Ambient Advertising is used to create impact and surprise.

1. Ambient Advertising
Overview

2. Background
• The term ‘ambient advertising’ was first
applied during the early nineties when
clients began demanding ‘something a bit
different’ in their advertising.

3. Definition
• The placement of unique advertising in
unusual and unexpected places often using
unconventional methods to communicate to
target markets.

4. Reasons for growth in ambient
advertising
• Saturation of traditional media
• Increasing demand for point-of-sale
communications.
• Allows for precise audience targeting.
• It is flexibility and versatility.
• Eye catching
• Impactful

5. Examples
• Messages on the handles of supermarket
trolleys or yacht sails. It allows projection of
huge images on the sides of buildings, out
door places or messages on hot air
balloons.
• See examples on next slides

6. Ambient - Liberty Financial House
Source: http://www.picturethis.com.au/page.asp?cid=81
Example Ambient Balloon Advertising
Sydney, Australia

7. Ambient - Poster

8. Ambient – Toilet Care

9. Ambient - Gillette

10. Ambient – Earth Day

11. You are welcome to contact Nigel Bairstow at B2B
Whiteboard, your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
http://twitter.com/#!/b2bwhiteboard
www.b2bwhiteboard.com