The document outlines a presentation for a new online matrimonial site called GhataSutra.com, which would target the large and growing market of Indians seeking arranged marriages online, with features including a large database to find suitable matches efficiently and additional services like professional photos and meeting locations. The presentation covers the business opportunity, target market segmentation, brand positioning, features, pricing, processes, and promotional strategy.

1. Matrimony
Presented by
Ashutosh
Samarjit
Sasmita
Sukanti

2. Agenda
• Introduction
• Segmentation
• Our brand
• Features
• Promotional strategy

3. Introduction
• Matrimonial sites are now the 13th most popular
mainstream online activity
• Over 12 million Indians use online matrimony
searches.
• 79% of online matrimony surfers are well qualified
• The organized matrimonial business in India is
worth about Rs 10 billion
• In a country of 1.12 billion people, internet users
number around 45 million. Of those approximately
6-8 billion are seeking future mates online
Source: study by JuxtConsult

4. Segmentation
• Demographic
• Age group: 19-35
• Income: > Rs. 9,000 per month
• Psychographic
• Traditional culture of Arranged marriages
• Religion, mother tongue, caste, goatra
• Consumers are time constraint
• Geographic
• Odia people from every corner of Odisha

5. Our Brand
• Brand Name: GhataSutra.com
• Positioning Statement: “Because you marry
only once”
• Credibility and authenticity
• Huge data resource for the customer
• Price: 3 months 6 months 9 months
Rs. 2999 Rs. 5999 Rs. 7999
• People:
• With good communication skills, negotiation skills.
• With database management skills.

6. • Process:
• Offices are at Berhampur, Bhubaneswar, Cuttack, Puri,
Rourkela, Balasore, Sambalpur.
• Registration (online/offline) process starts with inputs from
customers and ends with verification from neighbor hood and
their peer group.
• Payment settlement.
• Segmenting clients on the basis of Religion, mother tongue,
caste, goatra.
• Sending mails of prospective matches to clients on daily basis.
• Help line Number.
• Arranging a better meeting place for clients.
• Sending gifts and cards (with their printed photos) on their
anniversary to the couples made through us.
• Posting photos of couples made through us on our website.
• Maintaining data base of clients.

7. Features
• Core benefit: providing the best Soul mate
• Expected benefit: suitable match as
required within time
• Augmented benefit:
• Providing professional photographer to make a
good profile
• Arranging a better meeting place

8. Promotional Strategy
• Arranging a get together of couples made
through us on yearly basis and presenting
the best couple award.
• Advertising
• TV ads
• Print media
• Social networks
• Pop-ups
• Hoardings