This document provides an overview of startup basics and the Korean startup ecosystem. It discusses that startups have become a global trend and are strongly supported by governments. It outlines some of the major Korean startup locations like Gangnam, Gangbuk, and Pangyo in Seoul. The document also provides tips for startups, including defining problems to be solved, validating ideas through prototypes and iterations, pitching to investors, and emphasizing the strength of the founding team.
2. “ STARTUPS ”
Aren’t
they
just
a
trend,
strongly
initiated
by
the
Korean
government?
So,
a&er
this
government,
they
might
go
away?
3. Well, it is about economy
We
know,
somebody
has
to
fix
it!
“Public support should be concentrated
on start-ups and venture businesses, which
struggle most to obtain financing.”
- OECD, “Korea Economic Surveys”, 2014 -
10. Seoul
Han River
Gangnam
Guro
Pangyo
Gangbuk
Yeah,
that
Gangnam!
It
has
more
than
Psy
J
The biggest part
of the Korean
Startup Ecosystem
11. Guro
Seoul
Han River
Gangnam
(2015)
The biggest part
of the Korean
Startup Ecosystem
12. Guro
Seoul
Han River
Gangnam
(2015)
The biggest part
of the Korean
Startup Ecosystem
13. Guro
Teheran-ro
in
Gangnam
Seoul
Han River
Gangnam
(2015)
The biggest part
of the Korean
Startup Ecosystem
If
you
are
an
entrepreneur
and
you
don't
know
where
to
go,
go
there!
14. Even big corporations are looking to
startups to drive their growth.
They are going to build their own startup
supporting organizations all over the nation.
15. Today
Yes,
Tomorrow
even
more!
Experience working with or for a startup
will be very useful for getting a job
16. Ok,
let’s
talk
about
“ What is a startup? ”
It
seems
it
is
a
small
company
or
opening
a
new
business
..
25. On-Line
Off-Line
Web 2.0
Dot-Com
Bubble
Before
the
Internet
Smart-
Phones
Internet
of
Things
After
the
ten
years
we
have
been
applying
this
innovation
to
real
world
31. Thanks to better Bandwidth, Devices, App stores,
Cloud Services, Open sources and etc
Startups began to arise ..
32. Thanks to better Bandwidth, Devices, App stores,
Cloud Services, Open sources and etc
Startups began to arise ..
With a chance to reach
across industries and countries
33. Again, your idea is a new opportunity in a new situation
Prove gradually whether it works or not
Here comes the fancy methodology:
“LEAN STARTUP”
34. “LEAN STARTUP”
I know you know,
but let me explain ..
Implement core functions,
launch it and see how
people react. Improve and
launch again
Validate your idea gradually
35. Based on situations, you might also think of a
Pivot, A change in strategy
without a change in vision
46. The Core Message
1. I am solving this problem
2. using this magic
3. in this big market
4. with this awesome team
47. The Core Message
1. I am solving this problem
2. using this magic
3. in this big market
4. with this awesome team
10-15 Slides
Less than 10 minutes
49. What Problems are you going to solve?
You
should
make
sure
what
value
you
are
delivering
to
your
customers
by
solving
problems
Firstly,
focus
on
these
two
< Business Model Canvas >
50. Reveal Your Magic
We can solve people’s
problems thanks to our:
Awesome Technology
Community Network
Cheaper Price
Being the First Comer
Expertise
Etc..
51. Show That Others Can’t, But You Can
Poor
Awesome
Awesome
Poor
They
They
You
They
52. Show That Others Can’t, But You Can
Poor
Awesome
Awesome
Poor
It’s
ok
as
long
as
you
have
a
strategy
They
They
You
They
They
53. Demonstrate How Big Your Opportunity Is
TAM
(Total
Addressable
Market)
SAM
(Serviceable
Addressable
Market)
SOM
(Serviceable
Obtainable
Market)
54. Demonstrate How Big Your Opportunity Is
TAM
(Total
Addressable
Market)
$10B/100M
Customers
SAM
(Serviceable
Addressable
Market)
SOM
50M
Customers
3%
Market
Share
1.5M
Customers
(Serviceable
Obtainable
Market)
55. Demonstrate How Big Your Opportunity Is
TAM
(Total
Addressable
Market)
$10B/100M
Customers
SAM
(Serviceable
Addressable
Market)
SOM
50M
Customers
$5M
Revenue
BM1
(B2C)
BM2
(B2C)
3%
Market
Share
1.5M
Customers
BM3
(B2B)
(Serviceable
Obtainable
Market)
56. Convince Them How You Can Grow
Segment
A
Specific
Segment
You
can
maximize
users’
interactions
with
limited
resources
57. Convince Them How You Can Grow
Segment
A
Specific
Segment
Segment
B
Segment
C
IteraGon
58. Convince Them How You Can Grow
Segment
A
Specific
Segment
CriGcal
Mass
Segment
B
Segment
C
IteraGon
59. Convince Them How You Can Grow
Loyalty/Engagement
Segment
A
Specific
Segment
CriGcal
Mass
RetenGon/Engagement
Segment
B
Segment
C
IteraGon
60. Convince Them How You Can Grow
New/Stronger BM
Loyalty/Engagement
Segment
A
Specific
Segment
IteraGon
CriGcal
Mass
RetenGon/Engagement
New/Stronger
BM
Segment
B
Segment
C
It
shouldn’t
be
described
like
this
..
But
you
need
to
tell
them
it
can
be
bigger
than
now
61. Last But Not Least: You are a Team
“I can beat him” Goliath
David
Prove it
Show them that your team is capable of
what you are going to do rather than just
listing the background of team members
62. Last But Not Least: You are a Team
While solving people’s problems, you are going
to face A LOT of difficulties. So, “Tell the story
of what your team went through together”