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Emotions in Marketing

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Asia Pacific Marketing Institute
Asia Pacific Marketing Institute

Emotions are powerful triggers in advertising to prompt consumer response. www.b2bwhiteboard.com

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Emotions in Marketing Overview
Consumer Emotions defined ,[object Object]
Emotions are about ,[object Object]
What are Emotions? ,[object Object],Source : http://photoshop.backata.com/main/322-popo-emotions.html
Exhibit 1.0 Eight Families of Emotions Source: Goleman, D. (1998). Working with emotional intelligence. New York: Bantam Books
[object Object]
Emotion of Fear
Emotion of Anger
Emotion of Love
Emotion of Enjoyment
Emotion of Suprise
[object Object],[object Object],http:// www.b2bwhiteboard.com

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Emotions in Marketing