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STARTUP 
BASICS 
Written 
by 
Hoon 
Jung 
nayahun2@gmail.com 
with 
Korean 
Startup 
Locations
“ STARTUPS ” 
Aren’t 
they 
just 
a 
trend, 
strongly 
initiated 
by 
the 
Korean 
government? 
So, 
a&er 
this 
governmen...
Well, it is about economy 
We 
know, 
somebody 
has 
to 
fix 
it! 
“Public support should be concentrated 
on start-ups an...
It is happening globally! 
< 
Top 
30 
Startup 
Cities 
>
It is happening globally! 
How 
about 
Korea? 
< 
Top 
30 
Startup 
Cities 
>
Han River 
Korea 
already 
has 
strong 
Seoul 
Startup 
locations 
& 
communities 
Gangbuk 
Pangyo 
Gangnam 
Guro
Seoul 
Han River 
Gangbuk 
Pangyo 
Gangnam 
Guro
Seoul 
Han River 
Gangbuk 
Pangyo 
Gangnam 
Guro
Seoul 
Han River 
Guro 
Gangbuk 
Gangnam 
Pangyo
Seoul 
Han River 
Gangnam 
Guro 
Pangyo 
Gangbuk 
Yeah, 
that 
Gangnam! 
It 
has 
more 
than 
Psy 
J 
The biggest part 
o...
Guro 
Seoul 
Han River 
Gangnam 
(2015) 
The biggest part 
of the Korean 
Startup Ecosystem
Guro 
Seoul 
Han River 
Gangnam 
(2015) 
The biggest part 
of the Korean 
Startup Ecosystem
Guro 
Teheran-ro 
in 
Gangnam 
Seoul 
Han River 
Gangnam 
(2015) 
The biggest part 
of the Korean 
Startup Ecosystem 
If 
...
Even big corporations are looking to 
startups to drive their growth. 
They are going to build their own startup 
supporti...
Today 
Yes, 
Tomorrow 
even 
more! 
Experience working with or for a startup 
will be very useful for getting a job
Ok, 
let’s 
talk 
about 
“ What is a startup? ” 
It 
seems 
it 
is 
a 
small 
company 
or 
opening 
a 
new 
business 
..
Can a bakery be a startup?
A startup has a scalable business 
model which solves people’s 
problems in an innovative way
The 
world 
is 
separated 
into 
two 
parts, 
off-­‐line 
and 
online. 
On-Line 
Off-Line
On-Line 
Off-Line 
Before 
the 
Internet
On-Line 
Off-Line 
Dot-Com 
Bubble 
Before 
the 
Internet
On-Line 
Off-Line 
Dot-Com 
Bubble 
For 
the 
first 
10 
years, 
we 
had 
tried 
to 
put 
things 
on 
the 
internet 
Befor...
On-Line 
Off-Line 
Dot-Com 
Bubble 
Smart- 
Phones 
Before 
the 
Internet 
Web 2.0
On-Line 
Off-Line 
Dot-Com 
Bubble 
Smart- 
Phones 
Internet 
of 
Things 
Before 
the 
Internet 
Web 2.0
On-Line 
Off-Line 
Web 2.0 
Dot-Com 
Bubble 
Before 
the 
Internet 
Smart- 
Phones 
Internet 
of 
Things 
After 
the 
ten ...
On-Line 
Off-Line 
Diffusion 
You 
can 
spread 
things 
easily 
via 
the 
Internet
On-Line 
Off-Line 
Diffusion 
Business Model 
But, 
we 
had 
been 
making 
money 
by 
selling 
stuffs 
in 
the 
off-­‐line...
On-Line 
Off-Line 
Business Model 
So, 
It 
was 
hard 
to 
find 
biz 
models 
up 
there 
but 
.. 
Diffusion
On-Line 
Off-Line 
Diffusion 
As 
technologies 
advance, 
Business Model
On-Line 
Off-Line 
Diffusion 
Business Model 
It 
gets 
easier 
to 
use 
technologies 
to 
find 
biz 
opportunities
Thanks to better Bandwidth, Devices, App stores, 
Cloud Services, Open sources and etc 
Startups began to arise ..
