W E S H I P P E D 1 0 7 F E AT U R E S !
T H I S Y E A R , W E O N LY S H I P P E D 8
F E AT U R E S T O A L L O F O U R U S E R S

3. E M A I L F R O M T H E F O U N D E R
“I know a few of you have doubts about how much progress
we have made this year. That feeling exists because we have
only shipped 8 features.
So we don’t have what I call the illusion of progress.
Highlights
• 30 Day Retention is ~2x up
• High Engagement Bucket is ~2x up
• % of MAU using the product for >12 days in a month is 50% up”

4. W E R E VA M P E D O U R U S E R F E E D B A C K E X P E R I E N C E .
A S PA R T O F T H I S I N I T I AT I V E , W E C O L L E C T E D
F E E D B A C K F R O M 8 0 0 0 + U S E R I N T H E F I R S T M O N T H
A L O N E . W H I C H I S 3 0 0 % I M P R O V E M E N T !
W H AT WA S T H E P U R P O S E O F
C O L L E C T I N G F E E D B A C K ?

5. N O T O N LY I S O U T P U T B A S E D
M E A S U R E M E N T M I S L E A D I N G ,
I T A L S O L E A D S T O P E O P L E
G A M I N G T H E S Y S T E M

6. W H Y I S O U T P U T B A S E D
M E A S U R E M E N T S O
P R E VA L E N T T H E N ?

7. D R I V E R F O R O U T P U T B A S E D M E A S U R E M E N T
• Easy
• Safe

8. O U T P U T B A S E D M E A S U R E M E N T
I N P U T O U T P U T
? ?

9. Maximize outcome and impact
Src:Jeff Patton

10. B I G P I C T U R E
I N P U T O U T P U T
A C T U A L
O U T C O M E
T R E N D S /
D ATA
F O R E C A S T
- I N G
D E S I R E D
O U T C O M E
( TA R G E T )
Feedback

11. F O C U S I N G O N O U T C O M E S I S I M P O R TA N T

12. I N WA R D FA C I N G O U T C O M E S O U T WA R D FA C I N G O U T C O M E S
U S E R E N G A G E M E N T
U S E R E F F I C I E N C Y
C O M M U N I T Y S U S TA I N A B I L I T Y
U S E R R E T E N T I O N
A C T I V E S O C I A L N E T W O R K
R E V E N U E ?
P R O F I T S ?
U S E R B A S E ?
T E A M E F F I C I E N C Y
T H R O U G H P U T
Q U A L I T Y
T E A M P E R F O R M A N C E

13. O U T C O M E … W H AT N E X T ?
• Convert Outcomes to OKR (Objective & Key Results)
• Start with Org. level with OKR (not ground up)
• Use the same OKR at BU/LOB to Team Level (not
individuals)
• Measure teams using the same KRs (apples-to-apples
comparison)

14. O K R S W O R K S W I T H VA L U E T E A M S
• Focus on end-to-end user value ownership & delivery
• Self-contained - No shared resources
• More anti-fragile

15. S I M P L E G O V E R N A N C E M O D E L
• Democratise Data
• Monthly evidence-based show-and-tell
• Quarterly review
• High-performing teams can ask for more funding
• Low-performing teams are dismantled and find new
teams (market place)

16. M O V I N G T O WA R D
O U T C O M E - B A S E D M E A S U R E M E N T
• (End-to-End) Value Teams
• Top Down OKR
• Simple Governance Model

17. T H A N K Y O U !
Q U E S T I O N S ?
Naresh Jain
@nashjain
http://nareshjain.com