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2018 iptv maket_report_nasmedia

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2018 IPTV 시장 동향 보고서

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IPTV가입가구성장
kt기가라이브TV SK옥수수소셜VR AI부터5G까지 차세대서비스강화
젊은콘텐츠로2030공략
CJENM드라마VOD강세
스테디예능VOD인기 2018 월별예능VODTOP5
Appendix.IPTVVOD이용순위 드라마VOD TOP20 예능 VOD TOP20
IPTV광고시장규모
신규상품 LikeTargeting출시
3스크린솔루션 나스미디어‘Remix3.5’
IPTV3사, ‘3단패키지‘출시
업종별광고현황
실내활동증가에따른 식음료·배달앱광고증가
구독서비스인기, 앱광고집행활발
콘텐츠시청행태 변화에따른 방송·영화광고증가
키즈타겟브랜드 적극적광고집행
시청상황맞춤형 광고메시지소구
시간타겟팅을통한 타겟접점극대화
VOD시청중 자연스러운광고노출
IPTV플랫폼 전략적홍보채널로활용 ‘바로가기‘버튼으로별리섬VOD시청화면랜딩 AD-Q,
광고상품 신규출시및고도화
2019년IPTV광고정책
2018 iptv maket_report_nasmedia

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