Thanks to better Bandwidth, Devices, App stores, 
Cloud Services, Open sources and etc 
Startups began to arise .. 
With a...
Again, your idea is a new opportunity in a new situation 
Prove gradually whether it works or not 
Here comes the fancy me...
“LEAN STARTUP” 
I know you know, 
but let me explain .. 
Implement core functions, 
launch it and see how 
people react. I...
Based on situations, you might also think of a 
Pivot, A change in strategy 
without a change in vision
Results 
Resources 
Prototype 
Alpha 
Beta 
It’s easy to build stuffs for the first time but ..
Results 
Resources 
Prototype 
Alpha 
Beta 
Real world 
problems start 
Facing real world complexity,
Results 
Resources 
Prototype 
Alpha 
Beta 
Real world 
problems start 
Facing real world complexity, we need a LOT of res...
A project will likely take 3 times longer 
than you think.
MVP 
(Minimum Viable Product) 
Focus on 
a minimum 
solution 
A project will likely take 3 times longer 
than you think.
Once your MVP is ready, 
Reach out to Investors 
Accelerators 
Angel Investors 
Venture Capital firms
Well, VCs are not like Superman, but the fact 
that you are chosen by them could lead you to 
another investment chance!
Elevator Pitch 
Investors see thousands of people and products. 
Are you able to pitch in 30 seconds, super simply?
Demoday 
Selling your services or ideas 
Best part of startup events
The Core Message
The Core Message 
1. I am solving this problem 
2. using this magic 
3. in this big market 
4. with this awesome team
The Core Message 
1. I am solving this problem 
2. using this magic 
3. in this big market 
4. with this awesome team 
10-...
What Problems are you going to solve? 
< Business Model Canvas >
What Problems are you going to solve? 
You 
should 
make 
sure 
what 
value 
you 
are 
delivering 
to 
your 
customers 
by...
Reveal Your Magic 
We can solve people’s 
problems thanks to our: 
Awesome Technology 
Community Network 
Cheaper Price 
B...
Show That Others Can’t, But You Can 
Poor 
Awesome 
Awesome 
Poor 
They 
They 
You 
They
Show That Others Can’t, But You Can 
Poor 
Awesome 
Awesome 
Poor 
It’s 
ok 
as 
long 
as 
you 
have 
a 
strategy 
They 
T...
Demonstrate How Big Your Opportunity Is 
TAM 
(Total 
Addressable 
Market) 
SAM 
(Serviceable 
Addressable 
Market) 
SOM 
...
Demonstrate How Big Your Opportunity Is 
TAM 
(Total 
Addressable 
Market) 
$10B/100M 
Customers 
SAM 
(Serviceable 
Addre...
Demonstrate How Big Your Opportunity Is 
TAM 
(Total 
Addressable 
Market) 
$10B/100M 
Customers 
SAM 
(Serviceable 
Addre...
Convince Them How You Can Grow 
Segment 
A 
Specific 
Segment 
You 
can 
maximize 
users’ 
interactions 
with 
limited 
re...
Convince Them How You Can Grow 
Segment 
A 
Specific 
Segment 
Segment 
B 
Segment 
C 
IteraGon
Convince Them How You Can Grow 
Segment 
A 
Specific 
Segment 
CriGcal 
Mass 
Segment 
B 
Segment 
C 
IteraGon
Convince Them How You Can Grow 
Loyalty/Engagement 
Segment 
A 
Specific 
Segment 
CriGcal 
Mass 
RetenGon/Engagement 
Seg...
Convince Them How You Can Grow 
New/Stronger BM 
Loyalty/Engagement 
Segment 
A 
Specific 
Segment 
IteraGon 
CriGcal 
Mas...
