This document discusses how to write persuasive copy by leveraging an audience's personality traits. It begins with a quiz to determine if the reader is high or low in openness, conscientiousness, extraversion, agreeableness, or emotional stability. Each trait is then defined in terms of its associated characteristics. The document suggests tailoring persuasive messages to appeal to different combinations of these traits in order to increase impact. It aims to teach the importance of understanding one's target audience at a personal level when crafting persuasive communications.