PRSA Central Iowa: Unraveling Social Media
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The document discusses social media and how companies can engage with customers and potential customers through various social media platforms. It provides tips on how to listen to conversations on social media using tools like RSS readers, how to join conversations by adding value in a transparent way without overt promotion, and how to connect with bloggers and media through outreach. Specific platforms discussed include Twitter, blogs, and viral content like LOLcats.
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PRSA Central Iowa: Unraveling Social Media
- 1. UNRAVELING SOCIAL MEDIA Nathan T. Wright / Lava Row
- 2. JOIN THE CONVERSATION ON TWITTER Send your thoughts, questions and commentary to @nathantwright Use the #PRSAiowa hashtag
- 9. The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy
- 10. Why is this important? COMPANY Customers & Potential Customers
- 12. Photo: Target’s bullseye ad
- 17. Templeton Rye jumps in http://www.drunkard.com/bbs/viewtopic.php?f=1&t=50370&start=0&st=0&sk=t&sd=a
- 18. BalancedImmuneHealth.com is first in Google search results for Balanced Immune Health
- 21. The digital, shareable press release (SMPR) http://ford.digitalsnippets.com
- 22. Twitter!
- 24. Twitter + Memes = Twemes!
- 25. Frivolous or Powerful? Susan Reynolds’ Frozen Pea Friday
- 26. LOLcats icanhascheezburger.com 500,000+ page views daily
- 31. the LOLrus
- 32. LOLhamsters
- 33. LOLcats featured on Jones Soda packaging in October 2008
- 34. SmartyPig.com gets ripped off The power of connectivity between consumers & brands
- 35. SmartyPig.com gets ripped off The power of connectivity between consumers & brands
- 37. SmartyPig says “thank you” to Des Moines tweeps with a digital scavenger hunt
- 38. twitter: @nathantwright 515-554-0502 [email_address] www.lavarow.com http://www.slideshare.net/nathantwright