- The mobile phone market in Bangladesh grew steadily from 2011 to 2014, with total phones reaching 23.6 million by 2014. Monthly mobile handset imports average 1.7 million, with smart phone imports growing rapidly at 184% in the first half of 2014. - In 2014, 72% of imported mobile handsets were internet enabled, with 76% being 2G and 24% being 3G. Smart phones made up 24% of 3G enabled handsets. The share of smart phones is increasing quarter-over-quarter and is projected to reach 50% market share by 2017. - After an initial surge, smart phone growth fluctuated monthly from 2013 to mid-2014 due to various factors like Chinese holidays,

1. Bangladesh Mobile Market

2. Total Mobile phone Trend (Qty mn)
Numbers in ‘mn
Total Mobile Phone
15.4 16.5
22.2
23.6
FY 2011 FY 2012 FY 2013 FY 2014
Total Mobile phone growth 7.2% 34.6% 6.4%

3. Mobile Handset Industry in Bangladesh
Monthly Average Mobile Handset Import: 1.7 million
Monthly Average Smart Phone Import: 0.3 million
72% HS was internet enabled &
24% of those HS was smart phone
Smart Phone Import Growth
35%
In 2013, Mobile
Handset market
increased
In 2014, Mobile
Handset market will
increase
9%
In H1 ’14,
Smartphone market
increased
184%
Half Yearly Overview
8%
18%
H2 '13 H1 '14

4. Mobile Handset Industry in Bangladesh
72% imported handset were internet enabled
76% among internet enable HS were 2G handset
24% among them were 3G handset
12% 2G
enable handset
were Basic
Phone
63% 2G
enable
handset were
Feature Phone
1% 2G
enable
handset were
Smart Phone
24% 3G
enable
handset were
Smart Phone
Half Yearly Overview
Internet enable Phone

5. Smart phone Trend (Qty mn) M-o-M
Numbers in mn
Total Mkt. Smart Phone %
Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14
Smart phone growth
Effect of
Chinese holiday
Effect of
Political unrest
situation
Effect of high
duty impose
on Mobile HS
in budget ‘14-
15
1.50
2.66
2.01
2.21
2.43
2.25
1.90
1.52
1.05
1.82
1.49
1.78
0.61
2.05
8% 9% 5% 8% 7% 10% 10% 19% 8% 22% 20% 17%
18%
23%
-16% 77% -24% 10% 10% -7% -16% -20% -31% 74% -18% 20% -66% 236%

6. Smart phone Trend (Qty mn) Q-o-Q
0.17 0.20 0.13
0.37
0.51
0.60
0.85
Numbers in mn
0.74
1.04
0.91
Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14
37% 17% -32% 179% 37% 17% 42% -13% 41% -13%
4% 4% 4% 7% 7% 9% 18% 16% 16% 15%
Smart phone Share% is increasing Q-o-Q
Growth of Smart Phone
Smart Phone Share%
of total Mobile phone
Smart Phone

7. Smart phone Trend (Qty mn)
2012 2013 2014 2015 2016 2017
Smart Phone Share%
Growth of Smart Phone
Numbers in mn
After 2017, Smart phone and feature phone will be 50% & 50% due to high
data penetration
16.0
20.5 19.6 20.1 19.4 17.3
0.5
1.7
4.0
9.1 12.5 17.1
16.5
22.2
23.6
29.2
32.0
34.4
8% 17% 31% 39% 50%
214% 138% 126% 37% 36%
Feature
Smart

8. Thank
You