BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT

SWIFT ROBOT ▸ NatashaTheRobot.com ▸
This Week in Swift ▸ Swift Jobs ▸ try! Swift - TRYTOKYOIOS

Most smartphone users download 0
apps per month

An average app loses up
to 95% of users within the first month

!!!

!"

FEATURE:
NOTIFICATIONS

Can your app work via
Notifications only?

FEATURE:
SPEECH
RECOGNITION

"As speech recognition accuracy goes
from say 95% to 99%, all of us in the room will from barely using it today to using it all the time. Most people underestimate the difference between 95% and 99% accuracy - 99% is a game changer" - Andrew NG, Chief Scientist at Baidu

SIRI INTENTS ▸ Audio or
video calling ▸ Messaging ▸ Payments ▸ Searching photos ▸ Workouts ▸ Ride booking

Can your app work with
Siri only?

FEATURE:
EXTENSIONS

"It took Line Messenger almost
four months to find its first two million users ...

… but after stickers were
launched, it took only two days to find the next million...

The company now makes over
$270M a year just from selling stickers."

Can your app be used
as an extension?

THE FUTURE?

! -> "

ARCHITECTING
FOR FEATURES

▸ Frameworks all the things!
▸ Vectorize Images ▸ NSUserActivity FTW

! ⌚ #

!

'I HAVE A FRAMEWORK IDEA'
- REPEAT LESS, SHARE MORE. by Fabio Milano at #Pragma Conference 2016

VECTORIZE IMAGES

.PDF

iceCreamImageView.tintColor = .purple

VECTORIZE IMAGES ▸ Single Scale
PDFs ▸ Template Image for Icons

NSUSERACTIVITY FTW

// AppDelegate func application(_ application:
UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([Any]?) -> Void) -> Bool { if userActivity.activityType == NSUserActivityTypeBrowsingWeb, let webpageURL = userActivity.webpageURL { // separate webpageURL using NSURLComponents // present the correct View Controller if valid // otherwise, open link in Safari } return false }

NSUSERACTIVITY ▸ Handoff ▸ Universal
Links ▸ Search ▸ Location ▸ Contextual Reminders ▸ Contact Interactions

▸ Frameworks all the things!
▸ Vectorize Images ▸ NSUserActivity FTW

BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT