2. Fundraise- to seek donations from various sources
for the support of an organization or a specific
project.
Fundraiser- a person, paid or volunteer, who
plans, manages, or participates in raising assets
and resources for an organization or cause.
Fundraising- the raising of assets and resources
from various sources for the support of an
organization or a specific project.
(Association of Funding Professionals,
http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A-Z_final_6-9-03.pdf)
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4. Financing Plan: Various ways that
nonprofits can bring in money.
1. Earned Income- fees for services and goods
that may be stable over time.
2. Governmental Funding-
3. Individual Donors- whom are the most loyal
in supporting your cause.
4. Private Funding- (i.e. Foundations,
corporations, etc) great seed money but not
reliable.
4
5. Preparing to Plan Stage: Click Here 1st
1. Mission Statement
2. Organization’s Strengths (An Assets Inventory )
3. Case Statement (Summary of Fundraising Strategy)
4. Fundraising Goals
5. Diversify Funding Click Here 2nd
Fundraising Tasks:
6. Raising Money from Individual Donors &
Institutions (Selecting Prospective Funding Partners)
7. Fundraising Plan & Calendar (The Gift Table)
8. Building Relationships
9. Monitoring and Evaluating Your Fundraising Effort
(Herbert, Caroline. Introduction to Fundraising Planning Webinar. The
Foundation Center. http://www.grantspace.org/Skills/Fundraising-
Planning)
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6. Values, Vision, and Mission
1. What values do you hold that you associate with your organization?
2. How would the world be different on the day that you could say that
your mission is accomplished?
3. What is the mission of your organization?
Accomplishments
4. What are your ongoing core projects or programs and what are the
results or outcomes that you can point to as a result of these efforts?
Projects/Programs Results/Outcomes
a.
b.
c.
d.
5. What are the core competencies (e.g., skills and abilities) that enable
your organization to succeed in these efforts—personal or
organizational or both?
6. How do you endeavor to measure your effectiveness? (e.g., statistics,
letters of appreciation, testimonials, assessments by outside bodies,
awards and honors, etc.)
7. Do you attract any media visibility? If yes, in which media outlets?
(http://foundationcenter.org/course_materials/ifpwebinar/)
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7. Individual Supporters
a. 20 Large contributions @ $250.00/each = $5,000.000
Institutional Supporters
a. Foundations $30,000.00
=
b. Cororations and businesses = $3,500.00
c. Government $4,000.00
=
d. Other: In-Kind Contributions from Organization = $15,000.00
Subtotal = $57,500.00
Membership Program
a. 50 Memberships @ $50.00/each $2,500.00
Other Fundraising Support
a. 3 Special events @ $1,000.00/each $3,000.00
Earned Income
a. 20 @ $250 Fees for Summer Camp $5,000.00
Total = $68,000.00
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8. Annual Goal for the Organization:
◦ 150,000 Total Budget
◦ -50,000 Projected Earned Income
◦ 100,000 Annual Goal
Program goal
◦ It cost $X for someone to graduate, so your
donations can help 2 people graduate.
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9. Assessing Chances of Support
Sources Very Good Possible Unlikely Unknown
1. Individuals:
a. New Donors
b. Renewing Donors
c. Upgrading Donors
Fundraising Strategies:
i. Face-to-face solicitation
ii. Personal letter
iii. Telephone
iv. Direct mail
v. Internet (e.g. Web site, electronic
newsletter)
vi. Special Events
d. Other: Memberships
2. Foundations
a. Community foundations
b. Local grantmakers
c. National foundations
3. Business and Corporations
a. Neighborhood stores
b. Banks, utility companies,
department stores, etc.
c. Corporations with headquarters or
facilities in your community
d. Large national corporations
e. Multinational companies
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10. 1-2 gifts = 20% of the goal $20,000
2-4 gifts = 20% of the goal $20,000
5-10 gifts = 15% of the goal $15,000
10-20 gifts = 10% of the goal $10,000
20+ gifts = 35% of the goal $35,000
Total: $100,000
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13. Types of Sales: Internet Sales, Door-to-Door Sales, Sales
Drives
The keys to having a successful selling fundraiser
are:
1.Selling an item that provides you with a high enough markup
to reach your goal.
2.Having a realistic sales campaign in a realistic time frame.
3.Making sure the buyer knows which group, school, or
organization you represent.
4.Staffing with convincing, but not pushy, sales people.
5.Being able to describe the value of your product to
consumers.
6.Keeping accurate records of sales and making sure buyers
receive their goods in a timely manner.
(Genn, A., The Everything Guide to Fundraising, p. 25)
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14. Bike-athons, Walk-athons, Bowl-athons,
Dance-athons, etc
Planning “-ATHONS”:
1. Location
2. Legalities
3. Prizes
4. Address safety measures and organize a medical
team to be present, in advance.
5. Pledge Sheets
6. Need water, towels, healthy snacks, and rest
areas.
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15. This involves mailing out requests for
donations from supporters before a
specified date. The bonus with this type of
fundraiser is that the funds received go
directly to the organization’s cause, than
having to pay for resources.
15
16. 1. Volunteers
2. Division of Work Responsibilities
i. Planning Stages
ii. Execution
iii. Post Activity Cleanup
iv. Evaluation
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17. Fundraisers are Beneficial for
Nonprofits:
1.Itis a way to promote awareness of
its goals, mission, and cause
2.Distribute literature
3.Word of Mouth
4.Technology
17
18. Please listen to the audio provided by
clicking on the speaker icon for my
conclusion of this lecture.
18
19. Genn, A. (2009). The Everything Guide To Fundraising. Avon, MA:
Adams Media.
Mutz, J., & Murray, K. (2010). Fundraising for Dummies. Hoboken,
NJ: Wiley Publishing.
Herbert, Caroline. Introduction to Fundraising Planning Webinar.
The Foundation Center.
http://www.grantspace.org/Skills/Fundraising-Planning
Association of Funding Professionals,
http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A-
Z_6-9-03.pdf
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