Last But Not Least: You are a Team 
“I can beat him” Goliath 
David 
Prove it 
Show them that your team is capable of 
wha...
Last But Not Least: You are a Team 
While solving people’s problems, you are going 
to face A LOT of difficulties. So, “Te...
That’s it 
Thank 
you 
for 
your 
time 
and 
attention!
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Startup Basics (Korean Startup Locations)

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* This presentation was chosen as the top presentation in 2014 by SlideShare team

I had a chance to make a speech in an international conference and touched the startup basics and a little bit of Korean startup locations. This has many slides but you can read it in 5 mins :)

Startup Basics (Korean Startup Locations)

  1. STARTUP BASICS Written by Hoon Jung nayahun2@gmail.com with Korean Startup Locations
  2. “ STARTUPS ” Aren’t they just a trend, strongly initiated by the Korean government? So, a&er this government, they might go away?
  3. Well, it is about economy We know, somebody has to fix it! “Public support should be concentrated on start-ups and venture businesses, which struggle most to obtain financing.” - OECD, “Korea Economic Surveys”, 2014 -
  4. It is happening globally! < Top 30 Startup Cities >
  5. It is happening globally! How about Korea? < Top 30 Startup Cities >
  6. Han River Korea already has strong Seoul Startup locations & communities Gangbuk Pangyo Gangnam Guro
  7. Seoul Han River Gangbuk Pangyo Gangnam Guro
  8. Seoul Han River Gangbuk Pangyo Gangnam Guro
  9. Seoul Han River Guro Gangbuk Gangnam Pangyo
  10. Seoul Han River Gangnam Guro Pangyo Gangbuk Yeah, that Gangnam! It has more than Psy J The biggest part of the Korean Startup Ecosystem
  11. Guro Seoul Han River Gangnam (2015) The biggest part of the Korean Startup Ecosystem
  12. Guro Seoul Han River Gangnam (2015) The biggest part of the Korean Startup Ecosystem
  13. Guro Teheran-ro in Gangnam Seoul Han River Gangnam (2015) The biggest part of the Korean Startup Ecosystem If you are an entrepreneur and you don't know where to go, go there!
  14. Even big corporations are looking to startups to drive their growth. They are going to build their own startup supporting organizations all over the nation.
  15. Today Yes, Tomorrow even more! Experience working with or for a startup will be very useful for getting a job
  16. Ok, let’s talk about “ What is a startup? ” It seems it is a small company or opening a new business ..
  17. Can a bakery be a startup?
  18. A startup has a scalable business model which solves people’s problems in an innovative way
  19. The world is separated into two parts, off-­‐line and online. On-Line Off-Line
  20. On-Line Off-Line Before the Internet
  21. On-Line Off-Line Dot-Com Bubble Before the Internet
  22. On-Line Off-Line Dot-Com Bubble For the first 10 years, we had tried to put things on the internet Before the Internet Web 2.0
  23. On-Line Off-Line Dot-Com Bubble Smart- Phones Before the Internet Web 2.0
  24. On-Line Off-Line Dot-Com Bubble Smart- Phones Internet of Things Before the Internet Web 2.0
  25. On-Line Off-Line Web 2.0 Dot-Com Bubble Before the Internet Smart- Phones Internet of Things After the ten years we have been applying this innovation to real world
