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El Sistema de la moda: el mundo del LUJO

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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El Sistema de la moda: el mundo del LUJO

  1. 1. Los especialistas de la comunicación de moda se han convertido en maestros a la hora de crear una atmósfera de lujo entorno de los objetos más ordinarios. El marketing se ha convertido en dreamketing . El concepto de marca de lujo es una noción subjetiva e inestable, aunque podemos reconocer ciertos criterios. LUJO
  2. 2. El nivel de precio del producto siempre está por encima de la media del precio en su categoría. LIPSTICK _ SEPHORA 8,90€ LIPSTICK _ CHANEL 27€ + 18,10€ LUJO
  3. 3. PERFUME _ DIOR J’ADORE 50ml. 68€ + 56€ PERFUME _ AVON 50ml. 12€ LUJO
  4. 4. GAFAS SOL _ TOM FORD 350€ + 300€ GAFAS SOL _ INDO 50€ LUJO
  5. 5. BOLSO _ PRADA 2.655€ + 2.600€ BOLSO _ PIETRI 55€ LUJO
  6. 6. VESTIDO _ GUCCI 1.540€ + 1.481€ VESTIDO _ YERA 59€ LUJO
  7. 7. El distanciamiento estratégico del producto: el producto de lujo es o parece ser de más difícil acceso, bien por distribución, bien por el dispositivo escenográfico que lo acompaña. LUJO
  8. 8. DISTRIBUCIÓN MONOMARCA LUJO
  9. 9. DISTRIBUCIÓN MULTIMARCA SELECCIONADA LUJO
  10. 10. GRANDES ALMACENES DE LUJO LUJO
  11. 11. INACCESIBILIDAD DEL PRODUCTO LUJO
  12. 12. PACKAGING LUJO
  13. 13. ATENCIÓN AL CLIENTE LUJO
  14. 14. El componente inmaterial del producto: la fuerza de su historia y la construcción social de su valor aspiracional. LUJO
  15. 15.   El mercado del lujo se divide en siete sectores: 1.       perfumería y cosmética 24% 2.       ropa 32% 3.       marroquinería y calzado 4.       alcoholes y licores 15% 5.       joyería y relojería 8% 6.       accesorios de moda 17% 7.       arte de la mesa 4% Según Mintel (market researcher) el mercado global del lujo estima una facturación de US$100 billiones para 2008. LUJO
  16. 16.   EVOLUCIÓN pocos compraban mucho [ELITE] muchos compran poco [MASSIVE] LUJO
  17. 17.   5% 28% 12% 15% % facturación pap LUJO
  18. 18. GRANDES GRUPOS LVMH [Louis Vuitton Moët Henessy, 1987] dirigido por Bernard Arnault   www.lvmh.com   Marcas : Dior, Givenchy, Pucci, Kenzo, Donna Karan, Vuitton, Loewe, Céline, Fendi, Thomas Pink, Berluti, Kenzo, Guerlain, Benefit Cosmetics, Bliss, Fresh, Hard Candy, Make up for ever, Urban Decay, Chaumet, Fred, Ebel, Tag Heder, Moët & Chandon, Veuve Cliquot, Étude Tajan, Étude Phillips, Duty Free Shoppers, Sephora, Le Bon Marché, Omas, eLuxury LUJO
  19. 19. GRANDES GRUPOS LUJO
  20. 20. GRANDES GRUPOS LUJO
  21. 21. GRANDES GRUPOS PPR [Printemps, Pinault, Redoute] dirigido por François-Henri Pinault   www.ppr.com   Marcas : Gucci, Sanofi Beauté, Château-Latour, Christie's, Printemps, La Redoute, FNAC, Conforama Gucci Group [filial del PPR] Gucci, YSL, Alexander McQueen, Stella McCartney, Balenciaga, Sergio Rossi, Bottega Veneta, Boucheron, Roger & Gallet, Bédat & Co     LUJO
  22. 22. GRANDES GRUPOS LUJO
  23. 23. GRANDES GRUPOS LUJO
  24. 24. GRANDES GRUPOS Richemont [1988] dirigido por Johann Rupert   www.richemont.com Marcas : Cartier, Van Cleefs & Arpels, Piaget, Baume & Mercier, IWC, Jaeger-LeCoultre, A. Lange & Söhne, Officine Panerai, Vacheron Constantin, Dunhill, Lancel, Montblanc, Montegrappa, Hackett, Old England, Purdey, Chloé, Shangaï Tang   LUJO
  25. 25. GRANDES GRUPOS LUJO
  26. 26. GRANDES GRUPOS LUJO
  27. 27. GRANDES GRUPOS Prada Group dirigido por Patrizio Bertelli   www.prada.com Marcas : Prada, Miu Miu, Jil Sander, Helmut Lang, Church's LUJO
  28. 28. GRANDES GRUPOS Hermès International dirigido por Jean-Louis Dumas-Hermès   Marcas : Hermès, Gaultier 35%, Leica, John Lobb, Puiforcat   Volumen de negocios: 1.550 millones € (2006) LUJO
  29. 29. GRANDES GRUPOS L'Oréal [1909] dirigido por Lindsay Owen-Jones   www.loreal.fr Marcas : Lancôme, Biothem, Helena Rubinstein, Kiehl's, Shu Uemura, Giorgio Armani, Cacharel, Ralph Lauren, Guy Laroche, Paloma Picasso   Volumen de negocios total: 15,8 mil millones € (2006) LUJO
  30. 30. GRANDES GRUPOS LUJO

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