Strategic Alliances
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The document provides an overview of strategic alliances, including their definition, types, factors promoting them, risks and costs, balancing cooperation and competition, and ethics. Strategic alliances are cooperative relationships between independent organizations designed to achieve mutually beneficial goals economically. They can take various forms, from licensing agreements to joint ventures to consortia and networks. Factors driving alliances include new market entry, learning new technologies, and industry shaping. Risks include incompatibility, knowledge leakage, and dependence. Success requires balancing collaboration and competition within the alliance.
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Strategic Alliances
- 4. Figure 1: In formation Phases for the alliance process
Editor's Notes
- The star alliance network brings fifteen of the worlds finest airlines together. We are Air Canada, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, LOT Polish Airlines, Lufthansa, Mexicana, Scandinavian Airlines, Singapore Airlines, Spanair, Thai Airways International, United and VARIG. Together, we give you what no one airline could: Access to 700 airports in 128 countries Access to over 550 lounges The possibility of earning and redeeming frequent flyers miles or points on any member airline World-wide recognition of status Priority reservation, standby and boarding for Star Alliance Gold members Priority baggage handling for Star Alliance Gold members, First and Business Class travellers * The most flexible round the world fares