  26. On-Line Off-Line Diffusion You can spread things easily via the Internet
  27. On-Line Off-Line Diffusion Business Model But, we had been making money by selling stuffs in the off-­‐line world
  28. On-Line Off-Line Business Model So, It was hard to find biz models up there but .. Diffusion
  29. On-Line Off-Line Diffusion As technologies advance, Business Model
  30. On-Line Off-Line Diffusion Business Model It gets easier to use technologies to find biz opportunities
  31. Thanks to better Bandwidth, Devices, App stores, Cloud Services, Open sources and etc Startups began to arise ..
  32. Thanks to better Bandwidth, Devices, App stores, Cloud Services, Open sources and etc Startups began to arise .. With a chance to reach across industries and countries
  33. Again, your idea is a new opportunity in a new situation Prove gradually whether it works or not Here comes the fancy methodology: “LEAN STARTUP”
  34. “LEAN STARTUP” I know you know, but let me explain .. Implement core functions, launch it and see how people react. Improve and launch again Validate your idea gradually
  35. Based on situations, you might also think of a Pivot, A change in strategy without a change in vision
  36. Results Resources Prototype Alpha Beta It’s easy to build stuffs for the first time but ..
  37. Results Resources Prototype Alpha Beta Real world problems start Facing real world complexity,
  38. Results Resources Prototype Alpha Beta Real world problems start Facing real world complexity, we need a LOT of resources.
  39. A project will likely take 3 times longer than you think.
  40. MVP (Minimum Viable Product) Focus on a minimum solution A project will likely take 3 times longer than you think.
  41. Once your MVP is ready, Reach out to Investors Accelerators Angel Investors Venture Capital firms
  42. Well, VCs are not like Superman, but the fact that you are chosen by them could lead you to another investment chance!
  43. Elevator Pitch Investors see thousands of people and products. Are you able to pitch in 30 seconds, super simply?
  44. Demoday Selling your services or ideas Best part of startup events
  45. The Core Message
  46. The Core Message 1. I am solving this problem 2. using this magic 3. in this big market 4. with this awesome team
  47. The Core Message 1. I am solving this problem 2. using this magic 3. in this big market 4. with this awesome team 10-15 Slides Less than 10 minutes
  48. What Problems are you going to solve? < Business Model Canvas >
  49. What Problems are you going to solve? You should make sure what value you are delivering to your customers by solving problems Firstly, focus on these two < Business Model Canvas >
  50. Reveal Your Magic We can solve people’s problems thanks to our: Awesome Technology Community Network Cheaper Price Being the First Comer Expertise Etc..
  51. Show That Others Can’t, But You Can Poor Awesome Awesome Poor They They You They
  52. Show That Others Can’t, But You Can Poor Awesome Awesome Poor It’s ok as long as you have a strategy They They You They They
  53. Demonstrate How Big Your Opportunity Is TAM (Total Addressable Market) SAM (Serviceable Addressable Market) SOM (Serviceable Obtainable Market)
  54. Demonstrate How Big Your Opportunity Is TAM (Total Addressable Market) $10B/100M Customers SAM (Serviceable Addressable Market) SOM 50M Customers 3% Market Share 1.5M Customers (Serviceable Obtainable Market)
  55. Demonstrate How Big Your Opportunity Is TAM (Total Addressable Market) $10B/100M Customers SAM (Serviceable Addressable Market) SOM 50M Customers $5M Revenue BM1 (B2C) BM2 (B2C) 3% Market Share 1.5M Customers BM3 (B2B) (Serviceable Obtainable Market)
  56. Convince Them How You Can Grow Segment A Specific Segment You can maximize users’ interactions with limited resources
  57. Convince Them How You Can Grow Segment A Specific Segment Segment B Segment C IteraGon
  58. Convince Them How You Can Grow Segment A Specific Segment CriGcal Mass Segment B Segment C IteraGon
  59. Convince Them How You Can Grow Loyalty/Engagement Segment A Specific Segment CriGcal Mass RetenGon/Engagement Segment B Segment C IteraGon
  60. Convince Them How You Can Grow New/Stronger BM Loyalty/Engagement Segment A Specific Segment IteraGon CriGcal Mass RetenGon/Engagement New/Stronger BM Segment B Segment C It shouldn’t be described like this .. But you need to tell them it can be bigger than now
  61. Last But Not Least: You are a Team “I can beat him” Goliath David Prove it Show them that your team is capable of what you are going to do rather than just listing the background of team members
  62. Last But Not Least: You are a Team While solving people’s problems, you are going to face A LOT of difficulties. So, “Tell the story of what your team went through together”
  63. That’s it Thank you for your time and attention!

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